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There was a recent, pretty well written article about it. http://www.nytimes.com/2015/06/21/business/media/marketers-fixation-on-the-millennial-generation.html quote:So this month a new and more amusing Tic Tac is coming to store shelves — the Tic Tac Mixer, which changes flavors as it melts on the tongue. From cherry to cola, for example, or from peach to lemonade. It's a good point that the shift in technology isn't limited to the Gen-M crowd yet companies are freaking the gently caress out and shifting all their businesses to the young because of this assumed belief that they need to hook them now.
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Jun 21, 2015 20:19
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pentyne posted:It's a good point that the shift in technology isn't limited to the Gen-M crowd yet companies are freaking the gently caress out and shifting all their businesses to the young because of this assumed belief that they need to hook them now. Some good points in that about preferences and technology. I get annoyed at everyone always saying "Gen M wants quality stuff at a low price" like everyone else wants to pay top dollar for crap. And the tech thing is spot on. Everyone (besides cranky Luddites) likes being able to do the stuff we can do nowadays, and would have enjoyed it in our youth as well, but it didn't exist yet. It's not like us old farts preferred horse and buggies and dial-up modems. We just didn't have anything better. 
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Jun 21, 2015 20:38
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They give out credit cards like candy in college.
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Jun 21, 2015 21:48
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thewireguy posted:They give out credit cards like candy in college. Yeah, shockingly decades of encouraging people to recklessly spend beyond their means turns out to have long term ramifications. The banking industry was driven by "hahaha we'll gently caress them over with interest rates and hidden charges" for so long that now that the upcoming generations are cash poor as gently caress and not taking out mortgages the banks are freaking out because they have no idea what to do.
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Jun 21, 2015 22:15
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pentyne posted:Last month, Whole Foods revealed that it would open a line of grocery stores “geared to millennial shoppers,” with a “curated selection,” “streamlined design” and “innovative technology.” I hate loving everything about this sentence.
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Jun 21, 2015 22:32
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TontoCorazon posted:I hate loving everything about this sentence. "Streamlined design" and "innovative technology" have been buzzwords for loving ever, or at least the 50s, right? Yet they still keep trotting those chestnuts out. However, I have noticed that "curated <thing>" seems to be the latest clutch at straws. Is it really so successful/popular that everyone is jumping on it now, or is everyone just following what everyone else is doing hoping it will work? From what I can tell, "curated" just means someone else picks out a bunch of stuff for me because they think I'll like it, and it's really hit or miss, mostly miss. You know those bulk candy pick n mix things where you can just grab whatever you like and pay by the pound? To me, curated is when a complete stranger picks all the candy for me and charges more per pound and I only like half of the stuff in the bag. 
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Jun 21, 2015 22:48
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So certain curated programs work really well. Birchbox is like the go to example wth its monthly shipment of random beauty products. Conversely very similar programs for say snack foods have bombed out. The issue is there is sort of a trend were you get random stuff in the mail but it has super narrow scope and for lots of things what consumers want in something curated means is pick from a set of four options rather than pick a set of four options for consumers to get one from randomly. Everything I've ever done with the word curated has failed except my resume
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Jun 21, 2015 22:58
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I subscribe to a curated fishing tackle sampler. For $15 a month I get a little box of lures, line and tackle. It generally seems worth it, I get little samples of stuff I might not have been aware of and new ideas for rigs and such. I don't know how long I will keep it though, I am a pretty new fisherman now but I could see how this would be less useful to someone more experienced.
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Jun 21, 2015 23:36
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Karma Monkey posted:From what I can tell, "curated" just means someone else picks out a bunch of stuff for me because they think I'll like it, and it's really hit or miss, mostly miss. You know those bulk candy pick n mix things where you can just grab whatever you like and pay by the pound? To me, curated is when a complete stranger picks all the candy for me and charges more per pound and I only like half of the stuff in the bag.
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Jun 22, 2015 02:21
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Barudak posted:So certain curated programs work really well. Birchbox is like the go to example wth its monthly shipment of random beauty products. Conversely very similar programs for say snack foods have bombed out. The issue is there is sort of a trend were you get random stuff in the mail but it has super narrow scope and for lots of things what consumers want in something curated means is pick from a set of four options rather than pick a set of four options for consumers to get one from randomly. It seems like every podcast I listen to is sponsored by either Naturebox or Lootcrate. I assumed they must have been reasonably successful.
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Jun 22, 2015 02:38
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I was thinking of getting a sausage and cheese monthly thing. Is that still a thing? Recommendations? Or just go to the grocery store?
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Jun 22, 2015 03:17
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thewireguy posted:I was thinking of getting a sausage and cheese monthly thing. Is that still a thing? Recommendations? Or just go to the grocery store? If your grocery store doesn't have a myriad of cheeses for you to choose from, move to a loving civilized area, you loving heretic. Said As I am nibbling a new york extra sharp cheddar.
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Jun 22, 2015 03:24
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thewireguy posted:I was thinking of getting a sausage and cheese monthly thing. Is that still a thing? Recommendations? Or just go to the grocery store? Order your sausage and cheese with the CheezLogz app, connect it with your twitter, facebook, linkedin, and pornhub account.
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Jun 22, 2015 03:25
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Postal Parcel posted:Order your sausage and cheese with the CheezLogz app, connect it with your twitter, facebook, linkedin, and pornhub account. Done. Pizza guy showing up in 15.
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Jun 22, 2015 03:31
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Barudak posted:Edit: Also if you think the only investor idiot bubble ongoing is in apps home delivered meal companies like blue-plate have market valuations of over $5 billion based on total revenues less than $40 million. Speaking of terrible marketing, Blueplate and the other unprepared meal delivery services are god damned insane. Ten bucks per meal per person, and you still have to prepare it yourself and clean up. What niche are these services trying to fill? I cannot imagine there are too many people out there hankering to pay ten bucks per meal to cook it themselves and clean up afterward. I see businesses like this and imagine a boardroom full of suits thoroughly convinced that urban, childless professionals are surely a widespread and long-lasting market. I liked the "family plan" being introduced though... $8.74 per person. $174.80 per week for a family, and that's just dinner. Jesus Christ.
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Jun 22, 2015 05:08
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Danger Mahoney posted:Speaking of terrible marketing, Blueplate and the other unprepared meal delivery services are god damned insane. Ten bucks per meal per person, and you still have to prepare it yourself and clean up. What niche are these services trying to fill? I cannot imagine there are too many people out there hankering to pay ten bucks per meal to cook it themselves and clean up afterward. I see businesses like this and imagine a boardroom full of suits thoroughly convinced that urban, childless professionals are surely a widespread and long-lasting market. They're either aiming at guys wanting to cook for a girl they're interested in, but having no real ability to shop for themselves, people who work tech jobs and want to eat at home sometimes, rather than constantly go out to restaurants or have food delivered, and to suburban upper middle class people who spend all afternoon ferrying their kids around to practice after practice, and don't really have time to shop, but do have time to order boxes of food that they can follow a few instructions to throw together something that classifies technically as home cooking.
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Jun 22, 2015 08:02
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VendaGoat posted:Good grief. This sounds like someone with a Salary of 7 or more digits and a double digit IQ, forced some poor gently caress to research children's spending habits. I've said it before but this seems exactly how the top youtube superstars are multi-millionaires. PewDiePie's primary demographic is people under 13 (heck, my 8-year-old who obsessively watches poorly made LP videos says he's too immature for him) yet he's the number one monitized video maker on the site. I can never get myself past the suspicion that these advertisers never learned that the internet bubble burst like 15 years ago and are still living like in the South Park "what what in the butt" episode, believing that for every view or like they get, some magical fairy will shower them with free cash. And that's why I'd never make it with a career in advertising.
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Jun 22, 2015 12:09
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Danger Mahoney posted:Speaking of terrible marketing, Blueplate and the other unprepared meal delivery services are god damned insane. Ten bucks per meal per person, and you still have to prepare it yourself and clean up. What niche are these services trying to fill? I cannot imagine there are too many people out there hankering to pay ten bucks per meal to cook it themselves and clean up afterward. I see businesses like this and imagine a boardroom full of suits thoroughly convinced that urban, childless professionals are surely a widespread and long-lasting market. Is blueplate another one of the 1099 companies? The ones with "not-employed" employees? Because all those skirting the edge of employment law companies like Uber are going to get brutally hosed in the next few years by the government.
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Jun 22, 2015 13:18
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At this point I'm convinced overpriced, employee-gouging online delivery services are so highly valued because wealthy investors see all their wealthy friends using them, and obviously they're really smart and hip and riding the wave of The Next Big Thing because otherwise they wouldn't be rich, so obviously you should invest big in these startups before the rubes catch on to what wonderful, reasonably priced services these are and the shares become worth infinity dollars each! It's been a few years and that hasn't happened yet? Don't worry, everyone knows poor people are a bit slow, after all that's why they aren't rich, so you need to give them some time to realize how amazing these services are and that they should pay restaurant prices for meals they cook at home. Just you wait, revenue will match valuation any day now. Just you wait!
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Jun 22, 2015 13:41
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Speaking of misguided attempts to appeal to the kids these days, here's Chevy's latest press release: The Verge's attempt at a translation. This is what the young people like, right?
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Jun 22, 2015 19:49
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Maybe 12 year old girls are a big part of Chevy's market. You don't know.
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Jun 22, 2015 19:53
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Brand new trucks cost 30 to 60 THOUSAND loving DOLLARS.
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Jun 22, 2015 20:05
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Wheeze posted:Speaking of misguided attempts to appeal to the kids these days, here's Chevy's latest press release:  This is the stupidest loving thing
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Jun 22, 2015 20:20
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Wheeze posted:Speaking of misguided attempts to appeal to the kids these days, here's Chevy's latest press release: Does anybody ever find it cute when companies do poo poo like this? Has any young person ever seen this kind of pandering and thought, "Wow, they really get me!" I guess as far as advertising goes, it's dirt cheap, but eye-rolling isn't exactly worth a lot.
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Jun 22, 2015 20:25
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Johnny Aztec posted:Brand new trucks cost 30 to 60 THOUSAND loving DOLLARS. Good, if you need it for business write it off and if you want it to be a dick, pay up.
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Jun 22, 2015 20:26
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I thought 1337-speak was annoying to read
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Jun 22, 2015 20:30
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Johnny Aztec posted:Brand new trucks cost 30 to 60 THOUSAND loving DOLLARS. Well, if you have $150k of student loan debt, what's an other few thousand Gs?
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Jun 22, 2015 20:30
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Lumberjack Bonanza posted:Does anybody ever find it cute when companies do poo poo like this? Has any young person ever seen this kind of pandering and thought, "Wow, they really get me!" We're talking about them, aren't we? It's successful but probably not the way they wanted.
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Jun 22, 2015 20:34
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Zaphod42 posted:
Incorrect.  
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Jun 22, 2015 20:44
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GrandpaPants posted:Incorrect. "YOLO Juliet" is a fairly dark title all things considered.
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Jun 22, 2015 20:48
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GrandpaPants posted:Incorrect. I thought Manga Shakespeare was the worst thing to happen to the classics. I see I was wrong   
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Jun 22, 2015 20:49
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YOLO Juliet I want to murder someone
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Jun 22, 2015 20:51
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GrandpaPants posted:Incorrect. Haha that's awesome
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Jun 22, 2015 21:00
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GrandpaPants posted:Incorrect.  I can totally understand the appeal of "Shakespeare for Dummies" since old-English is really hard for some people. (Its not that loving hard though) But this is just waaaaaaaay too goddamned far.
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Jun 22, 2015 21:19
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Last Chance posted:Haha that's awesome I agree. If they're seriously thinking this is a good way to get kids into The Bard, it's terrible, but I think it's just meant to be a cute throwaway that everyone skims, laughs at, and moves on. I have seen excerpts of the Hamlet version too and it's pretty funny. Then again, I think you kind of have to be familiar with the source material to appreciate parodies, so I doubt kids will buy it. It's no dumber than the whole "<Classic novel> With Zombies" thing and that poo poo is selling well, or was, I think.  Wheeze posted:Speaking of misguided attempts to appeal to the kids these days, here's Chevy's latest press release: The translation is hilarious. Like a very lighthearted Instructions For A Plant.
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Jun 22, 2015 21:23
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Johnny Aztec posted:Brand new trucks cost 30 to 60 THOUSAND loving DOLLARS. I think you can still get a "basic" no-frills truck with a V6 and a extended cab for around $20,000, but the workman's truck is certainly dying off. You go to a dealer these days and you find a bunch of vehicles that look more like a SUV with a bed that's just barely big enough to get four trashcans into it.
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Jun 22, 2015 21:43
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GrandpaPants posted:Incorrect. Hey, at least this is comprehensible and contains actual words and sentences.
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Jun 22, 2015 21:58
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I once saw a "study bundle" for Wuthering Heights that consisted of the Cliff's Notes and a DVD of one of the movie versions. Study indeed.
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Jun 22, 2015 23:45
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Wheeze posted:Speaking of misguided attempts to appeal to the kids these days, here's Chevy's latest press release: I think you're supposed to translate it and send the answer to that email address. See how there's a little person raising their hand like they're answering a question and then the little email thing, maybe that means "Answer email" or something?
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Jun 22, 2015 23:59
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I get it! (200)1/9/11 It was a weather balloon across the city connected to a car and sound effects made it seem like it happened. Chevrolet(Christianity) created 3 earths to test this scenario, because Chevrolet(Christianity) uses gas to keep us high on endorphins and waving our hands in the air like we just don't care. Investigate the truth at chevrolet.com
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Jun 23, 2015 00:18
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