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cyberbug posted:This thing was a failure even with the ring. The N-Gage was such a colossal failure. I love it so much. Let's look at an ad. https://www.youtube.com/watch?v=SqumbLhqAWs Check out how desperate they are to not give you a good look at the thing until they give you a list of features. Then they finally show you a couple seconds of it playing some games and that's all you need to laugh it out of your mind.
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Dec 16, 2014 15:16
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http://www.sidetalkin.com/ Ancient meme about having to hold the ngage sideways to talk on it and use it as a phone. People using it looked like they were speaking into a robot taco
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Dec 16, 2014 16:16
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Mr. Flunchy posted:Here is an exhaustive run-down of that campaign:
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Dec 16, 2014 17:04
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Bip Roberts posted:It is probably useful for them to point out that darkly colored beer isn't more caloric, which a lot of people seem to think. They could have worded it something like “Naturally 125 Calories”.
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Dec 16, 2014 17:49
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Bip Roberts posted:It is probably useful for them to point out that darkly colored beer isn't more caloric, which a lot of people seem to think. Dirt has no calories.
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Dec 16, 2014 18:08
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Maggie Fletcher posted:Agreed. Dove Men+Care is a better example of man-friendly marketing. They still do the "holy crap look how manly your man-hide is, you've got to take care of that you beautiful beast you," but they don't call out women at all. I think even men who welcome man-marketed products know it's a bad idea to throw a middle finger at the ladies. Holy hell I can't stand the Man+Care copy. Dusty roads, football tackles, socket wrench, kilowatts per hour, bricks, fighting mongooses, Die Hard The Movie™. This shampoo is for you.
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Dec 16, 2014 18:53
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lord funk posted:Holy hell I can't stand the Man+Care copy. Stuff like this is always weird. I mean it so clearly comes from the soft, moisturized big boys at the ad agency talking to each other about how fighting mongooses and uh, dust, like on the road behind a truck maybe?, would really mobilize the 18-32 demo behind our lotion or whatever. It can't help but seem condescending.
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Dec 16, 2014 19:19
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https://www.youtube.com/watch?v=pQm1_ff5Pb0
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Dec 16, 2014 21:18
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Does this count? The Olympic logo from the 2012 Olympics in Britain? http://i.telegraph.co.uk/multimedia/archive/00637/news-graphics-2007-_637249a.gif Has it been posted yet?
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Dec 16, 2014 22:38
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Speaking of the Olympics: https://www.youtube.com/watch?v=yKJkfE1M9wA Reebok had an advertising campaign focused on Dan O'Brian and Dave Johnson, two American decathletes who were both training to compete in the '92 Barcelona Olympics. The ads played up their friendly rivalry, wondering who would bring home the gold and forever be known as "The World's Greatest Athlete". ...Except Dan never actually made it to Barcelona, having failed to qualify. But that's okay! Dave still made it, so it's not a complete wash! He could still bring home the gold! ...Except he ended up competing on a broken ankle and the best he could manage was bronze. Buy Reebok!
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Dec 16, 2014 23:37
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Manfrompoot posted:...Except he ended up competing on a broken ankle and the best he could manage was bronze. To be fair, getting Bronze with a broken ankle is pretty hardcore.
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Dec 16, 2014 23:42
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Back to twitter fuckups, energy firm British Gas decided to host an AMA on the same day it announced a 10% price hike in time for the start of winter. The British public laid down some sick burns in an effort to keep warm.quote:Ian Peters, managing director of British Gas Residential Energy, defended his decision to use social media to engage with customers and the wider decision to raise bills. "I would not describe this as a PR disaster. We have made a commitment to be open and transparent. These are tough decisions we have had to take in tough times and it would not be right of us to hide away and not explain ourselves." quote:.@BritishGas #AskBG What is the best temperature to thaw an elderly relative at and what seasoning would you use with one? quote:.@BritishGas Will you be sacrificing your social media team for fuel this winter? #AskBG
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Dec 17, 2014 00:00
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Nipponophile posted:When your entire ad campaign involves commercials of people (even if they're kids) saying that your product is gross and they hate it, then you have seriously hosed up somewhere. Marmite did it, and Marmite is amazing. 
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Dec 17, 2014 01:17
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The weird thing that so many of these hygiene commercials targeting men seem to miss is that the Old Spice ads, the ones that kicked this whole trend off and are unarguably the most successful, actually targeted women. The commercial literally begins with "Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he’s me.", the whole point was that by aiming the ad at women they would buy it for men which would in turn make more men use it. Pretty much every copycat ignores that and just lays the tryhard monkey cheese humor on extra thick to try and make up for it.
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Dec 17, 2014 02:23
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So here is my favorite fuckup of advertising this year and boy is it a doozy. Oglivy India ran a campaign for Kurl On mattresses and I guess the wanted to show how rejuvenating and bouncy the product was. So what better to depict than a cartoon Malala Yousafzai getting shot in the face (with blood) fall on the mattress then bounce back up ready to work? Article here with some additional information.
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Dec 17, 2014 05:05
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swamp waste posted:Stuff like this is always weird. I mean it so clearly comes from the soft, moisturized big boys at the ad agency talking to each other about how fighting mongooses and uh, dust, like on the road behind a truck maybe?, would really mobilize the 18-32 demo behind our lotion or whatever. It can't help but seem condescending. What about rebranding those weird exfoliating thingies as TOOLS for MEN to use?  I'm sure there is one here in the UK that looks like a tyre. EDIT Bahahah here it is. 
Rondette has a new favorite as of 06:47 on Dec 17, 2014 |
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Dec 17, 2014 06:43
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Rondette posted:What about rebranding those weird exfoliating thingies as TOOLS for MEN to use? Is "douche" a cognate in French?  I tend to be goal-oriented when I'm in the health and beauty section. "Get poo poo to clean yourself, Fai." Then they start throwing TOOLS FOR MEN at me via those drat talking advertisements and it only motivates me to shop faster and spend less time there. I don't need TOOLS, I just need some unscented shampoo and unoffensive soap for my hygiene needs. Axe/Lynx bodywash makes you smell like you just woke up on a couch the morning after a college party all day long, and plastic TOOLS and other stupid doodads are just more poo poo to clutter up my Is anyone really looking at that poo poo and thinking "drat, I've been waiting for someone to come out with a way to let me exfoliate my skin without looking like a FEMALE while I do it!"
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Dec 17, 2014 13:34
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Rondette posted:Bahahah here it is. Throw some blue LEDs on that and you could probably get gamers to actually look after their personal hygiene.
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Dec 17, 2014 13:41
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Barudak posted:So here is my favorite fuckup of advertising this year and boy is it a doozy. Oglivy India ran a campaign for Kurl On mattresses and I guess the wanted to show how rejuvenating and bouncy the product was. So what better to depict than a cartoon Malala Yousafzai getting shot in the face (with blood) fall on the mattress then bounce back up ready to work? Nothing says "buy a mattress" like a 14 year old being shot in the face. 
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Dec 17, 2014 13:54
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Mr. Flunchy posted:Nothing says "buy a mattress" like a 14 year old being shot in the face. Jesus loving christ.
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Dec 17, 2014 13:59
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That's not just a dumb move, that's a what in the holy gently caress move.
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Dec 17, 2014 14:36
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One of my all-time favorite marketing fails is that of Ayds Diet Candy. Ayds was marketed as an appetite suppressant in the 70's and early 80's and enjoyed strong sales and a pretty big market share. However, the early 80's is when the public became aware of the disease known as AIDS. The company refused to change their name, thinking it wouldn't make any difference. Their sales dropped more than 50%, and they didn't change their name until 1988. What did they change it to? Diet Ayds. They went completely out of business by 1990. Bonus: Here is a hilarious-in-retrospect commercial. "Why take diet pills when you can enjoy Ayds?" https://www.youtube.com/watch?v=WTitP5_yDUU
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Dec 17, 2014 14:50
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Yeah, holy poo poo!
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Dec 17, 2014 14:55
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Mr. Flunchy posted:Nothing says "buy a mattress" like a 14 year old being shot in the face.  "BUT IT WORKED DIDN'T IT YOU'RE STILL TALKING ABOUT THE AD I TOOK MARKETING 101 AND I KNOW THAT IS EFFECTIVE MARKETING  "
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Dec 17, 2014 15:15
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mind the walrus posted:
This but unironically.
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Dec 17, 2014 15:22
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mind the walrus posted:
I'd love to see the first marketing guy who had the Eureka realisation that if all publicity is good publicity, then the more people we horrify the better!
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Dec 17, 2014 15:22
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Murderion posted:Back to twitter fuckups, energy firm British Gas decided to host an AMA on the same day it announced a 10% price hike in time for the start of winter. The British public laid down some sick burns in an effort to keep warm. Speaking of dumb Twitter mistakes:   
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Dec 17, 2014 15:24
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I just went to Nando's. The Menu has "WELCOME TO THE FRIEND ZONE" written on the front in huge lettering, and inside it says "ARE YOU A NANDO'S VIRGIN?" I don't know whether this is terrible or amazing.
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Dec 17, 2014 15:29
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Mr. Flunchy posted:I'd love to see the first marketing guy who had the Eureka realisation that if all publicity is good publicity, then the more people we horrify the better! All the Snake Oil ads in the 19th Century for poo poo like, Mercury, Radon, and Bull semen mixed in a weathered amniotic sac as a cure-all for baby hiccups were the first ironic shitposts of the marketing world 
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Dec 17, 2014 15:35
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SurreptitiousMuffin posted:I just went to Nando's. The Menu has "WELCOME TO THE FRIEND ZONE" written on the front in huge lettering, and inside it says "ARE YOU A NANDO'S VIRGIN?" This is a Nando's commercial that aired on Australian TV (contains slight nudity): https://www.youtube.com/watch?v=lWcfQceBib4 Also earlier this year they "stole" a giant fibreglass mango from a country town in order to promote a new marinade.
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Dec 17, 2014 15:56
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Nando's seems like a legitimately insane company. I'm genuinely surprised we don't have something that matches it in the USA>
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Dec 17, 2014 16:01
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mind the walrus posted:Nando's seems like a legitimately insane company. I'm genuinely surprised we don't have something that matches it in the USA> I'm pretty sure it is in the states, or at least some of my American friends seemed familiar with the name. We also have it here in Canada too. It's almost weird because I never heard of it till last year, and now I'm seeing Nandos branded sauce in grocery stores and "TV" ads on the Canadian comedy central video player.
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Dec 17, 2014 16:39
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Oxyclean posted:I'm pretty sure it is in the states, or at least some of my American friends seemed familiar with the name. We also have it here in Canada too. It's almost weird because I never heard of it till last year, and now I'm seeing Nandos branded sauce in grocery stores and "TV" ads on the Canadian comedy central video player. I'm in America and have never seen a Nando's but I know what it is because they talk about it on British TV all the time.
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Dec 18, 2014 04:51
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AlmightyBob posted:I'm in America and have never seen a Nando's but I know what it is because they talk about it on British TV all the time. We have very few of them but they do exist.
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Dec 18, 2014 05:41
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mrkillboy posted:This is a Nando's commercial that aired on Australian TV (contains slight nudity): Yep and then two people put a drug lab in the Mango (I wish i was kidding) http://news.epicinter.net/makeshift-meth-mango-lab-found-inside-bowens-giant-3-storey-high-mango-following-theft/
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Dec 18, 2014 06:39
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I ate at Nando's when I was in London last year. I got a jug of sangria.
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Dec 18, 2014 07:23
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Nando's started in South Africa. This aired shortly after some pretty bad xenophobic attacks: https://www.youtube.com/watch?v=_R7vu9SuxaQ It was controversial, but went down better than you might think. Here's a more recent ad: Government officials tend to travel in convoys which don't follow road laws and are pretty aggressive. https://www.youtube.com/watch?v=dIl5p6gPWjg Weird ads for a chicken place for sure, but not necessarily that dumb. They're focused on brand instead of product. Here's a dumb ad: https://www.youtube.com/watch?v=FmLSzf96h-k
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Dec 18, 2014 07:52
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There is also this rather vulgar ad: https://www.youtube.com/watch?v=EFUugYc2oF4 Thing is, if that actually happened it would be a good reason to avoid the Peri-Peri chicken.
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Dec 18, 2014 11:55
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I still think that Honda Fitta was pretty great. "Fitta" basically means "pussy" in various Scandinavian languages. How they got as far as printing the brochures before realizing the problem boggles my mind. http://www.carscoops.com/2007/09/why-honda-didnt-call-fit-jazz-by-its.html
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Dec 18, 2014 22:13
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TZer0 posted:I still think that Honda Fitta was pretty great. My former roommate, from Norway, drives a Fit, and I'm half convinced he bought it because of the Fitta debacle. Coincidentally, fitta is one of the first Swedish words I learned. Has anyone seen the stupid Kmart commercial with pregnant ladies dancing sexily? https://www.youtube.com/watch?v=N94ES_HI-K8 Santa Baby is an awful enough song on its own, and I'm not quite sure why this commercial bugs me so much, because these cute suburban moms are killing it, but I'm completely squicked out. Also, in the bay area, we get a lot of weird commercials for places that don't exist out here. Like Sonic. I think the closest one is about an hour away. Or Dairy Queen. There might be one a few cities over, but it's not like a popular enough destination for them to be shown every commercial break. Or Dunkin Donuts, which infuriatingly, doesn't even exist in the entire bay area (yet), but they've been advertising here for years. And I can't tell you where there's a Kmart nearby, though I know Wal Marts are around here somewhere.
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Dec 19, 2014 08:07
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