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According to Alan Cooper, the "Father of Visual Basic," the concept of Clippit was based on a "tragic misunderstanding" of research conducted at Stanford University, showing that the same part of the brain in use while using a mouse or keyboard was also responsible for emotional reactions while interacting with other human beings and thus is the reason people yell at their computer monitors.[7] Microsoft concluded that if humans reacted to computers the same way they react to other humans, it would be beneficial to include a human-like face in their software.[8] As people already related to computers directly as they do with humans, the added human-like face emerged as an annoying interloper distracting the user from the primary conversation.