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Cherry 2000 Click to Embiggen It's a decent poster for a pretty lousy film, but I don't remember Melanie Griffith being that ripped in the movie.
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Mar 20, 2012 13:51
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FuSchnick posted:I don't recall anyone thinking it was a terrible name at the time. The phrase "die hard" was used enough that most people were familiar with it (and Sears advertised the hell out of it for their car batteries). But most people I knew were thinking "Bruce Willis, an action hero? You are talking about the guy from Moonlighting right?" If they didn't think die hard was dumb, then die harder probably got a few chuckles.
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Mar 20, 2012 17:06
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The stupidity of that subtitle wasn't helped with newspaper ads like this:
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Mar 20, 2012 17:24
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Robert Denby posted:The stupidity of that subtitle wasn't helped with newspaper ads like this: I am dieing as hard as I can!!!!
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Mar 20, 2012 19:38
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Not hard enough! Harder! I really miss these in-your-face newspaper ads. Going back to "Die Hard 2", they had ads a full two weeks before the movie came out taking up a lot of the page:  This followed up until the release date:  And these were actually displayed sideways, so they were even more eye-catching!
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Mar 20, 2012 20:47
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I'm going to say those are amazing. Simple and effective, nothing fancy, just big bold letters that make you go "What that gently caress?!"
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Mar 20, 2012 21:01
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Robert Denby posted:The stupidity of that subtitle wasn't helped with newspaper ads like this: A 70MM print deserves an ad this in your face
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Mar 20, 2012 21:03
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Desperado Bones posted:I'm going to say those are amazing. Simple and effective, nothing fancy, just big bold letters that make you go "What that gently caress?!" Just remembered that "Live Free or Die Hard" had a similar tactic on their billboards.  (couldn't find better image, sorry)
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Mar 20, 2012 21:48
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Madkal posted:I am dieing as hard as I can!!!! When I heard they were making a Die Hard 3, I wondered if it was going to be called "Die Even Harder". Ditto the third Alien movie, which ought to have been "More Friggin' Aliens Than You Can Shake A Stick At".
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Mar 20, 2012 21:50
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As mediocre as the film is I really like the title Live Free or Die Hard. Pity it's called Die Hard 4 point loving 0 here in the UK.
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Mar 20, 2012 22:02
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Jedit posted:When I heard they were making a Die Hard 3, I wondered if it was going to be called "Die Even Harder". Ditto the third Alien movie, which ought to have been "More Friggin' Aliens Than You Can Shake A Stick At". I wouldn't mind the 5th one being called Die Hard or Live Soft.
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Mar 20, 2012 22:11
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Robert Denby posted:Just remembered that "Live Free or Die Hard" had a similar tactic on their billboards. Shoulda gone with "Yippee Ki Yay Mr. Falcon!"
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Mar 20, 2012 22:13
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Crackerman posted:As mediocre as the film is I really like the title Live Free or Die Hard. Pity it's called Die Hard 4 point loving 0 here in the UK. "Die Hard 4: Live Free or Die Hard" would have been a lot better, considering it follows the naming conventions of the previous 3.
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Mar 20, 2012 22:19
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Crackerman posted:As mediocre as the film is I really like the title Live Free or Die Hard. Pity it's called Die Hard 4 point loving 0 here in the UK. I just caught Live Free or Die Hard for the first time about a week ago and I was pleasantly surprised. I don't think it was mediocre at all. Also on the off-hand chance UK or other goons from foreign lands don't know, the phrase is a play on words with an American Revolutionary War motto... quote:The phrase comes from a toast written by General John Stark on July 31, 1809. Poor health forced Stark, New Hampshire's most famous soldier of the American Revolutionary War, to decline an invitation to an anniversary reunion of the Battle of Bennington. Instead, he sent his toast by letter:
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Mar 20, 2012 22:34
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Well, the next one is called "A Good Day to Die Hard" or something like that, now that they are scripting it. Blech.kiimo posted:I just caught Live Free or Die Hard for the first time about a week ago and I was pleasantly surprised. I don't think it was mediocre at all. It's on their license plates too. Someone had "HARD" stickers made and vandalized some of the plates around the time the movie came out. TheBigBudgetSequel fucked around with this message at 22:37 on Mar 20, 2012 |
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Mar 20, 2012 22:35
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Does it revolve around John McClane busting up a bunch of Flatliners?
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Mar 20, 2012 22:38
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Robert Denby posted:Just remembered that "Live Free or Die Hard" had a similar tactic on their billboards. This is More movies should take this simple yet effective marketing approach.
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Mar 20, 2012 22:45
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Is there any other movie that had this type of marketing? Simple and fun? Meanwhile have some posters from a movie that I thought it was cool, "thought" because I was 17 at the time.  French(?) version,I think:  And the Japanese poster, which I think looks much better than the others:  And finally, the DVD covers!  
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Mar 20, 2012 22:58
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kiimo posted:I just caught Live Free or Die Hard for the first time about a week ago and I was pleasantly surprised. I don't think it was mediocre at all. I think it's better than people say (I like it more than 2, for some reason I despite 2) but I have the same problem everyone else has - it doesn't feel like it's John McClane, it feels more like Bruce Willis playing the character he thinks audiences think McClane is. Desperado Bones posted:Is that a toy behind them?
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Mar 20, 2012 23:08
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Desperado Bones posted:Is there any other movie that had this type of marketing? Simple and fun? Edit: Fight Club also had some interesting PSAs in movie theaters. Stare-Out fucked around with this message at 00:09 on Mar 21, 2012 |
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Mar 20, 2012 23:10
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Since we're on the topic of big display ads, it's impossible not to mention "Armageddon": I know this is a small and crappy image, but that poster was gigantic and supposed to be draped over the middle of a building to give the illusion that there was a massive hole in said building. It caused car crashes since people were distracted by it, and was quickly withdrawn.
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Mar 20, 2012 23:53
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I saw Die Hard 2 the day before I took my first ever transatlantic flight to the States. 
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Mar 20, 2012 23:53
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Desperado Bones posted:Is there any other movie that had this type of marketing? Simple and fun? SIZE DOES MATTER Especially when Godzilla is nowhere near this big in the movie.
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Mar 21, 2012 00:01
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The Godzilla talk reminded me that the crew for another big film in development at the time made a parody of the Godzilla teaser poster after the movie was released and was awful: This would be ironic given the film they were working on was Phantom Menace...
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Mar 21, 2012 00:16
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Random Stranger posted:The Godzilla talk reminded me that the crew for another big film in development at the time made a parody of the Godzilla teaser poster after the movie was released and was awful: The fact that it's for Phantom Menace is gold. Holy poo poo. 
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Mar 21, 2012 01:18
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Didn't Small Soldiers have the tagline "Size Doesn't Matter" around the same time Godzilla came out? EDIT: IMDB says Godzilla in May and Small Soldiers in July of '98.
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Mar 21, 2012 02:09
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Red posted:Cherry 2000 I haven't seen it but is her head way too small for her body in the movie?
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Mar 21, 2012 02:53
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Jedit posted:When I heard they were making a Die Hard 3, I wondered if it was going to be called "Die Even Harder". Ditto the third Alien movie, which ought to have been "More Friggin' Aliens Than You Can Shake A Stick At". To be honest, it was called Alien3, which could be read as Alien Cubed or Alien To The Third Power. Then again, since there was one alien in Alien, one to the third power is still one.
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Mar 21, 2012 03:23
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Category Fun! posted:I haven't seen it but is her head way too small for her body in the movie? They probably painted the scenes and body, casted Griffith, and added on the head.
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Mar 21, 2012 03:47
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Last I checked, this is the real poster for Dark Shadows. Wow..
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Mar 21, 2012 03:52
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Just stop it, Tim Burton. Just...stop.
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Mar 21, 2012 03:53
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Oh man, that's really bad. So bad :/ If the movie comes out at least as decent,I'm going to blame someone from marketing for this horror.
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Mar 21, 2012 03:58
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That looks like a godawful Addams Family ripoff.
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Mar 21, 2012 04:09
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Gonz posted:Just stop it, Tim Burton. My friend met him during the production of Alice and said the same thing to him. I now blame said friend for spurring him to continue making this schlock out of spite.
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Mar 21, 2012 04:16
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God drat it Tim Burton. You made Ed Wood. You made Batman. You used to make loving fantastic and weird and whimsical movies and now you're just doing awkward dress-up games with your only two friends. What the hell happened?
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Mar 21, 2012 04:22
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Damnit Tim Burton you've ruined my birthday! 
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Mar 21, 2012 04:26
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The character posters are even worse. What really bugs me is that the characters in the actual film, besides Depp of course, don't really look like typical Burton characters. The posters make them look that way, and it's loving cheap and lovely. The colors are also horrendous. kiimo, sorry if that was your work. If it wasn't, please inform someone at WB that they done hosed up. (I get the feeling Warner Brothers doesn't give a poo poo about this film either way though)
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Mar 21, 2012 04:26
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Burton always putting Carter in all his movies pisses me off. Its one thing to just work together a bunch like Burton/Depp or DiCaprio/Scorsese, but to make sure she always gets a main role in all his films loving annoys me. And yes, I know they're married. It still annoys me cuz when I hear Tim Burton I know her name will follow shortly.
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Mar 21, 2012 05:12
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oldpainless posted:Burton always putting Carter in all his movies pisses me off. Its one thing to just work together a bunch like Burton/Depp or DiCaprio/Scorsese, but to make sure she always gets a main role in all his films loving annoys me. He may as well be married to Depp too. I like both Carter and Depp but this poo poo is ridiculous.
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Mar 21, 2012 05:16
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Lizard Combatant posted:He may as well be married to Depp too. I like both Carter and Depp but this poo poo is ridiculous. I swear Tim Burton's ultimate family is to film two hours of Johnny Depp loving his wife on a curly mountain while Danny Elfman scores it in the corner.
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Mar 21, 2012 05:22
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