|
Sleeveless posted:You joke but people are still circulating it years later and it made people aware of the fact that Pepsi had a new logo so it was effective as a piece of marketing. I honestly wouldn't be surprise if the whole thing was manufactured, or at the very least incredibly tongue-in-cheek, because they knew they could "leak" it and everybody would circulate it so they could chortle at how dumb marketers are while also doing exactly what the marketers wanted them to do.
|
#
?
Oct 16, 2015 02:08
|
|
|
|
| # ? May 10, 2024 03:12 |
|
|
Krispy Kareem posted:If it was deliberate it'd have some awesome fonts and maybe an ironically self aware mascot that could become viral. It would almost certainly not have that much white space. If you want blatant viral bait, why not try the Squatty Potty ad? I mean it's definitely going to get millions of views, and delivering that product's information in any other way probably wouldn't move nearly as many units (not a pun), but... I dunno. I don't like it.
|
|
#
?
Oct 16, 2015 02:22
|
|
|
So years ago, maybe to coincide with austerity measures making market over here a bit more liberalized, tv broadcasts would increase the sound volume during advertisement time. That's not necessarily the problem. Rather, on a few shows, the "advertisement" time was rather badly defined within inshow adverts vs actual breaks, so the signal would compound on that. Adverts would get louder and louder at some periods at some points of the day, namely around Lunch hour during Morning programming. Around this time, a milk company (Vigor, they mostly did yougurts and milk products if you didn't live on the capital) decided to start adverts for their chocolate milk . One of them, for some reason I still have to figure out, would mostly have a cartoon mom trying to calm a cartoon baby into drinking milk, which would be screamingly loudly for most of the advert. Coincide this with this being on a morning market, and around lunch hour you'd get restaurants blaring with glass sort of vibrating with incoherent baby screaming thanks to that lovely advert. Which is scrapped offline for good reason. Same policy also lead to NOS (A cable company here) making adverts involving a cute robot making sounds to react the wonderful technology of cheap portuguese internet. Sounds that were noticeble if you, let's say, were next to a TV with volume increase and couldn't help to noticed they sounded a lot like a gagged man screaming for help. Thaaat also got scrapped rather quickly!
|
|
#
?
Oct 16, 2015 11:56
|
|
|
FutonForensic posted:If you want blatant viral bait, why not try the Squatty Potty ad? Goddammit, I was eating a bowl of frozen custard when I watched that. gently caress.
|
|
#
?
Oct 17, 2015 00:40
|
|
|
I shouldn't so openly admit where I live but my phone already randomly spat it out on IRC and this needs to be seen: http://imgur.com/a/0co6Q (I know the photos are poo poo that's why I got multiple) We get your ice by murdering polar bears! gently caress yeah! See, the father polar bear even approves! No, really, what the gently caress? AlphaKretin has a new favorite as of 08:24 on Oct 17, 2015 |
|
#
?
Oct 17, 2015 06:56
|
|
|
The baby bear in the water just looks so distraught.
|
|
#
?
Oct 17, 2015 08:21
|
|
|
Sleeveless posted:You joke but people are still circulating it years later and it made people aware of the fact that Pepsi had a new logo so it was effective as a piece of marketing. I honestly wouldn't be surprise if the whole thing was manufactured, or at the very least incredibly tongue-in-cheek, because they knew they could "leak" it and everybody would circulate it so they could chortle at how dumb marketers are while also doing exactly what the marketers wanted them to do. Seeing the design document later was just a "what the hell" reaction.
|
|
#
?
Oct 17, 2015 08:31
|
|
|
AlphaKretin posted:We get your ice by murdering polar bears! gently caress yeah! See, the father polar bear even approves! Not that it makes it any better, but I think father bear might be thumbing to hitch a ride off his sad shrunken ice floe, not giving a thumbs up.
|
|
#
?
Oct 17, 2015 15:12
|
|
|
Huntersoninski posted:Not that it makes it any better, but I think father bear might be thumbing to hitch a ride off his sad shrunken ice floe, not giving a thumbs up. Jesus christ who designed this loving ad. 
|
|
#
?
Oct 17, 2015 15:36
|
|
|
Sleeveless posted:You joke but people are still circulating it years later and it made people aware of the fact that Pepsi had a new logo so it was effective as a piece of marketing. I honestly wouldn't be surprise if the whole thing was manufactured, or at the very least incredibly tongue-in-cheek, because they knew they could "leak" it and everybody would circulate it so they could chortle at how dumb marketers are while also doing exactly what the marketers wanted them to do. I saw that document, and have consumed Pepsi since seeing that document, and somehow I didn't know that the logo changed until I saw this post.
|
|
#
?
Oct 17, 2015 15:57
|
|
|
Ridiculous branding docs like that are actually super helpful for: A) giving future designers a clearcut set of guidelines to follow and B) convincing stubborn old CEOs that updating their company's outdated image is "scientific". That said, the Pepsi doc takes that pretense to an entirely new level and I love it. It used a whole page just to explain what the Golden Ratio is. It reads like satire.
|
|
#
?
Oct 17, 2015 16:27
|
|
|
Hyperbolic hack article ahoy McDonald's franchisees say the brand is in a 'deep depression' and 'facing its final days' (Emphasis mine) quote:"We are in the throes of a deep depression, and nothing is changing," one franchisee wrote in response to the survey by Nomura analyst Mark Kalinowski. "Probably 30% of operators are insolvent." Oh, well here's a bit of good news quote:The recent national rollout of an all-day breakfast menu has given McDonald's a much-need boost in the eyes of customers, according to a new survey. Haha just kidding quote:"In small stores, the problems are vast with people falling over each other and equipment jammed in everywhere," one franchisee wrote in response to the survey.
|
|
#
?
Oct 17, 2015 17:00
|
|
|
FutonForensic posted:If you want blatant viral bait, why not try the Squatty Potty ad? Oh man, I loving love that ad. To me, it does everything good advertising should. It informs honestly about the product, entertains, is charming, and funny, and memorable. Of course, I also love that sort of humor, and the moment it really hits the peak for me is the part at the end when he hands the kids the toilet paper as they eat the ice cream. They didn't have to go that far, as an advertisement it would have been perfect to cut off right at "and ice cream!" with the prince smiling, but they went that extra little bit, and god bless 'em. They took a risk and it worked. Of course, I also worked in advertising with agencies for years, which is is industry run by out-of-touch old men and idiot 20somethings who are willing to let their time be bled away to be workhorses for the older folks, and altogether they were some of the most creatively lacking, terrified-for-their-jobs human beings you may have ever met. If you want to know why advertising is so bad, it's because everyone is just sort of loving guessing at this point (the old methods and metrics have fallen away and ad agencies are struggling), but trying super-hard to pretend that if we all just keep existing within the old system it'll all be ok. There is absolutely nothing like being the one woman in a room full of men pitching ideas for a vaginal lubricant ad, and just having to take notes and remain professional. It's like a goddamn comedy sketch. Let's not get into how awkward discussions of race were. This ad looks like everyone had fun, is clued in, and understands what they're loving doing in order to appeal to the current generation and get play. It's a breathe of fresh air. EDIT: punctuation StrangersInTheNight has a new favorite as of 17:08 on Oct 17, 2015 |
|
#
?
Oct 17, 2015 17:03
|
|
|
StrangersInTheNight posted:Oh man, I loving love that ad. To me, it does everything good advertising should. It informs honestly about the product, entertains, is charming, and funny, and memorable. Of course, I also love that sort of humor, and the moment it really hits the peak for me is the part at the end when he hands the kids the toilet paper as they eat the ice cream. They didn't have to go that far, as an advertisement it would have been perfect to cut off right at "and ice cream!" with the prince smiling, but they went that extra little bit, and god bless 'em. They took a risk and it worked. This actually explains a lot about the current election, and I'm going to quote the hell out of you in that sub forum.
|
|
#
?
Oct 17, 2015 17:05
|
|
|
StrangersInTheNight posted:Oh man, I loving love that ad. To me, it does everything good advertising should. It informs honestly about the product, entertains, is charming, and funny, and memorable. Of course, I also love that sort of humor, and the moment it really hits the peak for me is the part at the end when he hands the kids the toilet paper as they eat the ice cream. They didn't have to go that far, as an advertisement it would have been perfect to cut off right at "and ice cream!" with the prince smiling, but they went that extra little bit, and god bless 'em. They took a risk and it worked. That ad not only dis-encouraged me from buying the whatever it is they're selling, but also from eating ice cream. Thanks a lot Squatty Potty!
|
|
#
?
Oct 17, 2015 17:12
|
|
|
You know you'll be back soon enough once you hear the dulcet tones of the ice cream truck in 90 degree weather. Ice cream is too delicious. It's also an inherently pure thing, which is why soiling it is so hilarious. And, when it's about poop, you can really only take two paths: be serious and tell all the gigglers in the audience to STOP LAUGHING, or acknowledge it's an embarrassing and somewhat humorous subject and embrace it. The latter is a much better way to appeal to the types of people today who would be using social media - the former 'serious' tone would be aimed more if you were trying to appeal to a more conservative (and most likely older) audience, that wanted to feel like they were being respected despite having bowel issues. And that tone, that overly serious deferential tone, comes off as insincere to a lot of younger people and it turns a lot of people off (myself included). And hey, Charmin does those ads with bears making GBS threads in woods and everyone seems ok with those.
|
|
#
?
Oct 17, 2015 17:30
|
|
|
FutonForensic posted:If you want blatant viral bait, why not try the Squatty Potty ad? I hope this man was paid a king's ransom.
|
|
#
?
Oct 17, 2015 17:36
|
|
|
StrangersInTheNight posted:Of course, I also worked in advertising with agencies for years, which is is industry run by out-of-touch old men and idiot 20somethings who are willing to let their time be bled away to be workhorses for the older folks, and altogether they were some of the most creatively lacking, terrified-for-their-jobs human beings you may have ever met. If you want to know why advertising is so bad, it's because everyone is just sort of loving guessing at this point (the old methods and metrics have fallen away and ad agencies are struggling), but trying super-hard to pretend that if we all just keep existing within the old system it'll all be ok. There is absolutely nothing like being the one woman in a room full of men pitching ideas for a vaginal lubricant ad, and just having to take notes and remain professional. It's like a goddamn comedy sketch. Let's not get into how awkward discussions of race were. Can you tell more stories about this because this sounds hilariously cringey
|
|
#
?
Oct 17, 2015 17:55
|
|
|
Panic! at Nabisco posted:Linking a PDF, because jesus christ this thing. To me it looks like they spent 5 minutes making a logo in Illustrator and 2 months trying to create a justification for it.
|
|
#
?
Oct 17, 2015 18:24
|
|
|
StrangersInTheNight posted:You know you'll be back soon enough once you hear the dulcet tones of the ice cream truck in 90 degree weather. Ice cream is too delicious. Sorry, but I just don't get how eating poop (be it unicorn poop) can be either of two; it's just awkward, to the point where you think "did they really do that? didn't they see they're advocating coprophilia?" - and then you've got the prince serving poop to toddlers. How exactly is it informative, serving to promote the product, I don't know - I guess, we're talking about it, so some kind of mission accomplished, however I don't understand why people would indeed go for buying Squatty Potty (was it a footstool? a toilet?) because why? (are they constipated? they have problems with digestion?). Yes, the shock factor (at least for me) is there, but how does that translate to people that will buy the product and recommend it? I remember the Charmin commercials running, maybe 8 years ago (sorry, don't watch tv these days, and, at least in my country, Charmin wasn't an established brand to begin with, so the ads disappeared I think) - it was a commercial about a cartoon bear, making GBS threads in the woods, and preferring to wipe his rear end with a roll instead of a leaf. It was stupid, but comparing to other ads, not really that special - let's take for example a ants that see their princess hanging from a leaf and using a sheet of toilet paper to rescue her fireman style. Ok, you want to showcase properties of your product in some way, be it soft, durable, whatever, and you don't have an easy product to talk about - these ads do it, and maybe they'll incline somebody to purchase this brand over generic one. The only thing I remember about Squatty Potty is the poo poo eating. I'd love however to hear any of the stories you might have - I always treated ads as, well, pointless; I've been taught to choose a healthy compromise between quality and price, and it didn't matter that the, again, toilet paper came in shiny packaging, or was soft, or scented, or blue - what mattered that it was 2x as expensive as the one that was durable. However, the creativity behind certain ad campaigns (the one that comes to my mind was about banners that were talking to people, by transmitting radio waves, and it was for a ghost show) and how much work comes into that would be a great thing to hear about, or read, or see.
|
|
#
?
Oct 17, 2015 18:52
|
|
|
Full Battle Rattle posted:Hyperbolic hack article ahoy Good.
|
|
#
?
Oct 17, 2015 19:18
|
|
|
canis minor posted:Sorry, but I just don't get how eating poop (be it unicorn poop) can be either of two; it's just awkward, to the point where you think "did they really do that? didn't they see they're advocating coprophilia?" - and then you've got the prince serving poop to toddlers. How exactly is it informative, serving to promote the product, I don't know - I guess, we're talking about it, so some kind of mission accomplished, however I don't understand why people would indeed go for buying Squatty Potty (was it a footstool? a toilet?) because why? (are they constipated? they have problems with digestion?). Yes, the shock factor (at least for me) is there, but how does that translate to people that will buy the product and recommend it? You're that more conservative audience.
|
|
#
?
Oct 17, 2015 19:27
|
|
|
canis minor posted:Sorry, but I just don't get how eating poop (be it unicorn poop) can be either of two; it's just awkward, to the point where you think "did they really do that? didn't they see they're advocating coprophilia?" - and then you've got the prince serving poop to toddlers. How exactly is it informative, serving to promote the product, I don't know - I guess, we're talking about it, so some kind of mission accomplished, however I don't understand why people would indeed go for buying Squatty Potty (was it a footstool? a toilet?) because why? (are they constipated? they have problems with digestion?). Yes, the shock factor (at least for me) is there, but how does that translate to people that will buy the product and recommend it? It's not real. It's obviously not advocating coprophilia. Jesus christ.
|
|
#
?
Oct 17, 2015 22:12
|
|
|
Blue Footed Booby posted:It's not real. It's obviously not advocating coprophilia. Jesus christ.
|
|
#
?
Oct 17, 2015 22:15
|
|
|
Full Battle Rattle posted:Hyperbolic hack article ahoy I might never get a chance to write off "Eat a Big Mac" off my bucket list
|
|
#
?
Oct 17, 2015 22:43
|
|
|
Blue Footed Booby posted:It's not real. It's obviously not advocating coprophilia. Jesus christ. Canis is part of the market sample that forced car commercials to include the disclaimer "Professional driver on a closed course."
|
|
#
?
Oct 18, 2015 03:29
|
|
|
Full Battle Rattle posted:Hyperbolic hack article ahoy McDonald's potentially failing is such a weird thing to hear, just because I really can't imagine what McDonald's failing would look like. Whether they scale back, or push until they implode, I really can't picture the events surrounding such an occasion.
|
|
#
?
Oct 18, 2015 05:52
|
|
|
Cleretic posted:McDonald's potentially failing is such a weird thing to hear, just because I really can't imagine what McDonald's failing would look like. Whether they scale back, or push until they implode, I really can't picture the events surrounding such an occasion. A slow scaleback over a few decades as well as livelier chains buying up their old locations. Plus who knows how long they'll last overseas, there's always the chance that they mostly disappear in north america and europe but continue to exist in other markets.
|
|
#
?
Oct 18, 2015 07:33
|
|
|
McDonald's has become more or less synonymous with a bunch of things that are currently considered Very Bad Things. They're going to have to completely remake themselves if they want to keep existing.
|
|
#
?
Oct 18, 2015 07:38
|
|
|
McDonald's runs some higher end places around the world called McCafe that people seem to genuinely like. Maybe going upscale is the answer. Or at least try to match Chipotle in terms of quality and freshness. Their barbacoa is pretty drat good and you could probably serve it in real restaurants. People don't mind high calorie content if you can label it fresh/organic. People shovel down In-N-Out even though it's terrible for you.
|
|
#
?
Oct 18, 2015 08:30
|
|
|
A McCafe is the place you go to to get coffee in the morning on the way to work if the only other choices you have is convenience shop coffee
|
|
#
?
Oct 18, 2015 09:04
|
|
|
In Australia McCafe and normal Maccas are integrated and of more than passable quality, and I haven't heard any talk or seen any signs of failure. E: Wait wait wait what I'm getting lost here. Is McCafe brand new in the US? We've had it for yonks, and not mutually exclusively with burgers and poo poo. Wendy's is a fairly good ice-creamery here too. AlphaKretin has a new favorite as of 09:23 on Oct 18, 2015 |
|
#
?
Oct 18, 2015 09:07
|
|
|
ToxicSlurpee posted:McDonald's has become more or less synonymous with a bunch of things that are currently considered Very Bad Things. They're going to have to completely remake themselves if they want to keep existing. Which is funny because they are actually on the low end of fast food bad things. Still bad for you, but Wendy's I think was the worst offender. Thing is, people have mcdonalds once a day, which can add up, but here in Canada, our favorite coffee is the tim hortons double double which people suck back constantly. I've worked with guys who literally drank 6 or 7 of them a day, at 280 calories per. But you dare raise that topic, and it would be like saying "I think Canada should join the US". That's as many calories as a chocolate bar, more than a bottle of coke. It's also interesting to note that the single biggest calorie heavy item in a Big Mac is the bun. about 1/3 of its calories come from it, with the remaining 2/3 coming from the rest. I always thought that was crazy. I'm sure moving to the more artisan breads has reduced it on the newer sandwiches, and I'd love if the big macs had them. But yea, re-branding themselves to be more like a Starbucks style place probably helps. I remember reading about them, and the person interviewing the McD's spokemen asked about if making things more upscale would drive away some customers, and he came back with "well, the kind of customer that wouldn't come in because a McCafe is clean and well maintained is a customer we can do without". Nice sentiment.
|
|
#
?
Oct 18, 2015 09:19
|
|
|
The article about mcdonalds failing was about franchisees doing bad. Mcdonalds corporate is probably still doing OK. The franchisees that are struggling are probably in lovely locations, and buried under a ton of debt. If they are forced to close, mcdonalds will probably buy the better stores, and it will just mean the end of expansion as franchisees probably won't invest in the future. E: IIRC mcdonalds usually runs about 1/3 company owned stores, and 2/3 franchises Fo3 has a new favorite as of 09:37 on Oct 18, 2015 |
|
#
?
Oct 18, 2015 09:34
|
|
|
AlphaKretin posted:Wendy's is a fairly good ice-creamery here too. In 'Murica, Wendy's is synonymous with being served month-old rubberized hamburger shavings.
|
|
#
?
Oct 18, 2015 09:36
|
|
|
AlphaKretin posted:In Australia McCafe and normal Maccas are integrated and of more than passable quality, and I haven't heard any talk or seen any signs of failure. I have never seen a McCafe here. Though Wikipedia says there are some. I saw pictures of a McCafe in France and it looks like people buy pastries and stuff like that.
|
|
#
?
Oct 18, 2015 10:23
|
|
|
Mu Zeta posted:I have never seen a McCafe here. Though Wikipedia says there are some. I saw pictures of a McCafe in France and it looks like people buy pastries and stuff like that. Every one I've been in has them except food courts.  It's not a separate establishment, just a different counter and menu that sells, yeah, coffee and pastries. The coffee's not actually poo poo depending on the store, if there's nothing better around.  (a loving fast food place isn't really appropriate for  )E: assuming here means Australia
|
|
#
?
Oct 18, 2015 10:28
|
|
|
Mu Zeta posted:I have never seen a McCafe here. Though Wikipedia says there are some. I saw pictures of a McCafe in France and it looks like people buy pastries and stuff like that. It's just a different counters that sells different types of pastries and coffees.
|
|
#
?
Oct 18, 2015 10:30
|
|
|
Mu Zeta posted:McDonald's runs some higher end places around the world called McCafe that people seem to genuinely like. Maybe going upscale is the answer. Or at least try to match Chipotle in terms of quality and freshness. Their barbacoa is pretty drat good and you could probably serve it in real restaurants. People don't mind high calorie content if you can label it fresh/organic. People shovel down In-N-Out even though it's terrible for you. There was a real McCafe in King of Prussia, PA. Being served a quarter-pounder at a table is odd. Eating fries and a burger off a real plate with real silverware was quite disturbing. I also seem to remember they had an absurd array of desserts like pies and cakes, and many ice cream flavors. In Denver, McDonalds had a few weird test locations. In one - you ordered from a touchscreen, just like a Wawa or a Sheetz. In another - there was no counter at all - you sit down at the table, and pick up a red phone to place your order, and they bring it to you.
|
|
#
?
Oct 18, 2015 11:49
|
|
|
|
| # ? May 10, 2024 03:12 |
|
|
Yeah the only "McCafe" I ever see is the logo on the warm drink cups, which I just thought was them trying to sound fancier to compete with the Starbucks crowd. I really see dipping profits for McD's to be just one sign of the growing trend where enough post-boomer generations are starting to get old enough to make educated decisions for themselves and tune out the non-stop media frenzy that's been going on since before they could walk. It's the same reason Wal-Mart also is reporting their first dip in profit growth, and more political things like prescription drug prices skyrocketing and Bernie Sanders being the candidate the people want instead of who the networks tell them to. Not to be on a soapbox, but it's starting to look like the greed-based models this whole country has been running on for over thirty years are finally starting to wear out. All the times this thread talks about stupid marketing plans failing to reach Millennials is just proof of that. Not that I think we're suddenly going to stop being duped and ripped off left and right, just that I think the powers that be need to come up with new methods if they expect to ever continue at the level they had been. Those that can't are dying very quickly.
|
|
#
?
Oct 18, 2015 12:16
|
|
