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I still don't get what it means. This is worse than cow tools.
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Feb 2, 2015 08:34
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jidohanbaiki posted:Anyway, does anyone remember those anti smoking ads where the cigarette becomes flaccid, implying a connection between ED and smoking? My friend doesn't remember them. https://www.youtube.com/watch?v=fYu8crlRe9g
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Feb 2, 2015 08:52
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Phlegmish posted:I still don't get what it means. This is worse than cow tools.
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Feb 2, 2015 10:59
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Lumberjack Bonanza posted:Hey so uh, guess what you shouldn't do in your ad. Nationwide has now put out an official statement responding to the criticism of their ad. Somehow I knew, even before reading the statement, that it would contain the phrase "start a conversation". I just knew.
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Feb 2, 2015 20:36
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DaveWoo posted:Nationwide has now put out an official statement responding to the criticism of their ad. Here is the type of conversation that created the ad.
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Feb 2, 2015 20:50
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Lol I work at Nationwide. I've had no fewer than 5 people call in to complain and/or cancel their policies because of the commercial. Granted, those are folks that probably wouldn't have stuck around but still.
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Feb 2, 2015 20:53
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Feb 2, 2015 20:53
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Jastiger posted:Lol I work at Nationwide. My immediate, gut-reflex response to that commercial was "gently caress [whatever insurance company that just was]." Judging from the responses on Twitter, I'm sure millions of people felt similarly.
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Feb 2, 2015 22:44
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I checked the past few pages and didn't see anything about that "Macro Brew" ad that Budweiser put out. The entire thing boiled down to "We're not one of those SNOBBY CRAFT BREWS. We're BREWED HARD and don't taste like peaches." Uh. Okay. Translation: "Help, craft beer is killing our sales and we have no way to differentiate our lovely pisswater from similarly priced lovely pisswater." Thinking about it, I don't actually know anyone that drinks Bud Light or Budweiser. My generation skipped it, seems like.
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Feb 2, 2015 22:54
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UnoriginalMind posted:I checked the past few pages and didn't see anything about that "Macro Brew" ad that Budweiser put out. The entire thing boiled down to "We're not one of those SNOBBY CRAFT BREWS. We're BREWED HARD and don't taste like peaches." Uh. Okay. Yeah that ad sucked, but I'm sure it played well with the very real demographic that considers all craft beer to be something for fags and hipsters. The only other demo they can even cater to with Budweiser is broke people at bars who like Miller moderately less.
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Feb 2, 2015 23:01
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UnoriginalMind posted:I checked the past few pages and didn't see anything about that "Macro Brew" ad that Budweiser put out. The entire thing boiled down to "We're not one of those SNOBBY CRAFT BREWS. We're BREWED HARD and don't taste like peaches." Uh. Okay. Good call on that one. I like craft beers and enjoy trying different kinds. I don't like being told I"m a dickhead for not drinking Budweiser because its "cheap". So yeah, gently caress them. I have to consider the commercials with Kate Upton for that Game of War bad with money in advertising but I"m not sure if everyone else would agree. Their commercial makes it out to be this huge game the likes of DRAGON AGE INQUISITION with big ol titties and dragons and poo poo. Then you look at the game and its this little F2P thingie with 16 bit lookin graphics with "energy" cool downs. Bait and Switch much? Also, I am not sure if I brought it up here, but I'm going to go ahead and assume anyone driving a Chevy Colorado is a complete rear end in a top hat based on the commercials they were pitching. Oh poo poo look at this human being and his fuel efficient vehicle. Better get the HUGE TRUCK YEAHH BACK IN BLACK.
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Feb 2, 2015 23:36
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UnoriginalMind posted:I checked the past few pages and didn't see anything about that "Macro Brew" ad that Budweiser put out. The entire thing boiled down to "We're not one of those SNOBBY CRAFT BREWS. We're BREWED HARD and don't taste like peaches." Uh. Okay. They should've gone with "You know we're not a craft brewer because you don't choke on loving hops when you drink our beer"
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Feb 2, 2015 23:56
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GOTTA STAY FAI posted:They should've gone with "You know we're not a craft brewer because you don't choke on loving hops when you drink our beer" Instead, they featured hops somewhat prominently despite their beer having no hoppy taste to it at all.
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Feb 3, 2015 00:18
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Also they own like a billion microbrews so it's just corporations setting up a false choice per usual. I don't like those sissy InBev beers! Gimme my all-american InBev!
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Feb 3, 2015 00:27
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UnoriginalMind posted:I checked the past few pages and didn't see anything about that "Macro Brew" ad that Budweiser put out. The entire thing boiled down to "We're not one of those SNOBBY CRAFT BREWS. We're BREWED HARD and don't taste like peaches." Uh. Okay. It's even dumber, because craft beer isn't what's killing their sales. Cheap wine and liquor used to be horrible, but now they're decent, and that's what people are fleeing macros for. One of the posters over in the beer thread pointed out it's like a commercial for pickup trucks attacking Prius drivers. It was never your market anyway, attacking it doesn't make any sense. They're also buying up local craft brewers, like Elysian, which actually *does* make a peach pumpkin beer like they attack in that ad. The fact that they can *attack their own product* indicates the lack of competition between the two market segments. Lumberjack Bonanza posted:Yeah that ad sucked, but I'm sure it played well with the very real demographic that considers all craft beer to be something for fags and hipsters. Hrm, what about this ad they ran a few months back? 
Phanatic has a new favorite as of 01:27 on Feb 3, 2015 |
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Feb 3, 2015 00:32
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Holy poo poo lol
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Feb 3, 2015 01:23
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These Loss.jpg edits...
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Feb 3, 2015 01:27
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Phanatic posted:Hrm, what about this ad they ran a few months back? Just imagining one of my redneck friends doing this with a can of Bud Light, I can't stop laughing.
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Feb 3, 2015 01:40
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What's sad is that Busch actually owns several really good breweries now since I think they are a majority owner in Elysian and 10 Barrels now who are both legit beer brands who make good stuff.
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Feb 3, 2015 02:39
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Jastiger posted:Good call on that one. I like craft beers and enjoy trying different kinds. I don't like being told I"m a dickhead for not drinking Budweiser because its "cheap". So yeah, gently caress them. Haha, let me guess, you don't even own a pickup truck? 
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Feb 3, 2015 02:40
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Jastiger posted:Good call on that one. I like craft beers and enjoy trying different kinds. I don't like being told I"m a dickhead for not drinking Budweiser because its "cheap". So yeah, gently caress them. Well to be fair most of the people I've run into that enjoy craft beers are total dickheads anyway so they aren't wrong.
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Feb 3, 2015 02:43
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Haruharuharuko posted:These Loss.jpg edits... Every time I see four panels in a 2x2 square I always instantly think of Loss.jpg. The internet has broken my brain.
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Feb 3, 2015 02:45
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Tracula posted:Every time I see four panels in a 2x2 square I always instantly think of Loss.jpg. The internet has broken my brain. Goons have been making fun of loss for seven years. I think the rest of the internet has moved on now.
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Feb 3, 2015 02:59
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Len posted:Goons have been making fun of loss for seven years. I think the rest of the internet has moved on now. loss is still the biggest internet gently caress up i have ever seen, and will always remain humorous throughout my life
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Feb 3, 2015 03:12
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Barudak posted:Millennial brand shopping habits have a lot of companies making GBS threads their pants This is a month old, but I would like to know more about this. It's kind of amazing how quickly Groupon fizzled. For a shining moment they were the next big thing, but then they refused to sell to Google at around the same time most people realized that the 'deals' weren't all that amazing or they were getting inferior service compared to people paying full price.
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Feb 3, 2015 04:40
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Len posted:Goons have been making fun of loss for seven years. I think the rest of the internet has moved on now. Would you say they've moved past it, and healed?
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Feb 3, 2015 04:44
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Len posted:Well to be fair most of the people I've run into that enjoy craft beers are total dickheads anyway so they aren't wrong. In the hopes of bridging the gap, I like craft beers, but when a friend says "hey I got you this beer," and it's a Budweiser or Miller, I appreciate that my friend got me a beer and drink it happily. Supermechagodzilla would probably say: "Beer isn't fun. No one is taking your friends from you."
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Feb 3, 2015 04:50
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Jastiger posted:I have to consider the commercials with Kate Upton for that Game of War bad with money in advertising but I"m not sure if everyone else would agree. Their commercial makes it out to be this huge game the likes of DRAGON AGE INQUISITION with big ol titties and dragons and poo poo. A few ads for tablet games like this have turned up, at least around here in Australia. I see several of them, several times, in the rare occasions I watch TV, and I can never distinguish between them. Are there really that many free-to-play historic strategy games with ad campaigns that look like a segment from a Civilization opening cinematic? I think you've covered that market well enough, guys. I suppose it makes sense they would be the games that advertise on TV more often, though. 'Real gamers' (PC and console, I mean, I'm not trying to draw a line of quality) seem to be more online, the casual audience is more the TV-watching kind. EDIT: And they're probably on their tablets, playing those games, when your ad is playing! Even better. Cleretic has a new favorite as of 04:57 on Feb 3, 2015 |
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Feb 3, 2015 04:54
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The North Tower posted:In the hopes of bridging the gap, I like craft beers, but when a friend says "hey I got you this beer," and it's a Budweiser or Miller, I appreciate that my friend got me a beer and drink it happily. Supermechagodzilla would probably say: "Beer isn't fun. No one is taking your friends from you." Beer is actually really fun and SMG is a total nerd.
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Feb 3, 2015 04:57
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Beer is good, drink it. Free Beer is great! You are only allowed to complain about the temperature of a beer you are provided with.
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Feb 3, 2015 05:02
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Lumberjack Bonanza posted:Beer is actually really fun and SMG is a total nerd.
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Feb 3, 2015 05:11
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VendaGoat posted:Beer is good, drink it. I'll cheers with you anytime, VendaGoat.
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Feb 3, 2015 05:16
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Beachcomber posted:This is a month old, but I would like to know more about this. So you're in luck because Campbell has been like the poster child for this issue and they just launched a massive, massive overhaul of themselves because of this and their failures to staunch the bleeding. Basically, it boils down to something very simple; top brands for Millennial consumers in category after category are not the brands that have been dominant in those categories since 1950 onwards. Go to examples of panicking brands include the recently mentioned McDonalds and Budweiser who are desperate to right the ship. It's due to a lot of different factors. In the food space its been the incredibly strong push towards custom order, higher quality, and unique flavors. In slower moving industries like financial, insurance, and banking its been a really hard push towards mobile and online services and a move away from branches and brokers. In cars its been a decline in spending income combined with just flat out declining number of miles driven (23% less miles driven, in fact). You get the gist but basically about 3-ish years ago it started to sink for a lot of big brands that not only did Millennials not have an interest or recognition of them but that the company had no idea how to actually target them properly and that Millennials in many cases already had a new brand which catered to them that they aren't switching from. So back to Campbell Soup. Campbell soup has been since like 50s King poo poo of Soup Mountain. I mean fuckin Andy Warhol painted them for an art piece that helped launch him into the stratosphere. Well about 3-4 years ago Campbells absolutely abysmal sales among Millennials started to worry them so like any good company they sort of looked at the trend and just went "yeah we got this." Thus was born Campbell Go featuring duck faces and big glasses and multiethnic faces having wacky fun on a soup pouch with interesting flavors although made of the same junk quality garbage they always used. These single serving things cost $3 a pop and were promoted using pop-up fake-artisanal local soup stores. This of course, went over like a lead balloon. This brings us to last week where Campbell, after quarter after quarter after quarter of declining sales, has now announced a massive overhaul of its brand so complete that soup isn't even the forefront of the products they want to promote. Soup isn't even a unique division anymore! I mean sure, they've still got the incredibly gross idea to make soup in your Keurig machine they're kicking to shareholders but they're trying to promote their other, previously more obscure brands and shifted their fresher and better ingredient foods into their own division. tl;dr Millennials product desires did not align with previously established brands old brands did not realize this until Millennials were long gone at brands that came into existence to cater these desires.
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Feb 3, 2015 05:42
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Phanatic posted:It's even dumber, because craft beer isn't what's killing their sales. Cheap wine and liquor used to be horrible, but now they're decent, and that's what people are fleeing macros for. One of the posters over in the beer thread pointed out it's like a commercial for pickup trucks attacking Prius drivers. It was never your market anyway, attacking it doesn't make any sense. Actually that sounds like a solid marketing strategy. The demographics that buy pickup trucks think they are competing against hybrid cars. Same with cheap beer drinkers. If they think that craft beer is killing the industry, then attack ads will play well to them.
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Feb 3, 2015 05:47
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Barudak posted:So you're in luck because Campbell has been like the poster child for this issue and they just launched a massive, massive overhaul of themselves because of this and their failures to staunch the bleeding. This is fascinating talk more about things like this please. Are there any traditional brands that are doing well with Millennials? More importantly, tell us about more fuckups  Edit: A Bing link? Tiny Brontosaurus has a new favorite as of 05:52 on Feb 3, 2015 |
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Feb 3, 2015 05:47
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Stop helping Budweiser
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Feb 3, 2015 05:48
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Bud
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Feb 3, 2015 05:50
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Decrepus posted:Bud Only if it's the kind you can smoke/vape
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Feb 3, 2015 05:51
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VendaGoat posted:Only if it's the kind you can smoke/vape Wise
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Feb 3, 2015 06:14
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Er...
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Feb 3, 2015 06:33
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