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Do you have a link or something for what happened with Nascar? I love leaning about marketing failures like that.
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May 11, 2021 04:08
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So barring the horrible logo and utter disregard for supporter input, if the rebrand had been to Crew FC as opposed to Columbus FC would the backlash be so severe?
Renaissance Spam fucked around with this message at 03:29 on May 13, 2021 |
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May 13, 2021 03:09
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That was definitely my thought; coming from the CPL I love the idea of embracing a cultural concept rather than just a city name (Cavalry, Valour, Forge) and it feels like the Crew is the most important facet of the club. Maybe the owners felt that by saying Columbus they were making a clear statement that the club wouldn't move, rather than recognizing how much a name means to supporters.
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May 13, 2021 03:31
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