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Hi thread, I've been a shadow editor for a few creators I know for several years and recently badly derailed the PYF Tweets thread answering questions, so I'm going to hang a shingle here in case anyone wants my insights. For context I've been editing video since 2004 when I was in high school. I did a little paid work for student films in college, but my side hustle in social media videos started when I met a Disney YouTuber at Disney World (I'm Orlando local) in 2017. We hit it off and I ended up having lunch with them, and they mentioned that due to a family emergency the video they were shooting that day wouldn't be published for probably several days, which they were bummed about because it was the first day of Food And Wine. I mentioned that I had experience in Premiere Pro and ended up with their day's raws in my inbox on the mere promise that I would try. I have a terrible, nonexistent sleep schedule and ADHD, so I edited the video overnight and had a prelim in their inbox by sunrise. The response was great, and after a few edits and a video call I shipped them the final and they published that day. We didn't discuss pay, I was helping a brother out of a jam and their thanks was enough, but they paid me more than fairly and I was thrilled. I've edited perhaps a dozen videos for them since, as well as a few others who they shared my info with. I also got a job as a Social Media Manager for a branch of a mortgage company in 2019, which was fun and allowed me to learn the demographics and strategies for the different platforms. During that time I did real estate photography and videography for our partners, as well as talking head style videos of my boss which I shot and edited as style parodies of popular movies. Those were good enough to get me a few more creator contacts. Unfortunately my boss made a $20m whoopsie just at the turn of the pandemic and every salaried employee at the branch was mysteriously terminated during the first quarter of 2020, and then the CEO found out and fired the branch manager too. Beans. I still do shadow editing for a few channels, but the reality is that my services are only worth it for channels that are large enough to monetize but too small for employees or contract editors. There are a couple marketplaces for these services, but my experience there is that they pay very poorly and tend to be amateurs with unrealistic expectations, like getting a 30 minute edited video out of 35 minutes of raw footage, or paying $30 for four hours of work, so I don't do that. Right now I'm working full time fixing up a house for sale and working on videos for myself or existing clients in my spare time, but if anyone wants to ask about editing or my limited understanding of the voodoo under the hood, ask away. Shit Fuckasaurus fucked around with this message at 17:57 on Oct 11, 2023 |
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Oct 11, 2023 16:24
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FouRPlaY posted:Oh god, so many questions, but I can't get them into anything coherent at the moment (also the ADHD). So I'll just start with some basics about getting started with editing (and the social media stuff too): any good tutorials/books/videos/etc you recommend to get an overview and get started? Like, what's a good way to get some insight into the process, so I can start getting my hands dirty and practice? Absolutely! First, bear in mind that I learned editing almost 20 years ago and in high school and with the benefit of minimal time and money pressure, so this will be a slow boat method: First, learn the tools. Doesn't matter which ones, pick a set and start moving because most of it's transferrable and more importantly the software isn't getting less complex. I was fortunate enough to have access to a library of computer books, and I learned Premiere (not Pro as it was new and I didn't have access) on a Mac through a book. I believe it was O'Reilly but all I can say for sure is the cover had a frog on, and that's not a recommendation as I don't know how good the modern books are. Doesn't matter. You can fill any gaps in knowledge in the future, and all you need is basic tools. Get a running copy of an editing program and a tutorial and learn how to do basic cuts, overlays both static (text) and dynamic (video or motion graphics), and adjusting color balance. Find a tutorial that gives you project files for your chosen toolkit if possible, I did not have this luxury except when I bought magazines with CDs that contained that type of stuff. You don't want to learn from a single source, even if it's authoritative, authorized, or expensive. This is because there are many ways to accomplish any given task and some will feel better. For example, I use minimal keyboard shortcuts in Premiere Pro, in spite of my desk being littered with cheat sheets. This results in me taking somewhat longer to edit videos than many professionals, however I pretend that taking more time gives me a better feel for the project. Reality is that my face has never met a grindstone it didn't wanna destroy itself on. Additionally, learning from creators in the space carries risk, as those folks have an income to think about and you're a competitor. They have incentive to make the tools seem hard to use, or to structure their tutorials inefficiently, or to deceive you about what's important so you spend lots of time watching their videos and never manifest as a threat. Wanna know what's important? Publishing content people want to watch. Wanna know what's not important? Anything that isn't that. Once you have basic tools, make things. The things, they will be bad. Doesn't matter, you'll feel that way forever. Every creator I know would rather die than watch their videos from two years ago. You won't be the exception and you shouldn't try, because you two years from now has a successful, monetized channel and you from today is a pretender to that very throne. You don't have to publish everything you make, in fact don't put that evil on yourself, but you must finish it at some point. I used high school and later college projects to give me deadlines. My first real edited production was an Indiana Jones style parody for a math class project in middle school. It featured my buddy Doug swinging from a vine rope we made over his pool like five times for no reason other than to get our loving investment out of the vine rig. Everyone else made mechanically simple videos and spent their time developing them, my team wrote a script the night it was assigned and spent the duration building props and a camera boom made out of 2x4s. We shot the entire thing in the last 2 days of the project window on a Handicam and edited the dailies via VCR transfer after determining that digitizing our raws made them look (even more) like crap. I hate Indie Jones and the Temple of Calculus. It is the worst thing I have ever done. It sucks and is bad, and more importantly, if you've attended Coral Springs Middle School and had my math teacher at any time after me, the project was introduced to your class via that very film. He has it on DVD now. He paid money to transfer it to DVD. He loves it. He's shown it to other teachers. They love it too. They probably have copies. I try not to think about it. If I had the guts to go down and rip it, I'm confident it would do gangbusters on YouTube. It's basically outsider art. And his love for that film, and the other teachers' love for that film, is what I credit with literally everything else I've ever done in the space. Whatever you do, do it boldly, especially if it's wrong. Make style parodies. Make a shot for shot recreation of someone else's video. Music videos are a great choice. Shoot and produce in grayscale if color balance is intimidating. If you get the raws into the editing suite and the audio is garbage, don't fix it unless you want to. Don't do anything unless you want to. But do something. Don't feel compelled to publish it, but at the same time don't be afraid to publish it. Don't forget that YouTube allows for private videos, and you can use that to show us what you've done if you want. I'll make a separate post on the social media and what you need to get started here in a bit.
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Oct 11, 2023 23:12
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TOOLS Whatever the gently caress you have on hand, who gives a poo poo. An absolutely disgusting number of creators got their start with a two year old iPhone as their only equipment. An even more disgusting number of people with gold and diamond play buttons still shoot on a phone. If you make content people want to watch some of them will watch it through the lens of a webcam from 1998 edited in Windows Movie Maker, and you can use the dopamine hit from watching the number go up to justify moving money from your leisure budget into your getting equipment budget. Starting from a two year old iPhone, these are the upgrades I'd suggest in no particular order, along with when to make them: A hand held stabilizer - buy if you're shooting from the hand, as soon as your video stability is impacting your ability to make the edits you want to make. This is a necessity for me because my hands shake in certain positions. Look up reviews and buy whatever you can afford. A tripod/monopod - Again, as soon as you feel like your shot stability is capping your edits. Get a cheap one that's well reviewed. My favorite tripod ever was built for a projector and pulled out of the trash at a school. My favorite monopod was a walking stick I bought at the Grand Canyon Visitor's Center, then my dog chewed it so I used my dad's belt sander to level the top and then screw on a connector from a monopod I bought of Amazon that broke because it was made of 3-ply tinfoil. Both have died noble deaths (the tripod was run over by a car, the monopod was stolen by a dog and brought into a lake where it chose not to float). I have a few of each nowadays, and I buy them cheap because it allows me to take risky shots without feeling bad about risking expensive equipment. An appropriate mic - Boom mic if you're shooting a talk show or sitcom style, directional for talking heads, lapel mic for talking heads in spaces with too much ambient noise for a directional. One of the biggest and cheapest steps up in quality for outdoor talking head videos (I call them walkie talkies and am mocked mercilessly for doing so) is having multiple mics recording simultaneously, ideally lapel feeds on our star(s), a directional for anyone who's not our star(s), and a non-directional to capture ambient noise. You don't need to do this, any phone mic is sufficient alone for more than you'd expect, but I personally feel it's the best bang/buck ratio specifically because so few people do it. Being able to "explain" a weird glance off camera in an otherwise perfect shot by turning up ambient for a half second beforehand, well, nobody else will care but if you care you'll feel a lot better about it. Software - Doesn't matter, anything can make something that someone would watch. Initially use something free and get comfortable with it, then upgrade when you want to do things it can't. I recommend Premiere Pro as soon as you can, just because it's never going away, there's a lot of tutorial content for it, it can do anything that the others can do and more, and if push comes to shove you can market that skillset separately. Licenses are expensive, feel free to either yo ho ho it or find a .edu email address to gain access to student pricing. Be aware that Adobe does audit creators from time to time Wait that's waaaaaaay to broad. Let me explicitly qualify that last statement: Be aware that Adobe once supposedly got Mad As Hell at Linus Tech Tips specifically for using student licensed software while in possession of a diamond play button. It got fixed. Nobody went to jail you won't either. Neither LTT nor Adobe mentioned it because it looks bad for both. I once had an Adobe auditor show up at the university I worked at, the only one I've seen in the wild. We showed her a spreadsheet showing how many installs we had That's it. You don't need a boom, you don't need a drone, you don't need nine cameras. Remember that your star time is valuable, even if your star is you, and just try to ensure that time is not wasted. Shoot a couple takes. Record redundant audio just in case. Get a second camera (a used iPhone off Facebook Marketplace with a cracked screen, no one will know), offset it at 90 degrees from the first, or 45 if you hate your nose. Drop or raise it a foot, again largely depending on how you feel about your nose. Smash cut to the second camera feed if you need to cover an edit or an absent minded face touch or to swap between takes. If you can't get the audio to line up or whatever, slow down the video from the second feed by ~20% and desaturate the color and people will think you know what you're doing. Don't be afraid to smash cut to a talking head in your editing suite if you want more words in a shot you can't re-do. Look to Climate Town for how to leverage this effectively, then recognize that he is or has a better editor than me and that you can do well with way worse. When editing, focus on video. People just do not care at all about audio as long as it's comprehensible and mostly lined up. Subtitles are a big deal nowadays, so do them if you feel like it to drive the deaf-but-in-denial Millennial market (I am deaf but not in denial about it, subs plz). If you disagree, watch any "reality" TV show and watch them butcher together a 15 word sentence from 6 separate takes to make everyone sound like loving Bumblebee from the first Mike Bay Transformers. Ask your friends who have never thought about audio in their lives if anything feels wrong about it. Most people can barely tell. You wanna edit audio to sound smooth and natural? gently caress yeah do it. Stop the moment it stops being fun. If you want to feel dirty inside, make deliberate errors like overlaying audio that obviously don't line up with your mouth movements in a single shot. Comments about your perceived incompetence are ENGAGEMENT, baby, and you and I will know it was intentional. Again I recommend driving any purchase based on what you want to do. Got a raging boner for sweeping boom shots? Modern drones can not just emulate them, but do things a boom would find impossible. Buy a drone. Take the shot. The moment you stop having a genuine desire to edit that shot, stop. If you never want to use the drone again, sell it if you want to, or keep it if you don't. You are not permitted to feel bad or dumb for having bought it, and that applies to everything. Let me know if you still feel bad and I'll come loving fight you. Equipment is a distraction. Make videos. Share them. Take the feedback to heart, but get as much as you can. Learn to tell the difference between someone who loves you and is being critical because they want to see you succeed (me, I love you all, let's get diamond play buttons together) and someone who is critical because your poo poo just isn't for them. Curate your feedback circle. Stuff Made Here makes technically terribly edited videos most of the time but they're carried on the strength of the script. To be clear, I love Stuff Made Here and would buy a ticket to Australia tomorrow if he offered to let me stand in the corner facing a wall for 10 minutes while he tried to murder me with his beyblade. Play to your strengths. Make things. Shit Fuckasaurus fucked around with this message at 03:30 on Oct 12, 2023 |
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Oct 12, 2023 00:14
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SOCIAL MEDIA. This is the part I'm least versed in, so here's a huge grain of salt 4 u:  Before we get in, let me tell you a secret most people don't know. All Social media sites check for "legitimacy" to some degree in an effort to stem the Scammer Tide. Different sites use different checks, but generally you want your information to be identical across your platforms (name, email, etc) and that's enough. If you have a website or an entry on a Maps service and link it they'll check there too, so try to keep them all the same. Don't do jokes here, listing the White House as your address is stupid suspicious to the Platforms, and appeasing the Platforms is your only goal here. They are your Pantheon now. Put respect on their name, by which I mean park your preferred name on every platform you so much as smell, ASAP. This will prevent scammers from parking them and loving up your empire, as well as ensure that you have a Jacebook account or whatever if it turns out that your demographic is absolutely feral for Jacebook (Jacebook is nothing, i made it up just now). Also a word of caution, this post is going to be demographically heavy. I will be referring to people by ethnicity, race and gender, over and over again. If that makes you uncomfortable, know it makes me uncomfortable too. I'm sorry. It's also the unfortunate reality of targeting a demographic. If that's cool, barrel straight on in, but skip to the REAL ACTUAL CONTENT heading if you don't want to hear my story, we're doing this like a midwestern quiverfull mom's bad recipe post because I decided that just now. It's the post I want to write. THIS IS A HINT. IT'S NOT EVEN SUBTLE. MAKE THE CONTENT YOU WANT TO MAKE BECAUSE AT LEAST THEN YOU'RE MAKING SOMETHING. In college I learned Hootsuite (an app which can schedule posts for you and do other things, none of which matter at all it's for scheduling posts) because I was part of the bike club and nobody was responsible enough to make the toosdiegh night ride post on either Monday or Tuesday to remind people to come. These posts were so successful that I ended up setting up a few clubs in the same way. Unpaid on all fronts. On the strength of that, my only social media experience, I got a Social Media Manager job at a Mortgage company. Want to follow in my footsteps? Just loving apply, it's not like that job title has real requirements or meaningful certifications and they're going to hire an rear end in a top hat, why not you? While working for the Mortgage company I made the most successful branch Facebook, Instagram, Twitter, Youtube, and Pinterest accounts in the company's 20 year history, each by several orders of magnitude. I credit Hootsuite and Adobe Spark exclusively. I then built a shared asset library in Adobe Creative Cloud so that all the other branches could steal my poo poo, but mostly to convince Corporate to get everyone on a centrally-paid Adobe account (sharing between accounts on the same plan is one-click, sharing between independent accounts is some sort of dystopian loving nightmare that never ever worked). I built a variety of Spark templates in our corporate colors, and when I'd get bored or when I was a passenger being driven to a shoot I'd look at accounts from other companies in our space and adjacent spaces that were successful at social media and create the assets I'd need to be able to create similar content. Eventually I got a real boy budget, and so I'd do things like dress up my loan officers in costumes and paint a pumpkin in the corpo colors and take like fifty shots of each of them as well as the group and various subgroups. Later still I became the Social Media Manager for the entire company for about a week before I got fired for my boss' mistake. I am a dipshit, you can do this. The single most successful post we ever had was my boss in a blue and white (corporate colors) Santa suit, talking about a house he was in. It was mostly successful because his wife hit him in the head with the boom mic. That house did not sell as a result of our social media or through us. That was common. My boss was an egomaniac who cared way less about conversion (making money) than the numbers at the bottom of the post, so that's what I optimized for on the branch accounts. He did the Ice Bucket Challenge in the year of our lord 2019 and he got ice stuck in his shirt, panicked, and passed out. He hated it. He demanded that I didn't post it. His wife (our accountant) demanded I did. I'd rather face laws than claws, so I did. The following day his passed-out rear end was his Profile picture on every platform at his request because the fucker did numbers. I also managed the socials of every single one of our branch's dozen or so agents and a handful of our most valued Realtor partners. Social media, you see, is worthless, so you can trade it for things it's federally illegal to pay money for, like Realtor/Financier partnerships. The whole world runs on crime and technicality. Anyway, I set up Hootsuite instances for each of them, then worked with them to create a customized version of our corpo assets (for our employees) or co-branded assets (for our Realtor partners) to suit their personality and preferred posting style, then banged out posts for them a few weeks at a time and scheduled them. These were "heartbeat" posts, meaning that they were background noise to keep the channels active. For agents, the heartbeat cadence was whatever they preferred. For Realtors it was 3 a week, MWF. Then I'd edit any video or photo they took, slap some of the graphics on them, and post those out as primary content. This worked spectacularly. A word on engagement. Humans do not like watching someone look uncomfortable, especially someone they plan to process the most expensive purchase of their life through. Looking comfortable and natural correlated with way better performance, and way better conversion more importantly. This may be the case for you, or not, depending on what you intend to do with your poo poo. My best performing Social realtor was a black native Jamaican who I, a fat white guy who grew up in South Florida, found nearly incomprehensible. He did crazy numbers with talking heads, had dozens of conversions, and built incredibly strong relationships with his customers and partners. I went to his house on Thanksgiving at his request specifically to shoot them laying out the table, sitting down, and having a performative "family" conversation. I couldn't identify half of what was on the table, but it was delicious, and also the single best performing Agent post of 2019 company-wide. It also opened him up to a whole new demographic, older white couples, who were previously essentially a non-performing demographic for his posts. He signed a deal for a four million dollar property soon after, which he attributed to that post and me. You see, most of our deals were teardowns, fixer-uppers, and investment properties (this is code for "the worst looking house on the block"). It also helped that the boss' wife was Jamaican, so we got a lot of mileage out of talking heads of the two of them and it drove the impression that we were a Jamaican friendly company where people could speak normally and comfortably without being judged, which to be fair we were but only for the one specific Agent. Our worst performing Agent on socials was a guy with who spoke perfect, coached English. Every picture and video he ever took looked like it was at gunpoint, and even staring at a script, even with a teleprompter, he could not speak seven consecutive words on camera without pausing and looking like he had just poo poo himself. He also insisted on doing those videos. It didn't matter, because he made 400 cold calls a day and made fuckpiles of money hawking lovely little duplexes to flippers. I mention this so that you understand, bad socials can only really hurt you if good socials are the goal. If the goal is Youtube success, poo poo out whatever on the Faces Books and then base your future posts on what does well, or less-poorly.  REAL ACTUAL CONTENT Each social media site is a totally different beast with different preferences and algorithms. Unfortunately they change so often that any guidelines I post will be pretty much the broadest of possible strokes. Full disclosure I am basically paranoid and don't use social media on personal accounts, even though I have one of the most common first+last combos on Earth. I do still do some things professionally in the space, but only for people I have an existing relationship with and even then only in desperate times. Anyway, a post that does well on Instagram will not do well on Pinterest, etc etc etc. I mention Pinterest a lot because it was highly relevant to the Real Estate space due to demographics. I'm going to use it as an example because it's very different from anywhere else, so it has to have the most unique strategies for success, and I have deep knowledge of it because we used to make $mountains with it. In all likelihood you will park a Pinterest name then forget about it forever unless your target demographic lines up, because it is laser-focused. Based on numbers I just pulled from a variety of sources as well as the data my idiot CEO used to pay marketing companies for (don't, do not, do not it's all lies), Pinterest is still somewhere between 60 and 80% female. Female users dominate engagement, with around double the time spent on the platform per week. Past here the numbers get way more fuzzy, which is impressive considering the 20 percentage point range I just posted like meaningful data. Critically for our real estate success, the median Pinterest user is part of a household that makes over $100k a year, and is between the ages of 25 and 35. This is the core market for real estate sales, and the fact that they are women is a significant bonus as the majority of home purchases are driven by a woman, most commonly a female partner but surprisingly often a daughter, parent, or friend. The primary audience is largely Caucasian, though not disproportionately given the demographics of the countries where it's most popular. Asian ethnicities, specifically Asian-American ethnic groups are overrepresented compared to the same demographics. Are you loving uncomfortable yet? God knows I am. Unfortunately it pans out. Weaponizing Pinterest was the single most effective thing I ever did for conversion by miles. It's not a Real Estate listing site, so you can photoshop everything to hell and back and get away with it. Misrepresenting a property's condition on an MLS (Multiple Listing Service, which is where Realtors have to post houses) is grounds for revocation of your MLS contract, revocation of Realtor status, and a lifetime ban (if you get caught lmao). Photoshopping on Pinterest is a borderline requirement. Crime and technicality wins again. Look at trending and popular tags and post things that fit them. This necessarily means posting simple pics that would not perform well on other sites, like a cold shot of a pool or fireplace with actual humans in the picture (another MLS no-no). We sold a 2 million dollar house as a direct result of a picture of my boss' wife sitting on the most incredible stone fireplace you ever did see. The house we sold did not contain the fireplace, as the fireplace was in a lodge in Minnesota which was not a home at all. Didn't matter. They reached out to our email, I handed off the deal to the Jamaican guy I mentioned earlier, and he sent them pics and a short walkthrough video of a house he happened to be standing inside at the time. They bought it without having set foot inside. Weaponizing platforms works, but you can never feel clean again. I will never feel clean again. I scrub so hard. It doesn't help. I won't be touching on demographics much past here, I just wanted to give you an example of weaponization. In general, your goal will be much simpler. You're looking to convert users of one platform to viewers of your content, regardless of platform. If Youtube is your chosen platform, this means making a Facebook user watch a video, any video by you, by whatever means necessary. You're not looking to convert users of one platform to another, just get your content in front of them on whatever platform you can. Never link people offsite directly, as nobody wants people clicking out of their horrible trap. Meta in particular loving hates that and will do all sorts of lovely tricks like transparent rehosting, throttling all your content, wasting your ad spend on people who fit your target audience but Meta knows won't give a poo poo, don't do it. If you make videos, cut shorter versions for your non-preferred platforms if you want to apply conversion pressure. Facebook does optical character recognition and voice-to-text on videos, so it's hard to hide from them. Some people get around this by wearing those Creator shirts with the Youtube logo and channel name. Some make banners. Some try to make their URL look all hosed up like a lovely captcha. Do any of them work? God alone knows, but for small, non-established accounts Meta seems to punish the entire account and all linked accounts (Threads, Insta, Facebook, Whatsapp) for a time after an infraction of this unwritten rule, so my personal recommendation is to match your account names across all platforms, put a Youtube logo somewhere, and hope for the best if any of those platforms matter to you. Ultimately your socials will establish rapport with users and hopefully, maybe lead to conversion to your preferred platform. Like I alluded to above, squeeze gently. To maximize your success, every post on every platform should be substantive enough that a person who sees that post as their first engagement with your content will immediately understand who you are and what type of content you put out at a bare minimum. Also know that the vast majority of exposures will not engage, but Facebook also looks at the amount of time a post is visible in a feed for popularity, so your content on socials should take time to engage with. This incentivizes inscrutable posts somewhat, so let your inner cryptid out. The above info often means your social media content will be shallow and re-tread the same points over and over, and definitely involves breaking kayfabe (if you do a halloween special with a mask on, your Social videos will involve you taking off the mask or having the mask off regardless of if that occurs in your preferred platform content). Facebook won't know, but this is a squeeze too. Your base on Facebook should see a post of yours, be reminded of your preferred platform, and go there "organically" (Youtube loving loves it when people search your channel name, did I mention that? Pretty sure Boylei Hobby Time's success is based primarily on this because he is wacky successful given his operating scale and post cadence. Also I love him and he should post more). Anyone not in your base will see them as incentive to find out more about you, which they can do on-platform or off. Your commenters will say dipshit things like "I love your Youtube videos" and you can Love or Like react to them to highlight them and bring them to the top. Once a video has run its course, make a gif of a money shot from the video and post it on your socials to drive Share interaction. The Share button is your secret goal, as it is the absolute strongest tool on every platform and on Facebook specifically Shares are treated as separate posts of your content (meaning any throttles you've encountered are reset for that instance of the post), so a Share has ludicrous power, and a Share from a user demographically dissimilar to your base can drive engagement that Fecebook would normally never give you. Do not ask everyone on your Friends list engage with your content inorganically, especially if they don't normally engage with other peoples' posts, as this is known to stifle posts badly when done at scale. Don't worry about your many and varied grandmas who like everything you post though, as not only are they likely outside your normal demographic and also Facebook seems to know about Grandmas of this stripe and doesn't seem to care much. Plus, Grandma is going to miss some, or angryface React at your blasphemy, or comment on every third post asking how your cat is doing, and that's organic enough. A brief word on Reactions: Like and Love are safe on Facebook and always positive. Other Reacts may have varying effects on posts, but it's unclear because of how goddamn much static every Social Media platform uses. Don't talk about this with social media people, blood feuds have been sworn over varying opinions and will be again. Just use the Like-est Reaction u got and you'll generally be safe. Even though you likely hate it, saying "slam that like and subscribe button" or "I'm gonna count these fuckin' jellybeans but first drop a comment with your guess" are unfortunately effective. Obviously need to be tailored per-platform but it is what it is. Generally younger audiences are more receptive and older audiences are less so or even reject it, so again consider your target demographics and act appropriately, but basically every successful YouTuber engages with the "like and subscribe" bullshit either verbally or as a motion graphic. You can be counter-culture about it (Folding Ideas used to ask you to join the cult of "Like, Comment, and Subscribe" for example, AvE makes jokes about it usually for another) but it's probably a good idea. gently caress this poo poo is long. I don't know if I hit everyone. Congratulations everybody you've now passed my 4 hour Realtor Social Media training course we used to use as bait. Now you can use the Partner graphic in your listings and I'll do a free house photo/video package for any home you want once a month so long as you've sent us a deal this year. Great job. Bad news is, statistically 90% of you will not be Realtors this time next year. Ah well, wanna buy a house? Shit Fuckasaurus fucked around with this message at 03:35 on Oct 12, 2023 |
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Oct 12, 2023 02:39
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Ethics_Gradient posted:This is amazing, thank you for posting! You're extremely welcome! Especially with the social media stuff I'm just glad it might help someone. I spent hundreds of hours studying it and was extremely surprised at my success, especially compared with the relative lack of success that others (including those I was learning from) were experiencing, so I guess I might have some degree of natural talent here which I sadly can no longer use and be happy about it. At least if I'm giving y'all tools to do things rather than doing them myself I don't have any of the dirt and blood on my hands, being employed in the field was absolutely awful and I'd go home feeling less clean than when I fried chicken for 8 hour shifts at Publix. I've heard that better, more ethical jobs exist in the field, but when I went looking I couldn't find any, everyone just wanted ridiculous success in no time at minimal cost, which is impossible. This stuff takes time, and you need to do it well for awhile for the algorithm to notice and start growing your posts for you. Like I said, I'm pretty good at Youtube save for thumbnails. I consider myself to have mastered Facebook and Pinterest in 2019 as well, but with every passing day that I don't use the platforms those credentials diminish in value. I was also good at Twitter, though I wasn't allowed to text post or comment without corporate approval (corporate rules, a previous Branch Manager had to be let go for touching the poop on Twitter) which super-limited our success at that time because of the algorithm's preference for accounts to do majority text posts. Twitter died, by the way, the algo changes so frequently and so radically that nobody can teach you Twitter anymore. We used Instagram but Realtors are much better positioned for Insta success, so mostly I found a young lady who was extremely good at Insta and also a Realtor and used her as an example in my classes in exchange for teaching her the package we used (Hootsuite, and the Adobes: Spark, Photoshop, Lightroom, Premiere Pro, AfterEffects and Indesign) and co-managing her Facebook way, way more than I did for anyone else. If any of you have any questions I am around and available and happy to help. Especially on direct questions I'll always explicitly qualify my confidence in the answer and I won't just make poo poo up and mislead you, because that's honestly way worse than no answer at all in this space. Like above I'll try to give good examples of channels or pages I'm aware of that exemplify any given point.
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Oct 14, 2023 03:33
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