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Lincoln posted:Settle down, Tiny -- you're very upset and you probably need to take a breather. Yeah but like, the one thing the improved metrics of modern media have taught us is that advertising is much less effective than everybody pretends it is. (Which is NOT the same thing as saying it isn't effective at all, illiterates). And don't try to be all "oh I work in the industry, proprietary info dohoho our secret numbers say that's not true" because it's a matter of extreme professional significance to me to know when the advertising bubble's going to pop, and it is a question of when, not if. Especially since all the advertising in the world isn't going to fix the fact that we've got a generation entering their prime buying power years who can't afford to purchase even half as much as their parents did.
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Feb 6, 2015 00:36
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So Coca-Cola had a twitter it ran where you would send it hateful messages add #makeithappy and it would make a "feel good image" out of the text. Sounds misguided but innocuous right? Welp, Gawker decided to test if it had any limits to what it would repost after seeing an image made out of the infamous 14 words and it turns out Cokes twitter will make pictures out of line by line tweets of Mein Kampf. It has, of course, since been pulled.
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Feb 6, 2015 00:46
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Tiny Brontosaurus posted:(Which is NOT the same thing as saying it isn't effective at all, illiterates). I get that you're riled up, but dude/dudette, insulting the very people you're trying to sway toward your way of thinking isn't a very good method of going about it.
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Feb 6, 2015 00:47
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The trick to advertising to "millenials" is to get them to do their own advertising. If you have a distinctive or notable product, awareness can spread like wildfire through social media etc. The key is making the product worth talking about, giving it a hook, and starting the fire, so to speak, on the internet. Rather than bombarding the audience through traditional means, this way they will not feel like they are being sold to, but actually part of a trend they will want to buy into.
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Feb 6, 2015 00:48
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I'm curious what company Lincoln work for. Can you divulge that? Also Tiny Brontosaurus, its wrong to say Millenials are immune to advertising. I don't kmow why you would say that.
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Feb 6, 2015 00:53
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Jastiger posted:Also Tiny Brontosaurus, its wrong to say Millenials are immune to advertising. I don't kmow why you would say that. 2/10 poor technique too obvious.
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Feb 6, 2015 00:57
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GOTTA STAY FAI posted:I get that you're riled up, but dude/dudette, insulting the very people you're trying to sway toward your way of thinking isn't a very good method of going about it. I'm not trying to "sway" anybody, I was having a nice interesting conversation with intelligent people making good points, and then the moron brigade showed up. I am not interested in revising my posts to entice the moron brigade into staying. Wandle Cax posted:The trick to advertising to "millenials" is to get them to do their own advertising. If you have a distinctive or notable product, awareness can spread like wildfire through social media etc. The key is making the product worth talking about, giving it a hook, and starting the fire, so to speak, on the internet. Rather than bombarding the audience through traditional means, this way they will not feel like they are being sold to, but actually part of a trend they will want to buy into.  media literacy mean they're really sensitive to artificial attempts at virality, and there's still the problem that our economy depends on people buying a lot of products that never really have much of a shot of being fun to "engage with the brand," like insurance and dryer sheets and printer ink. Right now it's fine because we've still got the boomers to pick up the slack there, but I honestly don't know what the advertising landscape is going to look like when today's 25-year-olds are 55.
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Feb 6, 2015 00:59
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Wandle Cax posted:The trick to advertising to "millenials" is to get them to do their own advertising. If you have a distinctive or notable product, awareness can spread like wildfire through social media etc. The key is making the product worth talking about, giving it a hook, and starting the fire, so to speak, on the internet. Rather than bombarding the audience through traditional means, this way they will not feel like they are being sold to, but actually part of a trend they will want to buy into. This is definitely true to a certain extent. Just look at the prevalence of Shoedazzle/Fabletics/etc. services that plaster themselves all over social media promising hip new fashions for a bargain price when all they're doing is using the old Columbia House business model to bilk people out of their cash when they inevitably forget to check their subscriptions at the first of the month.
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Feb 6, 2015 01:01
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Wandle Cax posted:The trick to advertising to "millenials" is to get them to do their own advertising. If you have a distinctive or notable product, awareness can spread like wildfire through social media etc. The key is making the product worth talking about, giving it a hook, and starting the fire, so to speak, on the internet. Rather than bombarding the audience through traditional means, this way they will not feel like they are being sold to, but actually part of a trend they will want to buy into. Not exactly feasible for, say, Bariatric Surgery or $10,000+ Koi Fish* or Retirement Planning. What is and isn't a socially relatable or transferable message is often difficult to discern and hard to motivate. Obviously, companies absolutely should design products that speak to their customer needs but in many cases everyone is doing that. Also I really feel like its important to stress Millennial is a garbage term used in advertising exclusively when talking to people who ask questions like "but if we target based on people who have already bought our product everyone we'll reach won't buy one since they already have it!" *There is actually a rather, to me at least, absurd amount of competition in this space.
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Feb 6, 2015 01:03
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Wandle Cax posted:The trick to advertising to "millenials" is to get them to do their own advertising. If you have a distinctive or notable product, awareness can spread like wildfire through social media etc. The key is making the product worth talking about, giving it a hook, and starting the fire, so to speak, on the internet. Rather than bombarding the audience through traditional means, this way they will not feel like they are being sold to, but actually part of a trend they will want to buy into. The finest minds money can buy are hard at work this very minute to figure out how to foster sincere social media discussions about products without the participants feeling pandered to/tricked/forced/etc. It's a goddamn goldmine, but some are having luck cracking the code. At least they've made some progress since "I really want a Sony PSP™ for Christmas!"
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Feb 6, 2015 01:11
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I love the fits and starts to getting through to people with social media though, I hope it lasts forever. Like the memory of Pearl Harbor.
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Feb 6, 2015 01:20
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If I was a marketer, I'd just target moms. In light of the whole measles thing, they seem easy enough to cozy up to in the same way it's easy to motivate douchebags with trucks.
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Feb 6, 2015 01:32
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jidohanbaiki posted:If I was a marketer, I'd just target moms. In light of the whole measles thing, they seem easy enough to cozy up to in the same way it's easy to motivate douchebags with trucks. They do, that's literally the most lucrative demo for a whole swath of products, real talk. And not just stereotypical susie homemaker poo poo either.
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Feb 6, 2015 01:35
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Barudak posted:So Coca-Cola had a twitter it ran where you would send it hateful messages add #makeithappy and it would make a "feel good image" out of the text. Sounds misguided but innocuous right? Welp, Gawker decided to test if it had any limits to what it would repost after seeing an image made out of the infamous 14 words and it turns out Cokes twitter will make pictures out of line by line tweets of Mein Kampf. It has, of course, since been pulled. I completely missed this. The amount of disconnect Coke's marketing has to have in order not to anticipate this sort of misuse is impressive. More than one person in this thread has said "I'm in marketing" - could you all suggest why this level of disconnect occurs, especially in gigantic businesses that stand to lose a ton of money? Is it really some clueless higher-up forcing their idea and drat the consequences? Coke thought they could solve internet trolling with a bot. 
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Feb 6, 2015 01:39
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SUPERMAN'S GAL PAL posted:I completely missed this. The amount of disconnect Coke's marketing has to have in order not to anticipate this sort of misuse is impressive. More than one person in this thread has said "I'm in marketing" - could you all suggest why this level of disconnect occurs, especially in gigantic businesses that stand to lose a ton of money? Is it really some clueless higher-up forcing their idea and drat the consequences? Could be one of two things: 1. Somebody who doesn't quite "get" internet culture just shouting BRAND INTERACTION! VIRAL! HASHTAG! until they get their way 2. Them knowing full well that it'll go badly, and relying on the trainwreck appeal to reach us too-cool kids. Bet you couldn't tell me what Coke's last ad campaign before this one was
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Feb 6, 2015 01:53
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My guess is they asked the coder "hey do you think this will work" and the coder said "yeah totally guys okay I'm going to gently caress off for lunch", and they were stupid enough to believe him. He's probably fired.
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Feb 6, 2015 01:59
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Tiny Brontosaurus posted:They do, that's literally the most lucrative demo for a whole swath of products, real talk. And not just stereotypical susie homemaker poo poo either. Yeah, without getting into details that could get me in trouble, "moms" is a super popular segment to add to just about any campaign's targeting string.
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Feb 6, 2015 02:00
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Interestingly, douchebags with trucks is actually not all that lucrative a demo, but it's one purse-string holders want to link themselves to anyway, because it's personally important to them to have a "manly" brand. There's a whole ton of media that has more female consumers than male, or is growing in that direction, yet is still marketed solely in big-swingin' dick style because we don't make GIRL shows, we're BOYS.
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Feb 6, 2015 02:05
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GOTTA STAY FAI posted:The Wall Street Journal says the median income for Millennials in the U.S. is $35,300. That's more than three times the income of a person a dollar below the poverty line established by USDHS. Sure, they're not rolling in cash, but it would be a mistake to assume that young people don't have any disposable income or willingness to use it. I would never go by anything the Wall Street Journal says. Ever. This is an image from an article about how tax increases will affect  everyone. Look how sad and downtrodden they all are 
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Feb 6, 2015 02:29
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Alouicious posted:ugh fukkin joshtothemaxx posted:There's this company HSTRY that tries to sell really basic web apps that make interactive timelines easily. Twitter is another place they offer help for, suggesting many ways to use the medium to teach. They market to secondary educators, museums, and lazy public historians. That is really bad and their twitter is funny right now. Seriously though, a live tweet of Emmett Till, what the hell?
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Feb 6, 2015 02:43
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You Are A Elf posted:Look how sad and downtrodden they all are Nigga I legit envy you if you don't make that face when you realize how much you're paying in taxes every year
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Feb 6, 2015 02:51
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Goons argue over the stupidest poo poo.
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Feb 6, 2015 03:00
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You Are A Elf posted:I would never go by anything the Wall Street Journal says. Ever. This is an image from an article about how tax increases will affect
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Feb 6, 2015 03:21
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There are a whole lot of dorks who are super eager to let people know "millennials aren't as smart as you think they are!!" In the United States, at least, Millennials are the most highly educated generation ever. http://www.bloomberg.com/news/articles/2014-10-08/millennials-become-most-educated-u-s-age-group-due-to-recession quote:Some 34 percent of 25 to 29 year-olds held a bachelor’s degree, master’s degree, professional degree or doctoral degree last year, a higher share than in any year in data going back to 1968, according to Matthew Chingos, a senior fellow at Brookings. The share will probably increase as millennials, usually described as those born after 1980, mature. And taking into account that among first world countries, our education system is one of the worst I can only assume that our generation world-wide is even more well-educated. I'm pretty sure that critical thinking is an important part of education and you need to be able to think critically to understand the effect media has on you. So I'm gonna make an off the wall assumption that Millennials are more keen to the tricks advertisers use, even if it doesn't change their consumption habits. Rexicon1 has a new favorite as of 03:31 on Feb 6, 2015 |
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Feb 6, 2015 03:28
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Rexicon1 posted:There are a whole lot of dorks who are super eager to let people know "millennials aren't as smart as you think they are!!" As a resident of PYF i am required to inform you that you're wrong and have a small penis
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Feb 6, 2015 03:36
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darkhand posted:As a resident of PYF i am required to inform you that you're wrong and have a small penis What kind of person characterizes themself as "a resident of PYF" I bet a millennial would, that's who.
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Feb 6, 2015 03:40
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Rexicon1 posted:What kind of person characterizes themself as "a resident of PYF" SO you're not denying the small penis allegation?
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Feb 6, 2015 03:41
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VendaGoat posted:SO you're not denying the small penis allegation? Some of us are pretty proud of that fact, actually.
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Feb 6, 2015 03:44
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Picnic Princess posted:Some of us are pretty proud of that fact, actually. I do not keep a spreadsheet on posters, but are you not a woman? If you are, I can understand the pride.
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Feb 6, 2015 03:46
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VendaGoat posted:SO you're not denying the small penis allegation? objection, that's a leading question to my client, the small-penis haver.
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Feb 6, 2015 03:56
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All joking aside, my penis could collapse a small building with its outrageous mass.
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Feb 6, 2015 03:57
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lawyer with himself for a client has the tiniest penis.
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Feb 6, 2015 03:59
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He don't need no ad to tell him how to be a man. Him and his small penis run on Bud Weiser delivered in a Chevy Colorado chased by some Taco Bell steak before he washes his hands Dove Men's Dad Style.
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Feb 6, 2015 04:19
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a lawyer who client he own penis, a shameful lawyer
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Feb 6, 2015 04:27
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Doritos Taco Bell tacos is unappealing to me, but I don't doubt it was successful with the target demographic. Was it? What other mashups would work well?
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Feb 6, 2015 04:31
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jidohanbaiki posted:Doritos Taco Bell tacos is unappealing to me, but I don't doubt it was successful with the target demographic. Was it? What other mashups would work well? It did insanely well for them. I had to sit through a nearly 30 minute meeting about it. It was almost but not quite as bad as the meeting where a middle-aged white man in a suit had to hype me on Hub network and their upcoming show "She-Zow"
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Feb 6, 2015 04:33
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I hear the Dorito taco did gangbusters among the "self-destructive bitter fucker" demographic.
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Feb 6, 2015 04:35
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Barudak posted:It did insanely well for them. I had to sit through a nearly 30 minute meeting about it. It was almost but not quite as bad as the meeting where a middle-aged white man in a suit had to hype me on Hub network and their upcoming show "She-Zow" They gotta knock it off with all of these new gender pronouns.
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Feb 6, 2015 04:47
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Rexicon1 posted:I hear the Dorito taco did gangbusters among the "self-destructive bitter fucker" demographic. Does Taco Bell have a second demographic?
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Feb 6, 2015 04:52
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Lumberjack Bonanza posted:Does Taco Bell have a second demographic? Giggly stoners? Rexicon1 posted:There are a whole lot of dorks who are super eager to let people know "millennials aren't as smart as you think they are!!" Interestingly while our primary and secondary ed are obviously awful, our higher ed is considered to be the best in the world. It's part of the reason why we get so many international students. Tiny Brontosaurus has a new favorite as of 05:03 on Feb 6, 2015 |
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Feb 6, 2015 04:59
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