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In my daytime career (as opposed to my shitposting career), I partly do work with one of Australia's biggest loyalty card programs, though not one of the supermarket ones. The amount of data that loyalty card programs generate per customer is absolutely phenomenal. The supermarkets have been doing this sort of stuff for ages, and have brought in people from the UK to beef up their programs - remember that Tesco in the UK is also a bank. They're already crunching huge amounts of data about you; whether it will be useful to political parties I don't know. You'd certainly be able to predict political leanings based on a very small sample size though!
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# ? Aug 10, 2014 09:39 |
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# ? May 25, 2024 13:07 |
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I've been on the mobile app exclusively for a while and just noticed I have a new custom title. Noted Labor supporter, Gough Suppressant. edit: it was probably an intern, loving scabs.
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# ? Aug 10, 2014 09:44 |
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Gough Suppressant posted:I've been on the mobile app exclusively for a while and just noticed I have a new custom title. I asked you about it a few pages ago too!
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# ? Aug 10, 2014 09:45 |
webmeister posted:In my daytime career (as opposed to my shitposting career), I partly do work with one of Australia's biggest loyalty card programs, though not one of the supermarket ones. The amount of data that loyalty card programs generate per customer is absolutely phenomenal. The supermarkets have been doing this sort of stuff for ages, and have brought in people from the UK to beef up their programs - remember that Tesco in the UK is also a bank. I worked for one of the supermarket ones. Yeah, you wouldn't believe the amount of information they have.
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# ? Aug 10, 2014 09:50 |
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IronicBeetCriminal posted:I asked you about it a few pages ago too! I just assumed you'd been on the piss.
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# ? Aug 10, 2014 09:51 |
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Gough Suppressant posted:I just assumed you'd been on the piss. That would usually be fair, but I think it was like 9am.
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# ? Aug 10, 2014 09:53 |
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IronicBeetCriminal posted:That would usually be fair, but I think it was like 9am. I don't judge, merely observe.
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# ? Aug 10, 2014 09:57 |
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webmeister posted:They're already crunching huge amounts of data about you; whether it will be useful to political parties I don't know. You'd certainly be able to predict political leanings based on a very small sample size though! Are my sausages lefty or is it the coffee?
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# ? Aug 10, 2014 10:16 |
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webmeister posted:In my daytime career (as opposed to my shitposting career), I partly do work with one of Australia's biggest loyalty card programs, though not one of the supermarket ones. The amount of data that loyalty card programs generate per customer is absolutely phenomenal. The supermarkets have been doing this sort of stuff for ages, and have brought in people from the UK to beef up their programs - remember that Tesco in the UK is also a bank. The Greens ran a really solid campaign for the second senate seat in the ACT. Although much of their success was due to Simon Sheik's name recognition and ACT liberal voter distaste for Zed Seselja and how he rolled Humphries, a lot of it was due to the serious IT support the campaign had. As an example, door-knocking volunteers recorded the reception they got at each individual house from 1 to 5 which influenced whether they'd get a follow-up, and tried to tease out what issues they were most concerned about, which fed into what type of mailouts they'd receive later in the campaign. A lot of it was due to the Greens taking notes of Obama's ground game in 2012 which had a similar level of IT-enabled electioneering. It'd be fascinating to see whether likely political leaning could be teased out from shopping habits. Door-knocking is a really good tool but it's a limited resource and any way to be smarter about where it's employed would be really valuable. So say for example there was an incredibly strong link established such that someone buying a line of organic products is 90% likely to vote Green. Those people no longer get a visit from door-knockers, because their vote is pretty much locked in already. Or alternatively, people who buy "Atlas Scrubbed" body wash who have only a 1% likelihood to vote Green, who can now also be crossed off the list. One of the key things is that with enough feedback loops you can try a bunch of different ideas and get a good feel very quickly whether it's working or not. The libs (and to only a slightly lesser extent the ALP) are going to be at a disadvantage at this, at least for the next few years, because the student politics wallys that increasingly make up their youth wings are good at internal politics and not much else. So they're lacking some of the dynamism that can come from passionate volunteers that have a good sense of what tech can do and a willingness to try a bunch of different poo poo and see what sticks. Instead they're buying it from advertising agencies, who will get there eventually but are lagging because their expertise is mostly tied up in traditional media. Tirade fucked around with this message at 10:28 on Aug 10, 2014 |
# ? Aug 10, 2014 10:23 |
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ewe2 posted:Are my sausages lefty or is it the coffee? Coffee, the true tory wouldn't dare be caught making their own drink.
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# ? Aug 10, 2014 10:24 |
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I'm well aware that this is all also incredibly invasive and creepy. But it's happening already, maybe it's worth looking at seriously and eking out what benefits it may have for the good guys.
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# ? Aug 10, 2014 10:26 |
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Anyone in Brisbane work somewhere that's hiring? Just got hosed out of my job days before I become protected by unfair dismissal laws and I really need work
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# ? Aug 10, 2014 10:31 |
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quote:Treasurer Joe Hockey has been urged to reboot his budget and scrap the unpopular $7 GP co-payment, with former Liberal treasurer Peter Costello saying governments have to cut their losses. lol.
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# ? Aug 10, 2014 10:36 |
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Tirade posted:The Greens ran a really solid campaign for the second senate seat in the ACT. Although much of their success was due to Simon Sheik's name recognition and ACT liberal voter distaste for Zed Seselja and how he rolled Humphries, a lot of it was due to the serious IT support the campaign had. As an example, door-knocking volunteers recorded the reception they got at each individual house from 1 to 5 which influenced whether they'd get a follow-up, and tried to tease out what issues they were most concerned about, which fed into what type of mailouts they'd receive later in the campaign. A lot of it was due to the Greens taking notes of Obama's ground game in 2012 which had a similar level of IT-enabled electioneering. Incidentally, the SA Greens have just finished a door knocking campaign using the same 1 to 5 method and I can attest to it being a really useful way of gathering information while also increasing community visibility and support levels. I had quite a few people comment that it was good to see the Greens instead of the ALP keeping up the pressure on the government.
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# ? Aug 10, 2014 10:39 |
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ewe2 posted:Are my sausages lefty or is it the coffee? From memory it's on a scale of caviar to quinoa. Snags and coffee are middle ground, unless it's organic, free range or free trade.
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# ? Aug 10, 2014 10:59 |
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Anyone( edit: in a developed nation) who claims to be a leftist and eats quinoa should be shot
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# ? Aug 10, 2014 11:06 |
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Gough Suppressant posted:Anyone( edit: in a developed nation) who claims to be a leftist and eats quinoa should be shot Yeah the caviar was for the leftists.
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# ? Aug 10, 2014 11:12 |
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It's just espresso not latte.
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# ? Aug 10, 2014 11:19 |
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quote:Whitehouse Awarded Aboriginal Scholarship To Course That Never Ran
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# ? Aug 10, 2014 11:23 |
Gough Suppressant posted:Anyone( edit: in a developed nation) who claims to be a leftist and participates in the economy in any way should be shot
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# ? Aug 10, 2014 11:35 |
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Haters Objector posted:Anyone( edit: in a developed nation) who claims to be a leftist and participates in the economy in any way should be shot Yeah Gough, when are you going to drop the "YOU'RE ALL AS BAD AS THE RULING CLASS" gimmick? It's getting pretty tired.
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# ? Aug 10, 2014 11:40 |
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A good postSplode posted:Yeah Gough, when are you going to drop the "YOU'RE ALL AS BAD AS THE RULING CLASS" gimmick? It's getting pretty tired. The day I take posting advice from you is the day I donate to the IPA and vote Liberal.
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# ? Aug 10, 2014 12:08 |
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Gough Suppressant posted:Anyone( edit: in a developed nation) who claims to be a leftist and eats quinoa should be shot Only if it's not grown in Tasmania. Seriously. Buy Quinoa from Tassie because then you're not complicit in the poverty of South American communities who rely on it being cheaply available as a dietary staple.
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# ? Aug 10, 2014 12:31 |
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Tirade posted:"Atlas Scrubbed" body wash holy poo poo
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# ? Aug 10, 2014 12:38 |
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Tirade posted:It'd be fascinating to see whether likely political leaning could be teased out from shopping habits. Door-knocking is a really good tool but it's a limited resource and any way to be smarter about where it's employed would be really valuable. So say for example there was an incredibly strong link established such that someone buying a line of organic products is 90% likely to vote Green. Those people no longer get a visit from door-knockers, because their vote is pretty much locked in already. Or alternatively, people who buy "Atlas Scrubbed" body wash who have only a 1% likelihood to vote Green, who can now also be crossed off the list. Could it be done? Probably, but without any external validation you have no way of knowing whether it's correct or not. With one of our clients, we asked about 2,000 of their loyalty club members how much they agreed with a list of about 15 statements. From that, we created a model that covered off 9 distinct customer segments, each with different preferences and buying habits etc. We then matched this against their loyalty club data, and used that data to predict which segment each customer would fall into. Once our algorithm could do that, we applied it across their entire loyalty club database (several million members). From memory, we managed to categorise I think about 89% of the database which we were pretty happy with! So using something like that, you'd definitely be able to do it - it's just a matter of actually getting the data in the first place. I doubt Coles or Woolies would be all that keen on sharing their loyalty card data without getting something in return!!
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# ? Aug 10, 2014 13:20 |
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pretty sure using invasive data collection for your own ends is bad, and a better policy would be "We'll push for legislation to ban woolies and coles collecting all this data because it's bad for society to have huge corporations manipulating their customers into doing things they otherwise wouldn't!"
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# ? Aug 10, 2014 13:24 |
Splode posted:pretty sure using invasive data collection for your own ends is bad, and a better policy would be "We'll push for legislation to ban woolies and coles collecting all this data because it's bad for society to have huge corporations manipulating their customers into doing things they otherwise wouldn't!" Why do you hate fabulous FlyBuys bargains?
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# ? Aug 10, 2014 13:27 |
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Splode posted:pretty sure using invasive data collection for your own ends is bad, and a better policy would be "We'll push for legislation to ban woolies and coles collecting all this data because it's bad for society to have huge corporations manipulating their customers into doing things they otherwise wouldn't!" Then we'll have to abolish advertising. Which I am all in support of.
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# ? Aug 10, 2014 13:32 |
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Endman posted:Then we'll have to abolish advertising. This would just boost the PR industry and sponsored blogs/newspaper articles. So we'll have to ban the media too I guess!
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# ? Aug 10, 2014 13:35 |
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Tirade posted:The Greens ran a really solid campaign for the second senate seat in the ACT. Although much of their success was due to Simon Sheik's name recognition and ACT liberal voter distaste for Zed Seselja and how he rolled Humphries, a lot of it was due to the serious IT support the campaign had. As an example, door-knocking volunteers recorded the reception they got at each individual house from 1 to 5 which influenced whether they'd get a follow-up, and tried to tease out what issues they were most concerned about, which fed into what type of mailouts they'd receive later in the campaign. A lot of it was due to the Greens taking notes of Obama's ground game in 2012 which had a similar level of IT-enabled electioneering. Good poast. I believe (TOML, plz correct if I am wrong) the Greens also make use of Nation Builder (http://nationbuilder.com/), which was a big US Democrats staple.
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# ? Aug 10, 2014 13:36 |
Splode posted:This would just boost the PR industry and sponsored blogs/newspaper articles. So we'll have to ban the media too I guess! great
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# ? Aug 10, 2014 13:40 |
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Splode posted:pretty sure using invasive data collection for your own ends is bad, and a better policy would be "We'll push for legislation to ban woolies and coles collecting all this data because it's bad for society to have huge corporations manipulating their customers into doing things they otherwise wouldn't!" I don't disagree with you, but at this point you'd be locking the gate when the horse is halfway across the state.
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# ? Aug 10, 2014 13:44 |
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Splode posted:pretty sure using invasive data collection for your own ends is bad, and a better policy would be "We'll push for legislation to ban woolies and coles collecting all this data because it's bad for society to have huge corporations manipulating their customers into doing things they otherwise wouldn't!" Without going deep into their data collection policies, I always wondered how far supermarket data collection goes. I know that loyalty stuff gets taken, but I always wondered if there was anything stopping them from collecting every transaction. There's plenty of value in (pseudo-)anonymous transaction records. Knowing how people can be easily psychologically manipulated, its odd that the government maintains a pretty laissez-faire attitude towards data collection. If the government collected and used everything they could about a person in the way a retailer does, we'd be up in arms about it.
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# ? Aug 10, 2014 13:46 |
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Small Keating posted:Good poast. I believe (TOML, plz correct if I am wrong) the Greens also make use of Nation Builder (http://nationbuilder.com/), which was a big US Democrats staple. I think NationBuilder was used by Adam Bandt's 2013 campaign as something of a pilot program, to see whether it was worth it. I'm pretty sure it's now getting some use in the Victorian Greens campaign- for the state election this November.
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# ? Aug 10, 2014 13:48 |
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I'll bite; what's wrong with quinoa?
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# ? Aug 10, 2014 13:49 |
Serrath posted:I'll bite; what's wrong with quinoa? Rich westerners priced poor South Americans out of buying their staple food item
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# ? Aug 10, 2014 13:52 |
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Tokamak posted:Without going deep into their data collection policies, I always wondered how far supermarket data collection goes. I know that loyalty stuff gets taken, but I always wondered if there was anything stopping them from collecting every transaction. There's plenty of value in (pseudo-)anonymous transaction records. Knowing how people can be easily psychologically manipulated, its odd that the government maintains a pretty laissez-faire attitude towards data collection. If the government collected and used everything they could about a person in the way a retailer does, we'd be up in arms about it. Every single sale gets tracked, but not on an individual level. They can tell you how many bottles of Coke or kilos of onions or whatever get sold in a week (if you're interested Nielsen Retail and Aztek are the primary data houses for this), but not who's buying them or in conjunction with what. That's why the loyalty card exists - it's a number you swipe at the checkout that connects the dots between all your purchases. The data gets used for non-nefarious purposes as well, things like "oh hey people who buy Doritos are 37% more likely to buy at least one chocolate bar per shop, let's put some Cadbury blocks on special near the Doritos". Stuff like that feeds into store layouts as well as pricing etc - it can lead to better sales and sometimes a better outcome for customers as well. All that said, I don't have any loyalty cards
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# ? Aug 10, 2014 13:53 |
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Splode posted:pretty sure using invasive data collection for your own ends is bad, and a better policy would be "We'll push for legislation to ban woolies and coles collecting all this data because it's bad for society to have huge corporations manipulating their customers into doing things they otherwise wouldn't!" My PhD is in data mining and I absolutely agree with this statement, even though it'd mean I'd have to find a new job. The amount of poo poo that can be found out about you from what you eat, the TV shows you watch and your browsing history is hilariously terrifying.
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# ? Aug 10, 2014 14:00 |
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I know that it's an unstoppable force at this point, but it's a real shame such powerful data is used for the same ridiculously dumb short-sighted goals of capitalism. I imagine you could use it to get some great healthy eating programs in supermarkets and other stuff like that.
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# ? Aug 10, 2014 14:12 |
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# ? May 25, 2024 13:07 |
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Murodese posted:My PhD is in data mining and I absolutely agree with this statement, even though it'd mean I'd have to find a new job. The amount of poo poo that can be found out about you from what you eat, the TV shows you watch and your browsing history is hilariously terrifying. Is that based on a comp sci. undergrad, or something else? I could imagine an undergrad data mining degree being an interesting combination of compsci/science/math/economics and social science courses.
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# ? Aug 10, 2014 14:12 |