JordanKai posted:

I'm wary of making a big effortpost for fear of being exploded by E&C with facts and logic, but I think perceived inaccessibility continues to be a huge hurdle for Marvel and DC comics. Whatever the case may be for singles, collected editions and omnibuses of other comic books series do really well when films or television series come out to boost their profile. I remember reading somewhere that The Boys has sold 300k+ omnibuses since the Amazon Prime series launched. Marvel and DC don't seem to get anywhere near that kind of boost from their films, and I think the fact that there is no easy one-to-one connection between the films and their comic source material for fans to find is part of that problem.

Marvel loves putting out new omnibuses for characters who are about to get new films or series--see the current glut of She-Hulk and Moon Knight releases. But if you're a casual superhero fan, how are you to know if those omnibuses will provide a story similar enough to what you're getting from the MCU or if you'll even be able to parse it without prior knowledge of the character's comic origin? Those fears tend to be overblown, but they're still there and I don't know how you would go about alleviating them.