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To bring up a different argument: Platform economics seems to have moved toward centralized platforms that actively bucket audiences, rather than letting links or shares drive engagement (thus solving the problem that click-driven engagement has proven difficult to monetize, outside of a certain brand of loony apocalypticism. You know the kind). That is to say, Tiktok segmented advertising trumps Instagram engagement, and influencer pay-per-action campaigns trump social media pay-per-click campaigns. One is back to content programming with a technological twist. We may be in a period where the Adwords PPC era is slowly disintegrating but newer centralized organizations have not yet fully coalesced to take advantage of the new dynamic, both on the "supply side" (civic interest groups or other stakeholders that want to mobilize a message) and the "demand side" (audiences that might be interested in such messages in their media feeds). This may substantively alter how journalism production in the particular is impacted.
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May 2, 2023 08:33
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| # ¿ May 10, 2024 19:10 |
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