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Captain Oblivious posted:At this point I'm at a loss to explain Nintendo's strategy, or lack thereof. There has to be some kind of reason, however misguided, for this right? They're basically employing the same strategy Sega used in 1995, when people didn't know the difference between the Saturn and the 32X.
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Dec 10, 2013 02:02
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Quest For Glory II posted:Now I have to pretend that people read gaming news sites still? Can't do it. Seriously? Information about video games always spreads all over the internet. People the least bit interested in video games will hear all about the latest games on the internet. Do you not know how the internet works?
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Dec 10, 2013 02:15
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Captain Oblivious posted:Or is this just the logical conclusion of "Japanese game devs don't know what the gently caress marketing is"? Maybe the formulation of this question indicates the problem. It shouldn't matter that Japanese game developers don't know about North American marketing; they should let their North American marketing division do their job. I wonder if there's a bit too much micromanagement from Kyoto?
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Dec 10, 2013 03:08
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Nah, you guys, turning down an opportunity to market your worst-selling system is super innovative because
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Dec 10, 2013 05:44
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midwat posted:Nah, you guys, turning down an opportunity to market your worst-selling system is super innovative because you joke but there was a thread on neogaf where this argument was brought up
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Dec 10, 2013 06:28
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Asema posted:you joke but there was a thread on neogaf where this argument was brought up God that thread ...  Mennonites Revenge posted:Maybe the formulation of this question indicates the problem. It shouldn't matter that Japanese game developers don't know about North American marketing; they should let their North American marketing division do their job. I wonder if there's a bit too much micromanagement from Kyoto? Except I think it doesn't even sell in Japan.
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Dec 10, 2013 06:37
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After this year's big announcement Cranky Kong was trending on twitter. I know that means absolutely nothing here and probably amounts to a couple dozen software sales, but when you're in marketing twitter is a big deal right now.
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Dec 10, 2013 08:14
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Heran Bago posted:After this year's big announcement Cranky Kong was trending on twitter. I know that means absolutely nothing here and probably amounts to a couple dozen software sales, but when you're in marketing twitter is a big deal right now. Mostly negative though.
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Dec 10, 2013 08:30
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AngryCaterpillar posted:People don't need to watch it. If an announcement is made that interests people, it won't be long before everyone knows. If your initial announcement is in front of a million eyeballs instead of 200,000, the news spreads quicker, and wider. Television is still the most powerful way to sell things.
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Dec 10, 2013 09:12
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Wandle Cax posted:Seriously? Information about video games always spreads all over the internet. People the least bit interested in video games will hear all about the latest games on the internet. Do you not know how the internet works? But Nintendo's Youtube reach is inadequate -- the trailer for Knack has 4 times the views as Nintendo's last Nintendo Direct, and Knack isn't even a good or notable game. And whether their news reaches someone on Twitter depends on several factors -- if their trends are tailored to their interests, which is optional, and whether they'd even go out and search for news for a system they don't own, which is pretty unlikely. Even if someone religiously goes to Joystiq, they have individual sections for each system, and why is someone who doesn't own a Wii U going to browse that section? Also there's the whole matter of, if the Nintendo Directs were having their desired effect and reach, there'd be, you know, better sales??? The sales maybe not being in the toilet??? The continued lack of knowledge about the system and its software diminishing??? The 7th Guest fucked around with this message at 09:33 on Dec 10, 2013 |
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Dec 10, 2013 09:28
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Quest For Glory II posted:I know how the internet works, I just dont believe that a great amount of people get their news from gaming news sites anymore. They get it from Twitter or whatever social network they're on, or from seeing a trailer on Youtube. They find out through word of mouth. Or they find out on a message board. Our society prides itself on exhausting and requiring the least possible amount of effort in order to be educated, which should be obvious to everyone in this thread because it does not take much effort to find out if the Wii U is a new console and that amount of effort is still too much for Americans. People who like Bayonetta or action games or Platinum games are going to have corresponding interests registered on facebook and in their youtube recommendations. You seem to have an outdated idea of the way the internet delivers information. It's a lot more passive than it once was and doesn't necessitate news to be actively sought after. quote:Also there's the whole matter of, if the Nintendo Directs were having their desired effect and reach, there'd be, you know, better sales??? The sales maybe not being in the toilet??? The continued lack of knowledge about the system and its software diminishing??? Advertising can only do so much when the product is so unattractive. It guarantees nothing.
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Dec 10, 2013 11:00
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Quest For Glory II posted:I know how the internet works, I just dont believe that a great amount of people get their news from gaming news sites anymore. They get it from Twitter or whatever social network they're on, or from seeing a trailer on Youtube. They find out through word of mouth. Or they find out on a message board. Our society prides itself on exhausting and requiring the least possible amount of effort in order to be educated, which should be obvious to everyone in this thread because it does not take much effort to find out if the Wii U is a new console and that amount of effort is still too much for Americans. Except all of those things are tied to gaming sites. If someone gets their news from a Facebook post, it's usually a link to a website. If someone posts a video it's usually from IGN or Gametrailers or whoever. These things don't spring from the ether without context and the benefit of something like Twitter is that it makes people seek out more information. Usually on gaming websites. The websites themselves tend to be the source of the information and it spreads from there. That is why it is so common for basic misinformation to spread from a single source or for any single breaking bit of news to have a long trail that goes back to one source. Facebook and Twitter and so-on haven't replaced the traditional news source. They have amplified it by allowing people who are invested to spread that word of mouth to people who are normally not invested. That is why it is such a powerful marketing tool. That isn't to say Nintendo's own particular method of advertising is the way to go but going 'what's the point of (x) websites, we have Twitter now' requires a pretty drastic misunderstanding of why Twitter is an effective marketing tool. ImpAtom fucked around with this message at 12:38 on Dec 10, 2013 |
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Dec 10, 2013 12:30
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Quest For Glory II posted:I know how the internet works, I just dont believe that a great amount of people get their news from gaming news sites anymore. They get it from Twitter or whatever social network they're on, or from seeing a trailer on Youtube. They find out through word of mouth. Or they find out on a message board. Our society prides itself on exhausting and requiring the least possible amount of effort in order to be educated, which should be obvious to everyone in this thread because it does not take much effort to find out if the Wii U is a new console and that amount of effort is still too much for Americans. You are almost grasping how the internet works but you aren't quite there, as has been said information can start in one place and spread to everyone on the internet through various means as you have described. So what is posted on a gaming news website becomes spread around, for example people talking about it on twitter, maybe even causing a "trend". If there was some kind of groundbreaking and amazing piece of information released about the Wii U, the entire gaming world would know about it within a very short time. Yes, even if the only place it was mentioned first was at a Nintendo Direct. However there is no such magic nugget of news which is set to entice people to buy the Wii U in droves. The problem is not really lack of awareness of the Wii U but more that it is just not a desirable product, especially now in the face of the new competition.
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Dec 10, 2013 12:41
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univbee posted:You know how various music labels were convinced that everything would be fine if they continued to charge a fortune for CD albums and refused to distribute music any other way? This type of business stubbornness permeates all aspects of Japanese business culture where the status quo reigns supreme. For example, you're expected to pay a TV license in Japan for NHK much like what people in the UK do for the BBC. However, they have basically no recourse against non-payers, simply because so many people just pay it because it's what's expected, and it was only a few years ago that enough of the public stopped paying their TV license that the NHK started getting concerned. (Meanwhile the BBC in the UK can leverage fines of thousands of dollars against people they identify as owning a TV without a license, and have things like scanner trucks to detect if people have TV's or not) Slight derail but TV Licensing in the UK do not have detector vans, they have vans with a TV Licence logo on it and they drive through areas with a high percentage of non payers to scare them into paying.
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Dec 10, 2013 12:50
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Just watched some of the latest Nintendo Direct. It's a 15 minute advert for their new Louvre software, which is a $20 download-only 3DS... audio/visual interactive guide to the Louvre? They should've announced that at VGX instead. Probably would've gotten more interest than Cranky Kong. And btw the comments on sites reporting the VGX announcement are incredible. Some seriously intense Nintendo fans flipping out about how the Wii U is the best and the PS4/Xbone are terrible and only Nintendo makes good games.
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Dec 10, 2013 13:13
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Edmund Honda posted:And btw the comments on sites reporting the VGX announcement are incredible. Some seriously intense Nintendo fans flipping out about how the Wii U is the best and the PS4/Xbone are terrible and only Nintendo makes good games. There are Wii U fans?
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Dec 10, 2013 13:34
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The_Frag_Man posted:There are Wii U fans? The whole reason this thread exists is because the WiiU fans were getting mad at us...
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Dec 10, 2013 13:45
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MassRafTer posted:If your initial announcement is in front of a million eyeballs instead of 200,000, the news spreads quicker, and wider. Television is still the most powerful way to sell things. Hahaha... you think VGX had a million viewers? AngryCaterpillar posted:Advertising can only do so much when the product is so unattractive. It guarantees nothing. Pretty much this. All those ads Nintendo finally ran on TV really boosted sales, right? Nobody wants the system. It's filled with sequels of games that were popular on the Wii or 3DS with very little innovation that nobody wants. The new IPs they've had on it which would appeal to this "Core Gamer" are doing even worse. I don't know why people think showing X or Bayonetta 2 at VGX would have done anything, those games are going to sell just as horrible as Wonderful 101.
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Dec 10, 2013 15:10
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Astro7x posted:I don't know why people think showing X or Bayonetta 2 at VGX would have done anything, those games are going to sell just as horrible as Wonderful 101. It would have been better than showing Cranky Kong and thinking that was a big deal. At least it would have given the impression Nintendo knew what the gently caress they were doing when they said they had a big announcement for VGX.
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Dec 10, 2013 15:21
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TaurusOxford posted:It would have been better than showing Cranky Kong and thinking that was a big deal. At least it would have given the impression Nintendo knew what the gently caress they were doing when they said they had a big announcement for VGX. I'm pretty sure Nintendo didn't give a poo poo about it but was doing it for some incentive VGX offered and burned what would normally be a worthless announcement on a terrible output. For any decent announcement it always comes through either Nintendo Direct or a real trade show and not some terrible fake award show.
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Dec 10, 2013 15:24
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It's almost as if there's a good number of people who neither watch Nintendo Directs nor visit gaming sites, but do have a magic box in their houses that receives broadcasts.
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Dec 10, 2013 15:29
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flyboi posted:I'm pretty sure Nintendo didn't give a poo poo about it but was doing it for some incentive VGX offered and burned what would normally be a worthless announcement on a terrible output. For any decent announcement it always comes through either Nintendo Direct or a real trade show and not some terrible fake award show. Again, the issue is that the VGX caters to a demographic that they are currently not reaching at all and could be extremely valuable if tapped. Something like a new X trailer could have at least gotten the Wii U on these people's radar as they are likely not the people going out of their way to watch Nintendo Directs.
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Dec 10, 2013 15:30
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flyboi posted:For any decent announcement it always comes through either Nintendo Direct or a real trade show and not some terrible fake award show. Anyone who watches Nintendo Direct already has a WiiU(and even that is a stretch) - Nintendo doesn't give a gently caress about those people cause they already spent the cash. Nintendo needs to attract people who would randomly catch VGX on TV, and Cranky Kong is not going to do anything to attract those people.
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Dec 10, 2013 15:37
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TaurusOxford posted:Anyone who watches Nintendo Direct already has a WiiU(and even that is a stretch) Or they own a 3DS and there are a lot more 3DS owners than Wii U owners. Also more likely for a 3DS owner to buy a Wii U than a guy watching VGX for the new Tom Clancy guns in streets game.
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Dec 10, 2013 15:45
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Paper Jam Dipper posted:Or they own a 3DS and there are a lot more 3DS owners than Wii U owners. Also more likely for a 3DS owner to buy a Wii U than a guy watching VGX for the new Tom Clancy guns in streets game. Or they watch them on Youtube, since Nintendo has a Youtube channel and posts them there.
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Dec 10, 2013 15:47
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Paper Jam Dipper posted:Or they own a 3DS and there are a lot more 3DS owners than Wii U owners. Also more likely for a 3DS owner to buy a Wii U than a guy watching VGX for the new Tom Clancy guns in streets game. Which is why Nintendo only marketed the Wii to Gamecube owners, because they were the ones most likely to buy a new Nintendo system.
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Dec 10, 2013 15:57
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What a terrible marketing strategy.
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Dec 10, 2013 16:19
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Paper Jam Dipper posted:Or they own a 3DS and there are a lot more 3DS owners than Wii U owners. Also more likely for a 3DS owner to buy a Wii U than a guy watching VGX for the new Tom Clancy guns in streets game. You should never market to people who aren't already your customers. I learned that on day 1 of marketing school.
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Dec 10, 2013 16:27
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Phantasium posted:Or they watch them on Youtube, since Nintendo has a Youtube channel and posts them there. They're also streamed live and anyone with a web browser can watch them. I've never watched a Nintendo Direct on my Wii U or my 3DS. Edit: Nintendo Directs also always generate a ton of free press for Nintendo. After every single one every news outlet pumps out 5-10 articles to go over every announcement that has happened which in itself is free marketing. flyboi fucked around with this message at 16:42 on Dec 10, 2013 |
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Dec 10, 2013 16:31
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zenintrude posted:Again, the issue is that the VGX caters to a demographic that they are currently not reaching at all and could be extremely valuable if tapped. Something like a new X trailer could have at least gotten the Wii U on these people's radar as they are likely not the people going out of their way to watch Nintendo Directs. The people that actually care about X are a very vocal minority of gamers on the internet that already know about it. I mean I only see people mention it ever other day, and I'm not even actively seeking out information on it.
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Dec 10, 2013 16:41
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Astro7x posted:The people that actually care about X are a very vocal minority of gamers on the internet that already know about it. I mean I only see people mention it ever other day, and I'm not even actively seeking out information on it. Maybe because only people who watch Nintendo Directs and post on forums know about it... Elder Scrolls games sell a fuckload because people outside of forums actually know that they exist.
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Dec 10, 2013 16:43
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zenintrude posted:Maybe because only people who watch Nintendo Directs and post on forums know about it... Searching for "Nintendo Direct" on Google news says you're wrong. I'm seeing posts on plenty of non-gaming sites such as the Indianapolis Star, MSNBC, Examiner, etc. Sure there's tons of gaming websites posting but if you're getting a free op-ed post on a major news source I'd say your delivery method is fairly certain.
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Dec 10, 2013 16:52
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zenintrude posted:Maybe because only people who watch Nintendo Directs and post on forums know about it... Elder Scrolls is a game that is actually released. X is a game that has had as far as I know a single trailer shown from back in June and has since had no new info announced. For all we know it could be released next year, or the Wii U dies a Dreamcast death and it never sees the light of day and the game is canceled. Or it's already canceled, which is why we have heard nothing about it. I want to believe... 
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Dec 10, 2013 16:55
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https://www.youtube.com/watch?v=apcVEk1SaS0 This looks like a cool game. I'm a Wii-U owner and have only watched the E3 Nintendo Direct. Have any of them ever talked about this game?
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Dec 10, 2013 16:57
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ghostwritingduck posted:https://www.youtube.com/watch?v=apcVEk1SaS0 I heard it's coming out next year along with Project H.A.M.M.E.R.
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Dec 10, 2013 16:59
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Astro7x posted:Elder Scrolls is a game that is actually released. X is a game that has had as far as I know a single trailer shown from back in June and has since had no new info announced. For all we know it could be released next year, or the Wii U dies a Dreamcast death and it never sees the light of day and the game is canceled. Or it's already canceled, which is why we have heard nothing about it. While I agree on the specifics, my point was that Nintendo missed out on using an opportunity to address their non-traditional audience in a way that would benefit/satisfy/however-you-want-to-put-it their stated goal with the Wii U of attracting core gamers (i.e. the U) Whether it was X in particular or some other game that they could use to entice that audience is beside the point. But maybe they simply have nothing in the wings that is going to attract that audience and they have completely forgotten their original intent with releasing the Wii U.
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Dec 10, 2013 17:00
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zenintrude posted:But maybe they simply have nothing in the wings that is going to attract that audience and they have completely forgotten their original intent with releasing the Wii U. Exactly.
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Dec 10, 2013 17:02
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Astro7x posted:Exactly.
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Dec 10, 2013 17:09
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No, but it wouldn't be the first time a game is announced at E3 once and then we never hear of it again.
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Dec 10, 2013 17:16
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PrBacterio posted:Huh? Has there been any news or other concrete evidence to believe that X has been cancelled? No. Monolith is also a very quiet company. It was only revealed in January and then given a trailer in June (which Iwata discussed). It probably won't be released until late 2014. Don't let that stop Astro7x for trying to create doom and gloom out of thin air. "Nintendo didn't reveal more information on a game they never said they were going to? IT MUST BE CANCELED!  "
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Dec 10, 2013 18:51
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