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I can't believe their marketing campaign involved discussing a highly charged sociopolitical issue, with the intended purpose of [???]
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Mar 22, 2015 17:32
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They're based out of Seattle. The CEO was probably high. The initial press release about social change in coffee shops sure makes it sound that way.
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Mar 22, 2015 18:24
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Phlegmish posted:I can't believe their marketing campaign involved discussing a highly charged sociopolitical issue, with the intended purpose of [???] You know that one friend of yours that thinks it's really important to inject a Sociopolitical Issue Of The Moment into an otherwise enjoyable experience, because they think it'll ultimately be good for you? I suspect it's the same thing with the Starbucks cup idea. Sure, you might think you want just want a cup of overpriced coffee while taking advantage of the place's free WiFi, but the higher-ups think it'll be good for you to have a discussion on race.
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Mar 22, 2015 19:11
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MisterBibs posted:You know that one friend of yours that thinks it's really important to inject a Sociopolitical Issue Of The Moment into an otherwise enjoyable experience, because they think it'll ultimately be good for you? somethingawful.txt
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Mar 22, 2015 20:32
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They need to write the phone number of the CEO or whoever came up with that idiotic idea on every Starbucks cup so people who really want "a conversation about race" with their coffee can call him at any hour of the day to get their sweet race conversation. Hopefully at three AM every night for the rest of his life.
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Mar 23, 2015 12:27
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You guys are really mad about dumb marketing
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Mar 23, 2015 12:29
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Len posted:You guys are really mad about ___________. better reflects the Goon Experience
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Mar 23, 2015 12:32
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Thread:"Post about ______" Poster 1: "_____" Poster 2: "___________" Poster 3: "______" Len: "u guys mad about ______" Look at this guy, noticing things and posting about it. Thanks for posting, post champion.
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Mar 23, 2015 14:16
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Cage posted:Thread:"Post about ______" I do what I can. Just seems ridiculous how much people are bitching about that in here. Although it's less than the "shake a hand get McDonalds" fantasy stories that would never happen.
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Mar 23, 2015 14:35
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Len posted:I do what I can. Just seems ridiculous how much people are bitching about that in here. Although it's less than the "shake a hand get McDonalds" fantasy stories that would never happen. Yes, how dare people discuss dumb moves in marketing in the dumb moves in marketing thread.
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Mar 23, 2015 14:54
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Besesoth posted:Yes, how dare people discuss dumb moves in marketing in the dumb moves in marketing thread. There's a difference between discussing dumb moves and wanting a CEO to get harassed by phone every night.
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Mar 23, 2015 15:05
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This is sort of a late contribution to the thread, but I worked at Starbucks in 2006 and if someone said they wanted a "large coffee," we were asked by management to "repeat" "venti coffee" knowing full well what they meant. We were also not allowed to shorten "frappuccino" to "frapp" at any time. So if someone ordered a "large mocha frapp," we'd be like "venti mocha frappuccino, got it." Customers who were like, "No, I said LARGE, not VENTI" were the ones who were being dicks, not us. 
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Mar 23, 2015 16:33
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Len posted:people are bitching 
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Mar 23, 2015 16:56
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Len posted:There's a difference between discussing dumb moves and wanting a CEO to get harassed by phone every night. Won't someone think of the (hypothetical) CEO's! https://www.youtube.com/watch?v=Qh2sWSVRrmo
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Mar 23, 2015 16:59
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Len posted:There's a difference between discussing dumb moves and wanting a CEO to get harassed by phone every night.
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Mar 23, 2015 17:33
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So H&M invented a bunch of fake metal bands to put on t-shirts, which isn't surprising in and of itself given the number of fake universities and generic [place][noun][number] logos all over the place on clothes right now. Things took a turn for the odd, however, when the bands suddenly became real. This included two of the bands claiming neo-nazi ties, and faked recordings of such classics as "“Vaginal’s Juice Dripping into Cadaverous”. It turns out to have been an elaborate troll by an actual metal artist (and actual troll) making a point about H&M's stupid-rear end commercialisation of metal subculture. Also I just found out what H&M stands for. Huh.
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Mar 24, 2015 17:16
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Murderion posted:So H&M invented a bunch of fake metal bands to put on t-shirts, which isn't surprising in and of itself given the number of fake universities and generic [place][noun][number] logos all over the place on clothes right now. Things took a turn for the odd, however, when the bands suddenly became real. This included two of the bands claiming neo-nazi ties, and faked recordings of such classics as "“Vaginal’s Juice Dripping into Cadaverous”. Noooo you don't understand my sub-culture it's not about commercialisation  *leaks own name to a select few metal journalists and bloggers* *watches traffic on both of my bands websites increase* *sells some overpriced lovely tshirts and hoodies*
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Mar 24, 2015 18:04
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YeahTubaMike posted:This is sort of a late contribution to the thread, but I worked at Starbucks in 2006 and if someone said they wanted a "large coffee," we were asked by management to "repeat" "venti coffee" knowing full well what they meant. We were also not allowed to shorten "frappuccino" to "frapp" at any time. So if someone ordered a "large mocha frapp," we'd be like "venti mocha frappuccino, got it." Customers who were like, "No, I said LARGE, not VENTI" were the ones who were being dicks, not us. No, the dicks in that equation were your management staff, who should probably be taken behind the chemical shed and shot for forcing that kind of poo poo on their employees.
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Mar 24, 2015 19:06
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duckmaster posted:Noooo you don't understand my sub-culture it's not about commercialisation Wow it's almost like he had this entire thing planned out.
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Mar 24, 2015 19:20
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The_White_Crane posted:No, the dicks in that equation were your management staff, who should probably be taken behind the chemical shed and shot for forcing that kind of poo poo on their employees. Management telling employees to use the correct corporate terms for their items when repeating orders to ensure that the right sizes are actually used? What monsters! Seriously, how the gently caress is it so hard for people to swallow their pride and say 'venti' when you're at Starbucks? They have the sizes written up on their menu, so it's not like it's actually confusing for anyone who can read and has a passing familiarity with fast-food menus (which, you're lying if you don't). The one on the left is small, the one in the middle is medium, the one on the right is large. It's not that hard. I'm not some huge Starbucks fan, either, I just don't get the point of going "I refuse to use their terms no matter what  " as if you're making some big statement against Big Coffee instead of just being a pedantic jackass for no reason. Starbucks has been around for-freaking-ever with their weird sizes, the world has had years to get used to them, they're not going away anytime soon. What is the point of bitching about 'tall/grande/venti' in the year 2015?
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Mar 24, 2015 19:48
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Parasol Prophet posted:Management telling employees to use the correct corporate terms for their items when repeating orders to ensure that the right sizes are actually used? What monsters!
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Mar 24, 2015 19:50
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Parasol Prophet posted:Management telling employees to use the correct corporate terms for their items when repeating orders to ensure that the right sizes are actually used? What monsters! Maybe rather than forcing people to use their weird sizes, they should just use normal sizes that everybody understands.
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Mar 24, 2015 19:53
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Cage posted:Because there is a thread. Why is that so hard to understand? You're right.  It just seems like a silly thing to complain about; besides, I'm not sure that it really qualifies as a Dumb Move in Marketing considering that Starbucks clearly hasn't suffered in their sales from it at all. It's not like they used small-medium-large for ten years, made a big push to change the size names, and then suffered so much backlash that they stopped the campaign in shame a week later. Then it would be super dumb. But at this point, it's just one of their 'things'. Like Frappucinos and bad music at the counter (unless they stopped that). Edit: Robhol posted:Maybe rather than forcing people to use their weird sizes, they should just use normal sizes that everybody understands. If you still can't understand which size correlates to small/medium/large when it's listed right there in front of you, that doesn't really sound like a problem with Starbucks. If you're just obsessive about what name the cup your drink comes in is called in such a way that you refuse to accept anything besides small/medium/large, that also doesn't sound like Starbucks's problem. Parasol Prophet has a new favorite as of 19:59 on Mar 24, 2015 |
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Mar 24, 2015 19:57
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Robhol posted:Maybe rather than forcing people to use their weird sizes, they should just use normal sizes that everybody understands. Use mL instead of oz. Most of the world does anyway. Watch Americans flip their poo poo as they try to figure out if a 150mL soda is a good deal for a buck. I really really wish they could ban police sirens in any kind of ads, especially radio. Yes, great idea to showcase your loving auto sale, PLAY SOME SIRENS!
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Mar 24, 2015 19:57
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Parasol Prophet posted:Seriously, how the gently caress is it so hard for people to swallow their pride lol If you don't say "I'm lovin it" whenever you order at mcdonalds then maybe you'r a prideful pendantic dipshit who needs to pay proper respect to the brand
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Mar 24, 2015 20:00
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...is "i'm lovin it" a size of thing now? e: I've never heard anybody have a problem with the sizes "like it" "love it" and "i forget the third one" at Coldstone, maybe people are less uptight about ice cream than coffee.
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Mar 24, 2015 20:01
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Huntersoninski posted:...is "i'm lovin it" a size of thing now? For your mom it was.
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Mar 24, 2015 20:02
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Captain Monkey posted:For your mom it was. I hope for everyone's mom it was.
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Mar 24, 2015 20:02
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Parasol Prophet posted:If you still can't understand which size correlates to small/medium/large when it's listed right there in front of you, that doesn't really sound like a problem with Starbucks. If you're just obsessive about what name the cup your drink comes in is called in such a way that you refuse to accept anything besides small/medium/large, that also doesn't sound like Starbucks's problem.
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Mar 24, 2015 20:10
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Lottery of Babylon posted:lol ... Why would I have to say that? Did McDonalds change their drink size names when I wasn't looking? Because if they did, then yes I would use that name once I figured out what it was-- because why would I not just use the size that the barista/cashier will be familiar with, so they don't have to ask additional questions (usually dictated by management, which they have no control over) or risk getting the size wrong and upsetting a customer? I'm just saying, if you don't like it maybe don't buy coffee there. There is no point in getting in some kind of semantics contest with the person behind the counter because you have a problem with what management calls their drinks. And yes, it does seem prideful, like for whatever reason you're too cool to say the word 'tall' when you really want to say 'small', no matter what. I just can't conceive of people-- grown adults-- choosing to make a big issue out of Starbucks coffee sizes, or any other 'unusual' size name in a fast food joint, to the point of arguing with a cashier. It's weird to me.
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Mar 24, 2015 20:12
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Parasol Prophet posted:... Why would I have to say that? Did McDonalds change their drink size names when I wasn't looking? Because if they did, then yes I would use that name once I figured out what it was-- because why would I not just use the size that the barista/cashier will be familiar with, so they don't have to ask additional questions (usually dictated by management, which they have no control over) or risk getting the size wrong and upsetting a customer?
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Mar 24, 2015 20:22
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Barrista: Hello! How would xe like xis coffee today? Customer 1: *gesticulates wildly and makes a series of fart noises with his mouth* Barrista: *takes notes and nods thoughtfully* Customer 2: Yes I'd like a large-- Barrista: *clears throat noisily* Customer 2: ...a large mocha-- Barrista: Alright, get the gently caress out, we don't serve your kind here. Customer 3: Hi, I'd like a Venti black coffee, and speaking of which, how do you think society can overcome the self-feeding cycle of disproportionate African american incarceration?
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Mar 24, 2015 20:29
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Goon: I'm hungry. I'll go to a diner! I'll have a small ginger ale, please. Server: We don't have that size. Goon: WHAAAAAAAAT?
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Mar 24, 2015 20:39
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Cage posted:No ones doing that. Stop it. We're posting in a thread saying that its dumb. Baristas know what s/m/l mean, no one will care if you use traditional sizing at starbucks except for you apparently. Actually someone did say that earlier. But okay, I'll stop. I'm just sick and confrontational today and leapt on the first annoying issue I saw. My bad.
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Mar 24, 2015 20:52
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Huntersoninski posted:...is "i'm lovin it" a size of thing now? I think the third one is "gotta have it". If I'm wrong, don't tell me, I don't care. Anyway, I use the Starbucks terms when ordering their, but I say small/medium/large at Coldstone because I can't use their special terms without feeling incredibly stupid. No ice cream counter minion has ever objected.
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Mar 24, 2015 21:39
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Huntersoninski posted:...is "i'm lovin it" a size of thing now? Coldstone makes good enough ice cream that I would sing my order in haiku form if they required it. Either Pat's or Geno's requires people to order their cheesesteaks as "wizwit" (cheez whiz with onions) or "wizwitout" and I refused to go to them because I refused to accept such idiocy.
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Mar 24, 2015 21:49
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Come to think of it, I have had a few hiccups (I won't go so far as to call them "arguments") with the cashiers at Moe's because I refuse to use their lingo. "Howdy, I'd like a burrito with rice and steak please, plenty of onions and peppers." "So you want a Joey Bag Of Donuts?" "Yeah, whatever, gimme one of them things."
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Mar 24, 2015 22:40
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Network Pesci posted:Come to think of it, I have had a few hiccups (I won't go so far as to call them "arguments") with the cashiers at Moe's because I refuse to use their lingo. "Howdy, I'd like a burrito with rice and steak please, plenty of onions and peppers." "So you want a Joey Bag Of Donuts?" "Yeah, whatever, gimme one of them things." I've had the opposite experience where I've tried to order something on the menu by name just to save time, and they end up asking me what I want anyway. Which is fine.
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Mar 25, 2015 00:45
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If you want to be free of Starbucks making you use stupid names (and lovely coffee) come to Australia the land where Starbucks failed. I think there are only a few Starbucks still operating here, mainly in tourist areas, despite the fact that Australians drink a lot of coffee. Starbucks fell flat on their face here and there are quite a few case studies detailing why. How the local competition defeated a global brand: The case of Starbucks tl:dr Starbucks barged into the Australian market thinking they could treat it exactly like the American market and got told to gtfo by Aussies who are self proclaimed and proud coffee snobs. Anyone for a flat white?
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Mar 25, 2015 03:21
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Mar 25, 2015 03:26
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