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Tiny Brontosaurus posted:I think that's very common now, and marketers don't really seem to be willing to confront it. At least, they aren't advertising to millennials the way they market to the stereotypically impoverished, like, say, middle-aged people of color. There's still this assumption that young white people have disposable income. But even in the increasingly rare cases where they do, millennials aren't spending their money as freely. Millennials are much more likely to avoid credit cards and taking on debt. You used to be able to count on some easy money from a college kid who couldn't wait to rack up credit card bills, but now young people aren't really seeing any advantage over just sticking with their debit cards for everything. Millennials aren't special. They are just as dumb about advertisement as Boomers.
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Feb 5, 2015 20:50
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GOTTA STAY FAI posted:The Wall Street Journal says the median income for Millennials in the U.S. is $35,300. That's more than three times the income of a person a dollar below the poverty line established by USDHS. Sure, they're not rolling in cash, but it would be a mistake to assume that young people don't have any disposable income or willingness to use it. Well there's the pitfall of using isolated statistics for you. Did the WSJ tell you the average rent those 35thousandaires pay? The average student loan payment? Or even compare that inflation-adjusted income to what that age group made in previous generations? kazil posted:Millennials aren't special. They are just as dumb about advertisement as Boomers. I didn't say they were special, I said they were different. If you don't think there are generational differences in media literacy this isn't a conversation you're equipped to participate in.
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Feb 5, 2015 20:53
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GOTTA STAY FAI posted:The Wall Street Journal says the median income for Millennials in the U.S. is $35,300. That's more than three times the income of a person a dollar below the poverty line established by USDHS. Sure, they're not rolling in cash, but it would be a mistake to assume that young people don't have any disposable income or willingness to use it. The median income of Boomers in 1975 (around the same place as 2015 to Millenials) was $67,097 in 2014 dollars. The US poverty line is ridiculously low, and Millenials have about half the money that their parents did at the same age. And that's fully ignoring the factors brought up a post above mine. Tiny Brontosaurus, we have to stop meeting like this, you have too many correct opinions.
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Feb 5, 2015 20:54
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Captain Monkey posted:The median income of Boomers in 1975 (around the same place as 2015 to Millenials) was $67,097 in 2014 dollars. The US poverty line is ridiculously low, and Millenials have about half the money that their parents did at the same age. And that's fully ignoring the factors brought up a post above mine. 
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Feb 5, 2015 20:58
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Tiny Brontosaurus posted:I didn't say they were special, I said they were different. If you don't think there are generational differences in media literacy this isn't a conversation you're equipped to participate in. Tiny Brontosaurus posted:A lot of people are assuming that when this generation comes into money they'll react the same way the WWII generation did, buying up the american dream as fast as they can, but that was a generation that wasn't cynical about advertising, that remains very gullible and slow to recognize a scam even now. Millennials aren't special.
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Feb 5, 2015 21:04
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Tiny Brontosaurus posted:Well there's the pitfall of using isolated statistics for you. Did the WSJ tell you the average rent those 35thousandaires pay? The average student loan payment? Or even compare that inflation-adjusted income to what that age group made in previous generations? Sorry if I came across as a dick--I wasn't trying to be combative. I am well aware of how much things suck for Millennials' pocketbooks. They're in rough shape and it's tough on those of us in the media who rely on their spending to support our employers. I'm just bothered by the common perception that they're dirt poor and never have any disposable income.
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Feb 5, 2015 21:10
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kazil posted:Millennials aren't special. If you don't think there are generational differences in media literacy, a massive component of which is the ability to recognize and deconstruct advertising techniques, you aren't equipped to participate in this conversation. Sorry babyman, read a book and come back. GOTTA STAY FAI posted:Sorry if I came across as a dick--I wasn't trying to be combative. I am well aware of how much things suck for Millennials' pocketbooks. They're in rough shape and it's tough on those of us in the media who rely on their spending to support our employers. I'm just bothered by the common perception that they're dirt poor and never have any disposable income. I understand that, but I didn't say that they were dirt poor, and it doesn't have to be never to be an economy-changing reduction in spending.
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Feb 5, 2015 21:15
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Tiny Brontosaurus posted:Sorry babyman, read a book and come back. Don't do this. I agree with you and it's still a lovely way to argue.
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Feb 5, 2015 21:53
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walrusman posted:Don't do this. I agree with you and it's still a lovely way to argue.  I don't have to sea lion every heckler who rolls up in here.
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Feb 5, 2015 22:06
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walrusman posted:Don't do this. I agree with you and it's still a lovely way to argue. If someone counters your arguments with "nope sorry you're wrong", it's perfectly acceptable to tell them to gently caress off.
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Feb 5, 2015 22:17
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GOTTA STAY FAI posted:Sorry if I came across as a dick--I wasn't trying to be combative. I am well aware of how much things suck for Millennials' pocketbooks. They're in rough shape and it's tough on those of us in the media who rely on their spending to support our employers. I'm just bothered by the common perception that they're dirt poor and never have any disposable income. I can see why people jumped on you though. Having  THREE TIMES THE POVERTY LEVEL isn't the same as having disposable income, especially since as someone else pointed out, rents and student loan debt make up the majority of expenses for that demographic. I mean, I live in the Best City In the World (tm) with really affordable living and I still don't have money to throw down on a new car or something else-or rather I do, but it'd be irresponsible to do so (the same way Baby Boomers are irresponsible to do it, but historically did).Also its easier to do comparison shopping now, more than ever. You're less likely to get roped into the first quick deal if you have the ability to compare and more importantly compare QUICKLY to find the best rate. Also a lot of Millenials are wise to sales trends and how retail purchasing works so they're more easily able to take advantage of it.
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Feb 5, 2015 22:24
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Captain Monkey posted:The US poverty line is ridiculously low This poster speaks truth. I recently applied for SNAP (food stamps) and learned that if you make more than $1200 a month, you no longer qualify in this state. Yes, because I can totally support a household on $14,400 (before taxes) a year  guess I'll be finding out how comfy my Kia is to sleep in, soon
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Feb 5, 2015 22:34
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Tiny Brontosaurus posted:If you don't think there are generational differences in media literacy, a massive component of which is the ability to recognize and deconstruct advertising techniques, you aren't equipped to participate in this conversation. Sorry babyman, read a book and come back I concede. Millennials are just such special snowflakes that they are too smart to fall for scams and advertising. *posted from my iPhone at Starbucks to facebook and twitter*
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Feb 5, 2015 22:54
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Didn't you know that all millenials are required to pass a comprehensive course on "recognizing and deconstructing advertising techniques in the modern media landscape"?
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Feb 5, 2015 22:59
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kazil posted:I concede. Millennials are just such special snowflakes that they are too smart to fall for scams and advertising. when did 70 year olds learn how to use the internet
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Feb 5, 2015 23:00
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GOTTA STAY FAI posted:The Wall Street Journal says the median income for Millennials in the U.S. is $35,300. That's more than three times the income of a person a dollar below the poverty line established by USDHS. Sure, they're not rolling in cash, but it would be a mistake to assume that young people don't have any disposable income or willingness to use it.
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Feb 5, 2015 23:02
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Wandle Cax posted:Didn't you know that all millenials are required to pass a comprehensive course on "recognizing and deconstructing advertising techniques in the modern media landscape"?
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Feb 5, 2015 23:07
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Alouicious posted:when did 70 year olds learn how to use the internet 20 years ago.
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Feb 5, 2015 23:10
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Whatev posted:Haha, I am looking at that WSJ article right now and it defines a millenial as anyone under 35. And the data only includes heads of households. And their median net worth is still only $10,400. That's pretty fuckin bad, dawg. The rest of that is dumb but a millennial is anyone under 35. Generations are much bigger than people think they are.
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Feb 5, 2015 23:25
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kazil posted:I concede. Millennials are just such special snowflakes that they are too smart to fall for scams and advertising. massive respect to you for sticking to your guns when your all argument is basically leaning out of your car window and shouting "kids!!!" at 50mph
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Feb 5, 2015 23:30
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LOCUST FART HELL posted:massive respect to you for sticking to your guns when your all argument is basically leaning out of your car window and shouting "kids!!!" at 50mph Yes milennials are the first generation ever to be immune to the effects of advertising and truly blaze their own trail into the unknown and  
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Feb 5, 2015 23:42
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Ishamael posted:Yes milennials are the first generation ever to be immune to the effects of advertising and truly blaze their own trail into the unknown and Seriously, what do you get out of pretending that was what anyone was saying? If you're so desperate to join the conversation why don't you join it by responding to the actual content, instead of making something up? Do you just need something to be mad at? Do you think you'll get attention if you provoke people into re-explaining their points to you using smaller and smaller words while you pretend you still can't understand they aren't saying this made-up thing?
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Feb 5, 2015 23:48
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Tiny Brontosaurus posted:Seriously, what do you get out of pretending that was what anyone was saying? If you're so desperate to join the conversation why don't you join it by responding to the actual content, instead of making something up? Do you just need something to be mad at? Do you think you'll get attention if you provoke people into re-explaining their points to you using smaller and smaller words while you pretend you still can't understand they aren't saying this made-up thing? The Top 10 Things Millenials Say On Internet Forums - Number 7 Will Leave Your Jaw On The Floor!
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Feb 5, 2015 23:55
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Ishamael posted:Yes milennials are the first generation ever to be immune to the effects of advertising and truly blaze their own trail into the unknown and ugh fukkin sluts mirite bro
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Feb 5, 2015 23:57
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Ishamael posted:My dick stopped growing in toddlerhood so I have an insatiable desire for attention!
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Feb 5, 2015 23:57
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Oxyclean posted:I imagine this is going to go down as cars with smartphone/ipod/etc hook-ups get more common (and become the kind of car that gets handed down) ...both of which are saturated with advertising (Oxyclean, I'm not responding to something you specifically said...just speaking). I will feel as confident saying this in 50 years as I am saying it now: No westerner will ever, under any circumstances, escape constant advertising. People in prison see advertising every day. Shut-ins who don't even walk outside to get the mail see advertising every day. "Millennials don't respond to marketing" is totally false. They're saturated in marketing messages, and they do respond to them. What brands and models of electronics and clothing are most popular with them? Unless the answer is, "none," they've been successfully targeted and affected by marketing. I've worked in marketing for most of the last decade, and some of what we offer is targeted at pre-teens, teens, and young adults. Those campaigns have completely different messages and delivery mechanisms than the ones designed for everyone else, but that's why they're effective. Millenials really aren't that difficult to reach.
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Feb 6, 2015 00:00
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Lincoln posted:"Millennials don't respond to marketing" is totally false. Don't you think you'd be better at your job if you learned how to read?
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Feb 6, 2015 00:04
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I think the comparison to boomers in the '60s is somewhat justified, excepting the fact that boomers came of age during a time of great economic prosperity, before Reagan and co began to dismantle the New Deal. Whether or not Millennials will sell themselves out in a similar fashion in the coming years remains to be seen. On topic: I happened to catch the aforementioned Budweiser Super Bowl ad over the weekend, and my reaction was: "So, wait. Budweiser is the beer for people who don't think about their beer choices? In other words, only people who are willfully ignorant drink your product. Brilliant marketing message, guys."
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Feb 6, 2015 00:05
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Tiny Brontosaurus posted:GOOD THING NOBODY SAID THAT THEN You're a forums treasure, you rascal.
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Feb 6, 2015 00:07
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Ishamael posted:Yes milennials are the first generation ever to be immune to the effects of advertising and truly blaze their own trail into the unknown and kids!! *throws polaroids which flutter away in the wake of the car*
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Feb 6, 2015 00:08
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The actual argument: a lot of companies are still using a type of marketing that doesn't work as well on Millenials, since they have been inundated with it since they were small children. This has caused well known companies to start to put out embarrassingly ineffective ads and lose market share. The argument some people read: MILLENIALS ARE IMMUNE TO ALL MARKETING.
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Feb 6, 2015 00:09
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Devil Wears Wings posted:I think the comparison to boomers in the '60s is somewhat justified, excepting the fact that boomers came of age during a time of great economic prosperity, before Reagan and co began to dismantle the New Deal. Whether or not Millennials will sell themselves out in a similar fashion in the coming years remains to be seen. I wasn't talking about the boomers though, I was talking about the "Greatest Generation," their parents. The people who lived through the depression and were middle-aged when America had its boom in the 50s. Their starting point is a closer analogue to the recession-impacted millennials, and I was speculating about whether the future would follow the same trajectory for us as it did for them, until some goony-goons noticed people were trying to have an adult conversation and lumbered in here to put a stop to it. Captain Monkey posted:The actual argument: a lot of companies are still using a type of marketing that doesn't work as well on Millenials, since they have been inundated with it since they were small children. This has caused well known companies to start to put out embarrassingly ineffective ads and lose market share. Yeah and beyond marketing techniques failing, there's too little attention paid to the fact that many classic products are unappealing to young people, even disgusting. Just like canned meat goes from "comfort food" to "secret santa gag gift" as the generations pass, a lot of longtime popular foods are coasting on the taste consumers develop for them in childhood. If you don't grow up on Campbell's soup and Coca-Cola you're way more likely to think it's disgusting as an adult, and a splintering market means there's fewer kids getting indoctrinated in that way even before you consider factors like increased-health consciousness and those brands no longer being seen as things rich people buy. Tiny Brontosaurus has a new favorite as of 00:15 on Feb 6, 2015 |
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Feb 6, 2015 00:10
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There's this company HSTRY that tries to sell really basic web apps that make interactive timelines easily. Twitter is another place they offer help for, suggesting many ways to use the medium to teach. They market to secondary educators, museums, and lazy public historians. To "kick off" black history month, HSTRY thought it would be a great idea to "live tweet" the murder/lynching of Emmett Till, complete with brutal death photos, racial slurs, and from the perspective of Till's uncle... So there's a lot of borderline racist representations of the Till family in there. Because the uncle didn't leave a journal, they were just making up poo poo he may have said. HSTRY ignored pretty heavy backlash, largely from African Americans, before finally throwing up an apology on their website a few hours later. Oh yeah, and their material was largely plagiarized from older articles. Oops.
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Feb 6, 2015 00:14
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Tiny Brontosaurus posted:I wasn't talking about the boomers though, I was talking about the "Greatest Generation," their parents. The people who lived through the depression and were middle-aged when America had its boom in the 50s. Their starting point is a closer analogue to the recession-impacted millennials, and I was speculating about whether the future would follow the same trajectory for us as it did for them, until some goony-goons noticed people were trying to have an adult conversation and lumbered in here to put a stop to it. Yeah an adult conversation which involves insulting other posters penises, very adult discussion you are running here Tiny brontosaurus
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Feb 6, 2015 00:14
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Wandle Cax posted:Yeah an adult conversation which involves insulting other posters penises, very adult discussion you are running here Tiny brontosaurus Heaven forfend.
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Feb 6, 2015 00:16
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Tiny Brontosaurus posted:The rest of that is dumb but a millennial is anyone under 35. Generations are much bigger than people think they are. I doubt millennials are notably impervious to advertising, though. Apple. They just have different priorities and tastes than other gens and a lot definitive American products are on the down slope because of it. I actually don't see many strategies Budweiser could go with beyond cribbing from truck advertisements and pushing that Bud is for men and craft beers are for fags. Anyone into craft beers isn't going to be interested in Budweiser to begin with, so it's not a dangerous message for them. Bud sales have dramatically fallen over the last decade or so. There's not really a place for the poo poo anymore; if you want taste, there are countless better options than Bud's famous watery piss flavor, and if you want cheap, there are plenty of much cheaper beers with lower calorie counts. It's to be expected that they're gonna be desperately trying to define themselves among a marketplace that is moving past their classic items. The product itself is mediocre on every level, so they gotta come up with some psych bullshit to push it.
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Feb 6, 2015 00:17
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Whatev posted:I doubt millennials are notably impervious to advertising, though. Apple. I didn't say they were for gently caress's sake and this is the last time I'm going to repeat myself. I said they were more media literate than eighty-year olds. What is so goddamn hard to understand here.
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Feb 6, 2015 00:18
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Hey retards, stop ruining the thread with your lovely pedantic arguments. thanks!
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Feb 6, 2015 00:18
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Tiny Brontosaurus posted:I wasn't talking about the boomers though, I was talking about the "Greatest Generation," their parents. The people who lived through the depression and were middle-aged when America had its boom in the 50s. Their starting point is a closer analogue to the recession-impacted millennials, and I was speculating about whether the future would follow the same trajectory for us as it did for them, until some goony-goons noticed people were trying to have an adult conversation and lumbered in here to put a stop to it. I definitely get what you're saying. There are comparisons to be made to both generations. Millennials have the poor economic starting point of the Greatest Generation (albeit without an FDR in office to sort things out) and the anti-authoritarian and anti-consumerist attitudes of the young Boomers. It's an odd and in many ways unfortunate situation, and I really don't think it's going to end up well for us. E: It's funny that you bring up Apple because that company has actually figured out how to market to us by tapping into our anti-authoritarianism. Apple makes products for super special creative snowflakes like you, not mass market garbage like the other guy. Never mind those Foxconn workers jumping to their deaths in the background. Devil Wears Wings has a new favorite as of 00:27 on Feb 6, 2015 |
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Feb 6, 2015 00:24
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Settle down, Tiny -- you're very upset and you probably need to take a breather. I didn't type a yo mamma joke. It's pretty clear I was responding to a common sentiment in marketing circles: that the younger generation is somehow unreachable. Hey look, I even said I wasn't responding to someone specifically, just speaking. Anyway, advertising is ubiquitous and largely passive. We've had a lot of success simply plastering our logo where it'll be seen on mobile devices. Oftentimes no message, just the brand. And whatever "named" generation comes after the Millenials will probably respond to a completely different delivery system. Or message. Or both. Who knows? Regardless, we'll be ready for them. There's too much money involved for us to not know what's going to work before we really need to know. The ones that figure it out first never share.
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Feb 6, 2015 00:24
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