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ErrEff
Feb 13, 2012

Kale posted:

Like as a great example of this era and the thinking that went into burying Japanese games for half a generation, I still remember in like 2012 when Reggie Fils-Aime totally forgot at an E3 that they were supposed to run a promo when people were wondering if Fire Emblem Awakening was going to get an English release. Like just completely slipped his and the presenters mind that they were supposed to be marketing this game or even mention it's existence as a localization and some interviewer had to ask him about it afterward. Does anyone realistically think they would miss an opportunity to market a Fire Emblem game now in 2021? That's the surest sign of how things have changed.

Similar stuff happened with Xenoblade Chronicles, though that was more Nintendo actively blocking the game from release because of sales concerns. A strange period for Japanese publishers. Of course, digital distribution hadn't taken off quite as much back then.

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