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Duckman2008
Jan 6, 2010

TFW you see Flyers goaltending.
Grimey Drawer

fawning deference posted:

Hi all, hope this is an acceptable question to ask here.

My brother is in sports sales and enjoying it. He wanted to me to ask for him here if there are any books that aren't bullshit that will actually give valuable insight in terms of how to steer conversations, cold calling tactics, etc. Just kind of a bunch of real advice that is actually going to help hone his instincts?

Much appreciated all.

Legit answer: The Art of War is a great book to read if you are in sales.

otherwise, I don’t know about a book, but what he should do is find the top 5-10 sales reps, ask if they can spare 15 minutes , and talk to each of them one on one over the course of a few weeks.

If it’s over the phone, that’s what I do although I do almost exclusively inbound versus outbound. Outbound is def way way harder.


For an outbound call, you have to have whatever script ready to go and talk confidently and use a powerful statement to both grab their attention and also make sure they know you are legit and know your stuff.


Controlling the conversation after that in general is all a combo of: know your poo poo, have confidence , speak clearly, and listen to what the customer says. Overcoming almost every objection is “well, you said A B and C, so the reason we are recommending this is because of what you said.”

You always have to be able to answer the “why” to the customer on why they should buy something. That’s it.

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