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patient: it hertz doctor: how often? patient: once per second!
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Mar 17, 2015 20:32
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refleks posted:good job on asking all those people what "brand activation" is and then not explaining it I'm sure pagancow will explain it
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Mar 17, 2015 21:32
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As advocates of multi-channel marketing, we must get back to the basic values of understanding data (which is critical in the ideation process), insight, timeliness, relevance and creativity to ensure any activation activity is effective and memorable. It can be done. It's also essential to understand the importance of a seamless, joined-up approach to activation; rather than a series of disconnected, tactical executions. Either one agency needs to manage all elements of activation or agencies need to work collaboratively and stop protecting their ownership of the client for the benefit of the wider brand activity. The answer ultimately lies in the ambition of the brand combined with the insight, expertise and planning unearthed by agencies from a strategic, data and creative point of view. Only these components coupled with collaboration will deliver engaging activity that captures consumers' hearts and minds. Brand Activation rallies around activity that brings brands to life and encourages positive participation - physically or digitally. Regardless of how we deploy this activity, let's get the basics right. This will in turn deliver tangible and mutually beneficial value to clients, brands and customers alike.
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Mar 17, 2015 21:36
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i'm the marketing guy, pagancow "just" makes advertisements a brand activation in the simplest terms is getting people to engage with your brand with the desired effect. the effect might be positioning, i.e. you want them to think of your brand as classy and desirable (or a great value/safe/whatever), or it might be something like signing up for your newsletter/beta program, or maybe even trying your product like demoing your video game or test driving your car or listening to your headphones. so you set up a table/booth at sxsw or throw a party and get people to come activate (do something) with your brand/product and then reward them. it's the basic concept of community engagement, that is, do something/get something.
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Mar 17, 2015 21:37
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Mar 17, 2015 21:38
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doesn't "and their followers" cut a pretty wide swath across twitter? (also, idk wtf "fleek" is)
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Mar 17, 2015 21:39
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Subjunctive posted:(also, idk wtf "fleek" is) welcome to being an old
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Mar 17, 2015 21:41
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qirex posted:welcome to being an old hoverwife refers to all new music as dubstep since i taught her the term back in like 2011 or whenever skrillex won all those grammys
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Mar 17, 2015 21:43
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H.P. Hovercraft posted:hoverwife refers to all new music as dubstep since i taught her the term back in like 2011 or whenever skrillex won all those grammys That's pretty accurate, no new genes or movements have popped up since like '07
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Mar 17, 2015 21:52
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it's not dubstep it's electro
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Mar 17, 2015 21:52
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Jonny 290 posted:That's pretty accurate, no new genes or movements have popped up since like '07 https://en.wikipedia.org/wiki/Witch_house_%28music_genre%29
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Mar 17, 2015 21:53
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Beast of Bourbon posted:i'm the marketing guy, pagancow "just" makes advertisements so it is the marketing equivalent of a hit counter on a Web page going up by one?
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Mar 17, 2015 21:54
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Jonny 290 posted:That's pretty accurate, no new genes or movements have popped up since like '07 just got my 'trending subgenres' meatport email tropical house g-house minimal dnb future house hyper pop melbourne bounce future garage trap bass music
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Mar 17, 2015 21:55
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graph posted:just got my 'trending subgenres' meatport email synthwave 
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Mar 17, 2015 21:56
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Subjunctive posted:doesn't "and their followers" cut a pretty wide swath across twitter? roughly, stylish. often used as "on fleek" the way you might say someone's outfit/makeup was "on point".
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Mar 17, 2015 21:57
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graph posted:just got my 'trending subgenres' meatport email DolphinCop posted:synthwave for shame https://www.youtube.com/watch?v=I1Spjf_6FfM sissybounce should be the official yospos genre
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Mar 17, 2015 21:57
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g-house is raps over house its real tryhard bad
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Mar 17, 2015 21:58
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I'M THE LYRICAL JESSE JAMES
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Mar 17, 2015 21:59
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Nintendo Kid posted:roughly, stylish. that explains why I've never heard it 
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Mar 17, 2015 22:00
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Shifty Pony posted:so it is the marketing equivalent of a hit counter on a Web page going up by one? yep, pretty much but with more performance tracking (except in the case of like a party). most brand activations use special websites or campaign tracking to get accurate stats on that activation's success and ROI. like all those people standing around with iPads trying to get your info or scanning your badge with their NFC tracker thing are doing it as part of a brand activation and then will likely use that for marketing purposes later. this is called retargeting. if it's just a 6 foot table with people wearing company t-shirts throwing branded lanyards in to a crowd or handing out bottles of water with the company logo on that, that's just promotion and not really an activation.
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Mar 17, 2015 22:02
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Jonny 290 posted:I'M THE LYRICAL JESSE JAMES i'm the maniac braniac
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Mar 17, 2015 22:07
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Beast of Bourbon posted:that's just promotion and not really an activation. https://www.youtube.com/watch?v=qiukc1yfzCI (USER WAS PUT ON PROBATION FOR THIS POST)
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Mar 17, 2015 22:31
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Beast of Bourbon posted:engage with your brand 
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Mar 17, 2015 22:32
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so many words for 'techno'
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Mar 17, 2015 22:54
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graph posted:just got my 'trending subgenres' meatport email future garage is the best new genre name and is actually kinda good, esp the di.fm channel
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Mar 17, 2015 22:58
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I assume future garage is like all other garage, e.g. watered down D&B for the finest thai fusion cocktail lounge restaurants
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Mar 17, 2015 22:59
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the garage/2step fad had the highest concentration of dimes on the dance floor of just about any wave in the past 20 i still dig it tbh
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Mar 17, 2015 23:04
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i don't think grime is very new but i like the idea of a genre with its name
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Mar 17, 2015 23:06
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Jonny 290 posted:I'M THE LYRICAL JESSE JAMES you're more the lyrical coward robert ford
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Mar 17, 2015 23:17
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fritz posted:you're more the lyrical coward robert ford SAX TRILL
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Mar 17, 2015 23:18
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fritz posted:you're more the lyrical coward robert ford 
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Mar 17, 2015 23:19
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e:f,b
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Mar 17, 2015 23:43
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crusader_complex posted:so many words for 'techno'
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Mar 17, 2015 23:44
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wasn't salem's disasterous sxsw set in like 2007? witch house disqualified
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Mar 17, 2015 23:46
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fyi for anyone reading its pronounced 'garridge' not 'garage'
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Mar 17, 2015 23:46
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graph posted:fyi for anyone reading its pronounced 'garridge' not 'garage' dizzee rascal's whole career was already over by 2007, so that's definitely not post 2007 either. also garridge, 2step and grime are all the same thing i don't care what anyone says
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Mar 17, 2015 23:49
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http://rideleap.com/ there are no words
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Mar 17, 2015 23:50
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uncurable mlady posted:http://rideleap.com/ a $5 bus from the marina to soma with a concierge, seems like a great idea
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Mar 17, 2015 23:53
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uncurable mlady posted:http://rideleap.com/ somebody already tried this and failed at it, they even used the same route, marina > financial district
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Mar 17, 2015 23:53
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grime is so very different and worse
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Mar 17, 2015 23:53
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