question about targeted advertising

The Something Awful Forums > Main > General Bullshit > question about targeted advertising

honda whisperer: Mar 29, 2009

I think one part of the weirdness, at least on the internet is their positive feedback comes from people who actually click on the ads. I'm guessing mostly boomers and literal children. And the very dumb. I think this explains most of why the internet is horrifying.

For broadcast tv they're just guessing. Daytime tv means stay at home, retired, sick/injured, and unemployed. 2am? You can't sleep have mattresses and sleep aids.

The only thing I watch that I can't block ads is auto racing. Floor mats WEATHER TECH OFFICIAL SPONSOR OF IMSA CUP PHONE CUP PHONE ITS A PHONE HOLDER FOR YOUR CUP HOLDER and tires/Mazda/Cadillac with maybe a watch or something.

Edit:. I will say the one that I no poo poo was convinced by. F1 is sponsored by mother's polish and the whole race is ad free. F1 brought to you by mother's and then just racing till the end. If they make what I need in any form I buy their stuff now.

honda whisperer fucked around with this message at 02:22 on Oct 7, 2021

# ¿ Oct 7, 2021 02:17

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# ¿ May 22, 2024 15:10

honda whisperer: Mar 29, 2009

Barudak posted:

Boomers have a propensity to click, but across all age group stratums there is an undercurrent of the population who do click. Now, if you instead segment to "Facebook Users" oh fuckin oh boy do they go ripshit for ads they see and why I'm pretty sure you could convince that user base of literally anything even prior to Covid.

That said clicks are not how performance is usually tracked, but rather impression delivery versus sales. I.e., the company knows you saw the ad for their product within the last 7 days and you bought in that time period, so you get counted against the ad. It can get substantially more complex than this, obviously, but direct sales click->purchase is not the primary methodology.

Is it IP address x saw this ad then ordered later? Or does someone sell them the info that hondawhisperer is actually this person and then they can just see what I buy?

# ¿ Oct 7, 2021 02:34

honda whisperer: Mar 29, 2009

Barudak posted:

Depends on the country, complexity, method, and category.

Example A: In many markets with Tobacco, Alcohol, Pharmaceuticals, etc. you need to register your information to verify yourself with government ID that you are allowed to see this stuff. This is in a shared government database, but the act of filling it out would be noticed by a website you are a member of since you can now access that content so you get put into a bucket of people with that website of "Meets Alcohol Criteria in Government Database + Membership Details and Info". What else you might be interested in or where else you go might be a mystery, since when you're not in this place it can't be guaranteed you meet the legal criteria to see the ads.

Example B: Luxury fashion in Europe, you can just turn off cookies and wander around anonymously and probably never register as anyone in particular. The only way to reach this person is to hope you're hitting sites that align with their tastes and that sales go up as long as your running media in those places (you can do more than this to measure and target, but just like, this is baseline).

Example C: You live in China and you have to use your real legal info to sign up for everything, your device is tied to your information, and the government quite literally pulls your purchase history to determine if you're a good citizen or not.

Outside of extremely hands-on markets like China, typically the tracking methods are cookie first, then login information pools. IP is pretty much reserved exclusively when you're doing something funky like targeting a specific building for advertising.

Thanks! I don't know what else to ask but am curious about how all this works.

# ¿ Oct 7, 2021 03:20

The Something Awful Forums > Main > General Bullshit > question about targeted advertising