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There are also "perpetual drunks" but at that point we're seeing quite a bit of overlap
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Feb 6, 2015 05:01
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Dude, "inebriates" are a HUGE demographic.
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Feb 6, 2015 05:03
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Lumberjack Bonanza posted:Does Taco Bell have a second demographic? The people living off Taco Bell are the 16-30 crowd who just eat fast food everyday and don't care, and Taco Bell is probably preferred because all the other places are closed. To them a Doritos taco is just the best of both worlds. I remember the day when some friends of mind quit eating Taco Bell after eating there literally 4 times in one day and suddenly realized that 4th meal did not mean your 4th fake Mexican meal of the day and they didn't want to walk up 5 years down the line obese, diabetic, and full of shame and disgust. Also, this millennial insanity thing went on way too long when it basically sums up to "people raised on the internet buy things differently" and the people making said campaigns just google tumblr and instagram and assume those are representative of the demographic.
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Feb 6, 2015 05:32
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Barudak posted:So Coca-Cola had a twitter it ran where you would send it hateful messages add #makeithappy and it would make a "feel good image" out of the text. Sounds misguided but innocuous right? Welp, Gawker decided to test if it had any limits to what it would repost after seeing an image made out of the infamous 14 words and it turns out Cokes twitter will make pictures out of line by line tweets of Mein Kampf. It has, of course, since been pulled. To be honest this says way more about the sleaziness of Gawker than it does about Coca-Cola's marketing.
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Feb 6, 2015 06:02
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You Are A Elf posted:I would never go by anything the Wall Street Journal says. Ever. This is an image from an article about how tax increases will affect  This must always be posted with that.
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Feb 6, 2015 06:08
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everyone
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Tiny Brontosaurus posted:Could be one of two things: I don't think Coke is smart enough for #2. Don't forget that SA and the like makes you very aware of what the internet is capable of and if you're some marketing exec who uses Facebook and Email you aren't going to be exposed to it at all. You can't create a viral campaign - it's a crapshoot whether it will actually go viral so the incessant screaming often leads to poorly thought out execution. Funnily enough, Coke's last interactive campaign was creating your own custom "Share a Coke With..." can. It took a couple of days before they started adding a word-filter but by then everybody had already expressed their desire to share a Coke with Hitler.
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Feb 6, 2015 06:21
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Rexicon1 posted:There are a whole lot of dorks who are super eager to let people know "millennials aren't as smart as you think they are!!" But the advertiser are getting smarter too! It's an arms race! makes u think 
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Feb 6, 2015 06:24
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PhazonLink posted:
What does it mean by Henry Offenses? Googles is telling me soccer, but that seems unlikely
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Feb 6, 2015 06:25
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The Glumslinger posted:What does it mean by Henry Offenses? Googles is telling me soccer, but that seems unlikely HENRY: High Earners, Not Rich Yet. 'cause you're still middle class until you live in a literal mansion and buy a new car every week.
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Feb 6, 2015 06:37
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You Are A Elf posted:I would never go by anything the Wall Street Journal says. Ever. This is an image from an article about how tax increases will affect It's like a republican Christmas Carol. "I'm sorry, Tiny Tim. We can only afford one Lexus this Christmas."
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Feb 6, 2015 10:28
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VendaGoat posted:I do not keep a spreadsheet on posters, but are you not a woman? I suppose in these post-Tumblr times, even calling myself a princess isn't evidence enough.
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Feb 6, 2015 10:48
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Whatev posted:Come to think of it, I actually did have lessons like that in middle and high school health classes. It was in the context of cigarettes and booze advertisements, but was easily transferable. Dunno how common that is. in what socialist hellhole do you live? I had similar classes, but a few high-school mergers later none of it was taught anymore because schools were supposed to focus only on the basics.
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Feb 6, 2015 10:51
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Radio Paranoia posted:I don't think Coke is smart enough for #2. Don't forget that SA and the like makes you very aware of what the internet is capable of and if you're some marketing exec who uses Facebook and Email you aren't going to be exposed to it at all. You can't create a viral campaign - it's a crapshoot whether it will actually go viral so the incessant screaming often leads to poorly thought out execution. Yeah, I'm sure the guys in charge of Coca Cola's marketing are all naive morons who don't understand the world half as well as some people who paid $10 to post on an internet forum. Truly we are the chosen people.
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Feb 6, 2015 11:06
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Lumberjack Bonanza posted:Does Taco Bell have a second demographic? It's hipper than most other fast food places so they have that crowd of young people. Although I find even that group overlaps with the bitter group. My girlfriends sister was on a rant about how terrible ramen is for you (which is true) and then in the same rant mentioned Taco Bell quesaritos as being delicious and she loves eating them. Fun fact: it takes 3 packs of Maruchan ramen to equal one quesarito.
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Feb 6, 2015 11:34
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Let me ask this to everyone, does anyone find the commercials where the subject in the commercial is "elite" effective? Think back to that Cadillac commercial (we work more than every other country!) the National Rental Car (You don't have to talk to humans, and I don't want to!) or the for profit colleges (YOU are elite, you don't need to work no desk job, come get our business degree!). Do those work on anyone? Does that make anyone want to buy that product? For me it just guarantees I'll never seek out those products because they are for assholes. What does the research say?
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Feb 6, 2015 13:32
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Jastiger posted:Let me ask this to everyone, does anyone find the commercials where the subject in the commercial is "elite" effective? One tactic some "elite" ads employ is prestige appeal, and it is very effective in certain demographics. As for the for-profit colleges, it depends on which one(s) you're referring to. There are thousands of them in the country, and they don't all share the same marketing strategies. Among the most (in)famous for-profit colleges is the University of Phoenix, which spends an immense amount of money on advertising annually. It's tough to say to what degree they're getting their money's worth, though, because factors like low job placement rates are affecting consumer opinion. On a personal note, it would kill me to know that a hefty percentage of my super-high tuition was being spent on putting annoying loving ads everywhere.
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Feb 6, 2015 15:25
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Just heard about Cinnabon Delights coffee??? At Taco Bell??? Who the gently caress wants coffe with crappy mexicanish food? I gotta start paying for Pandora. This poo poo just depresses me.
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Feb 6, 2015 19:58
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Taco Bell serves breakfast. People drink coffee with breakfast.
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Feb 6, 2015 20:07
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You guys are acting like you've never tried the Doritos Waffle Crunch Supreme
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Feb 6, 2015 20:08
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Jastiger posted:Let me ask this to everyone, does anyone find the commercials where the subject in the commercial is "elite" effective? The national rental car company one works for me mostly because I don't care about people turning their nose up at things and acting superior. It probably helps it is some what humorous the first time you see it especially if you like the actor.
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Feb 6, 2015 20:15
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Tiny Brontosaurus posted:You guys are acting like you've never tried the Doritos Waffle Crunch Supreme Put some loco sauce on that and that is my jam. (How well did those Ronald Mcdonald commercials from taco bell do?)
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Feb 6, 2015 20:24
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Jastiger posted:Let me ask this to everyone, does anyone find the commercials where the subject in the commercial is "elite" effective? The British Army recruitment slogan is 'Be the Best'. Then again, I also remembered hearing that when international tensions are high, they tweak the advertising to be about how good you need to be, whereas in relative peace it's about how good they can make you. Because Johnny Jingo isn't actually a very useful guy to be a soldier.
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Feb 6, 2015 20:27
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sassassin posted:Yeah, I'm sure the guys in charge of Coca Cola's marketing are all naive morons who don't understand the world half as well as some people who paid $10 to post on an internet forum. Dude, you have no idea...
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Feb 6, 2015 21:08
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Tiny Brontosaurus posted:You guys are acting like you've never tried the Doritos Waffle Crunch Supreme Maybe on the day I decide I'm sick of it all.
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Feb 6, 2015 21:58
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Jastiger posted:Let me ask this to everyone, does anyone find the commercials where the subject in the commercial is "elite" effective? While it works / doesn't work to varying degrees for me and mine in general, the one way to piss everyone I know off is to play the "if you don't like it, you're not among the elite" card. Hennessy ran an ad some years back that all but said "your palate isn't refined if you don't like the VO cognac we're shilling". Hennessy VO tastes like diluted battery acid to me (their VSOP tastes slightly more of something non-toxic, but still rear end), and I like cognac, so that one put me off the brand permanently.
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Feb 6, 2015 22:12
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Kugyou no Tenshi posted:While it works / doesn't work to varying degrees for me and mine in general, the one way to piss everyone I know off is to play the "if you don't like it, you're not among the elite" card. Hennessy ran an ad some years back that all but said "your palate isn't refined if you don't like the VO cognac we're shilling". Hennessy VO tastes like diluted battery acid to me (their VSOP tastes slightly more of something non-toxic, but still rear end), and I like cognac, so that one put me off the brand permanently. That seems to be more and more common, companies trying to objectively assert their mediocre brand is clearly superior and haters gonna hate. Rather then "Our new trucks passed the 5 star safety test with flying colors" now its "Buy our new trucks because you're a man and can buy what you want" One company that does weird commercials that works in Sonic, because the advertising well outside their restaurants radius and so if don't live near a Sonic and keep seeing Sonic commercials it becomes "holy gently caress I want to eat at Sonic at least once to see the deal"
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Feb 6, 2015 23:46
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https://www.youtube.com/watch?v=6E5vnmLMSnM At the end of the vid, the dude taking all the risks reveals that he has a donated heart. The campaign was to get people to decide whether they want to be an organ donor or not. "Are you already a donor?" This ad was pulled after complaints from train drivers who get heart attacks from people pulling stunts like the dude does at the beginning of the vid  The controversy was probably fully intentional. There was even a bit of hype regarding the fact famous director Dick Maas made the ad. The controversy certainly made the news and everyone talked about it. But effective? I can imagine someone going "nope, not gonna be a donor because my organs would extend the life of a guy like him, who clearly doesn't appreciate or deserve them". It was part of a campaign funded by the Dutch Ministry of Health.
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Feb 6, 2015 23:50
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Humor works on me. If a commercial can be funny and self depreciating, I'm a fan. Not of the product, but the commercial. GON' GET SOME COLD CUTS HELL YEAH. Still wouldn't buy GEICO, but I was entertained between the bits of my show I'm watching.
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Feb 6, 2015 23:51
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Stick Insect posted:https://www.youtube.com/watch?v=6E5vnmLMSnM You know what worked for me? I'd always wanted to be a donor and my friends and family knew that, but I'd never made it official because of the hassle to actually register. The hassle was probably a lot less than I imagined it to be, but it still became one of this things I never got around to actually do. Then they had this online campaign that crossed my facebook feed about how it took less than a minute now online, with your DigiD, so it took literally 20 seconds of clicking 2 links, logging in, clicking 2 more buttons and presto, I received my donor card in the mail a couple of days later. I shared the same link on my wall and a couple of friends commented how they finally did it as well.
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Feb 7, 2015 00:06
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When the first commercial for the new Chevy Colorado came out )the one with that terrible AC/DC song), I actually said to my wife, "Wow that is a nice looking truck, maybe I'll look into one when my current lease is up". Then this happened during the Super Bowl: https://www.youtube.com/watch?v=Ja18pGoch8M gently caress. You. Chevy. No, seriously, gently caress you. This marketing is ridiculous. Only REAL MEN drive trucks? I liked your truck, but now I'm not even gonna consider it.
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Feb 7, 2015 00:34
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Also, listening to free Spotify. Listening to the band We Came as Romans, it's heavier rock music with some screaming. The ad that comes up? "Hey 1D family, are you ready for One Direction... blah blah blah". Really? You can't try to target your audience better than that?
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Feb 7, 2015 01:34
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Tiny Lowtax posted:When the first commercial for the new Chevy Colorado came out )the one with that terrible AC/DC song), I actually said to my wife, "Wow that is a nice looking truck, maybe I'll look into one when my current lease is up". So you're not a real man then? Seriously, if you're actually letting that stupid little ad sway you away from buying a truck you were otherwise considering, you're buying into that very same bullshit that you're so offended by.
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Feb 7, 2015 01:53
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Tiny Lowtax posted:gently caress. You. Chevy. No, seriously, gently caress you. This marketing is ridiculous. Only REAL MEN drive trucks? I liked your truck, but now I'm not even gonna consider it. Their marketing department's hands are tied though - the truck itself is kinda lovely so you wouldn't have ended up buying it on its own merits anyway.
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Feb 7, 2015 01:58
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Wandle Cax posted:So you're not a real man then? poo poo, now he's gotta buy the truck or else he'll forever be a pussy homo bitch AND a hypocrite. I don't envy him one bit.
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Feb 7, 2015 02:07
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Tiny Lowtax posted:Also, listening to free Spotify. Listening to the band We Came as Romans, it's heavier rock music with some screaming. The ad that comes up? "Hey 1D family, are you ready for One Direction... blah blah blah". Really? You can't try to target your audience better than that? I loving hate Spotify's advertising. Even skype can see that I recently googled Panera Bread and is now giving me ads for Panera Bread but Spotify? lol nope. "Nothing but death metal? I bet you'd love a chance to hear Miley Cyrus's new album"
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Feb 7, 2015 02:15
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Wandle Cax posted:So you're not a real man then? I just don't want to support a company that uses advertising tactics like that. I'm sure the truck is a piece of poo poo anyways, it is a Chevy
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Feb 7, 2015 02:18
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You probably saved yourself a lot of trouble stopping at the advert because you know the saleperson at a dealership would be pushing the same agenda probably even more-so.
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Feb 7, 2015 02:44
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Tiny Lowtax posted:Also, listening to free Spotify. Listening to the band We Came as Romans, it's heavier rock music with some screaming. The ad that comes up? "Hey 1D family, are you ready for One Direction... blah blah blah". Really? You can't try to target your audience better than that? We Came as Romans have more or less the same target audience as One Direction. All snobbery aside, Spotify is amazing at playing the exact opposite of whatever you listen to. I listen to a lot of metal, but 90% of the ads I get are for pop songs. One of the only times I've ever heard something heavy in a Spotify ad was when somebody was listening to something pop (I want to say Beyonce) in the same room and suddenly loving Meshuggah started playing in between songs.
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Feb 7, 2015 03:01
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Has anyone actually encountered that at a dealership? A sales person using TOUGH GUY to sell a vehicle in a face to face setting? I'd like to see and hear about this, preferably with video, it sounds hilarious and belongs in this thread.
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Feb 7, 2015 03:04
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So for everyone curious why Spotify ad targeting sucks its because Spotify wont let it be good. No, seriously, when you negotiate a deal with them they wont let you have any data about who it ran against and don't allow retargeting so when you buy Spotify ads your limited to a hope and a prayer that it targets who your trying to reach. The reason you primarily only hear ads for pop and other general market stuff is because those are the only people comfortable with leaving Spotify in charge and having little data to back it up.
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Feb 7, 2015 04:49
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