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Ad sellers give ad buyers the option to only show their ads to a specific demographic -- age range, gender, income range, interests, and so on. The more fine-grained the targeting is when building an ad campaign, the more ad buyers wind up spending because there are other advertisers bidding for eyeballs from that exact same demographic. Alternatively, an ad buyer might want to spend as little as possible to run an ad campaign for reasons that I won't go into here, so they have the option to fill cheap (non-targeted and usually less desirable) ad inventory in order to get as many eyeballs on their ad without spending a lot of dough. Unfortunately, this means that an anorexic person may occasionally get an ad buyer's non-targeted, hyper-aggressive weight loss supplement ad shoved in their face while searching for cats.  Thankfully, ad networks *really* don't like ad campaigns that get lots of views but few clicks. Generally speaking, an ad with a low impression to click ratio will eventually be given less priority down the line when it's time for the ad server to choose an ad within a similar bid range to fill an ad slot, and if an ad continues to not get clicks when displayed past a given threshold, lower bidding ads that haven't had much exposure will be given priority over the existing ads that aren't generating enough clicks when viewed. So if you are seeing ads that are absolutely barking up the wrong tree, the most likely scenario is usually one of the following: A) The person trying to make internet money is not targeting a particular audience and you got served their ad because nobody else was willing to pay more to put their own ad there. B) The service you're using doesn't know enough about you to be able to place you in an accurate group of cohorts, so you're being targeted by error because you were put in the wrong bucket of eyeball havers - using an ad blocker, VPN, and privacy guard extensions can cause this to happen. C) You or someone using your computer accidentally or curiously clicked on an ad but never actually bought the product being advertised, so the advertiser's retargeting algorithm thinks it can convince you to buy that product or something similar to it if they just keep serving related ads to you. D) The ad server must decide which ads to display on the page you're viewing in a ridiculously short amount of time, and ad servers are not immune to bugs and the internet is weird. GRECOROMANGRABASS fucked around with this message at 13:46 on Oct 5, 2021 |
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Oct 5, 2021 13:41
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| # ¿ May 22, 2024 11:29 |
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