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mostlygray posted:When one these advertising companies talks to me about the importance of pre-roll or click-bait ads (my words) I ask them, "What was the last pre-roll ad you saw on Youtube for?" How about the pop up ad in the last Youtube video you watched? When you went to your favorite news site or aggregator, what ad stood out to you? Do you like having a giant floating ad covering the page when you view a mobile version of a website? How does that make you want to return to the site? Some of the best ads are, ironically, the ones that are super oldschool "take a break in the program to talk about a product" stuff. On Youtube, I'm more than happy to watch an ad sketch by Gamegrumps, or hear about how a given company or product is helping out with, say, Extra Credits' channel by throwing them some money- as long as it's the actual channel folks selling the product to me, I really don't mind. I suppose it's an honesty thing- if someone I like listening to says "Hey folks, this episode is sponsored by Sweet Lewtz, go take a look," I can guarantee that I'll associate Sweet Lewtz with keeping one of my favourite channels afloat. Which, these days, is a pretty loving huge deal. Gamegrumps in particular throws a shitton of effort into really loving nailing their ad sketches- while I don't currently want Crunchy Roll, they've done three ads for it so far so I know the name, which is more than I can say for any other paid anime streaming service.
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Dec 7, 2015 21:19
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Jasper Tin Neck posted:Come to think of it, it's weird Amazon.com and other online stores don't already have a "share your purchase on Facebook/Instagram/Snapchat/etc for 10% off handling fees" or something. I bought my sister a birthday present from the NBC store and didn't realize I'd given them permission to post on my Facebook wall. Bout thirty minutes later I get a text from her asking me who l'd bought the Parks and Rec shirt for. Turns out that my newest Facebook update said 'Depressio just purchased this shirt from NBC DOT COM! Buy your shirt today!'
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Dec 7, 2015 21:59
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Somfin posted:Some of the best ads are, ironically, the ones that are super oldschool "take a break in the program to talk about a product" stuff. On Youtube, I'm more than happy to watch an ad sketch by Gamegrumps, or hear about how a given company or product is helping out with, say, Extra Credits' channel by throwing them some money- as long as it's the actual channel folks selling the product to me, I really don't mind. I suppose it's an honesty thing- if someone I like listening to says "Hey folks, this episode is sponsored by Sweet Lewtz, go take a look," I can guarantee that I'll associate Sweet Lewtz with keeping one of my favourite channels afloat. Which, these days, is a pretty loving huge deal. Gamegrumps in particular throws a shitton of effort into really loving nailing their ad sketches- while I don't currently want Crunchy Roll, they've done three ads for it so far so I know the name, which is more than I can say for any other paid anime streaming service. The other thing is that situations like that allow the people making the shows to actually control what does and doesn't get advertised. The other snag with internet advertising is that it's gotten skeevy as hell. That banner ad that just loaded may very well have installed malware on your computer you didn't even know about. Even accidentally clicking on an ad may load some site that vomits spyware all over your hard drive. A couple of guys talking about video games can't accomplish those things and can filter out malvertising. They also know well ahead of time what they're selling and can be all like "no I will not tell our viewers about that loving mom who fixes everything." Putting up adverts through some internet service that handles it for you has less control. Yeah you can filter it out but it always seems to come back.
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Dec 7, 2015 22:09
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Somfin posted:Some of the best ads are, ironically, the ones that are super oldschool "take a break in the program to talk about a product" stuff. On Youtube, I'm more than happy to watch an ad sketch by Gamegrumps, or hear about how a given company or product is helping out with, say, Extra Credits' channel by throwing them some money- as long as it's the actual channel folks selling the product to me, I really don't mind. I suppose it's an honesty thing- if someone I like listening to says "Hey folks, this episode is sponsored by Sweet Lewtz, go take a look," I can guarantee that I'll associate Sweet Lewtz with keeping one of my favourite channels afloat. Which, these days, is a pretty loving huge deal. Gamegrumps in particular throws a shitton of effort into really loving nailing their ad sketches- while I don't currently want Crunchy Roll, they've done three ads for it so far so I know the name, which is more than I can say for any other paid anime streaming service. This is what made Gabe and Tycho so loving rich. Robert Khoo saw a TON of marketing potential for them and built their empire out of them being "just 2 guys who won't bullshit you." Now look at them! Yeah, they make a lot of money from their content but they make a shitton on ads/marketing themselves.
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Dec 8, 2015 01:46
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Depressio111117 posted:I bought my sister a birthday present from the NBC store and didn't realize I'd given them permission to post on my Facebook wall. Bout thirty minutes later I get a text from her asking me who l'd bought the Parks and Rec shirt for. Turns out that my newest Facebook update said 'Depressio just purchased this shirt from NBC DOT COM! Buy your shirt today!' I buy lots of weird dildos and such over amazon and they always ask me if I want to share my purchase on facebook. Fortunately they put the option off in the corner where you're not likely to click on it by mistake, but I'm dreading the day this happens to me.
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Dec 8, 2015 01:58
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Wanamingo posted:I buy lots of weird dildos... See also: social media links on any porn site Worst part is when you can see how many people actually Liked it.
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Dec 8, 2015 02:05
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FutonForensic posted:See also: social media links on any porn site You know, maybe if we were all more open with what kind of porn we were into the world would be a better place
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Dec 8, 2015 02:18
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Full Battle Rattle posted:You know, maybe if we were all more open with what kind of porn we were into the world would be a better place a world without handshakes
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Dec 8, 2015 02:46
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Alaois posted:a world without handshakes it's a world of laughter, a world of tears...
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Dec 8, 2015 03:06
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FutonForensic posted:See also: social media links on any porn site I was just thinking of that when I was reading those posts. What a weird thing. "Hey, man! Thanks for sharing that video, it was great to jerk off to!"
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Dec 8, 2015 03:12
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Boywhiz88 posted:"Hey, man! Thanks for sharing that video, it was great to jerk off to!" But enough about PYF's porn threads (RIP)
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Dec 8, 2015 03:43
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Somfin posted:Some of the best ads are, ironically, the ones that are super oldschool "take a break in the program to talk about a product" stuff. On Youtube, I'm more than happy to watch an ad sketch by Gamegrumps, or hear about how a given company or product is helping out with, say, Extra Credits' channel by throwing them some money- as long as it's the actual channel folks selling the product to me, I really don't mind. I suppose it's an honesty thing- if someone I like listening to says "Hey folks, this episode is sponsored by Sweet Lewtz, go take a look," I can guarantee that I'll associate Sweet Lewtz with keeping one of my favourite channels afloat. Which, these days, is a pretty loving huge deal. Gamegrumps in particular throws a shitton of effort into really loving nailing their ad sketches- while I don't currently want Crunchy Roll, they've done three ads for it so far so I know the name, which is more than I can say for any other paid anime streaming service. Exactly. Draw me in. Give me something I'm interested in. You have all this intelligence out there that we only dreamed of 10 years ago, and no one does anything with it. I've seen the same BMW ad on Youtube about 20 times in the last few days. You can show me the ad 1,000 times if you like, but I can't afford a BMW, have never looked at a BMW related website, never mentioned BMW in my comments (except right now), and have always clicked skip as soon as possible. Don't you think that the algorithm should look for ads that relate to content that I have not clicked "Skip" on? Remember, the more revenue the client gets, the more they'll spend on advertising. 4 billion impressions means nothing when you only get 4 clicks and no purchases.
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Dec 8, 2015 04:55
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mostlygray posted:Don't you think that the algorithm should look for ads that relate to content that I have not clicked "Skip" on? Remember, the more revenue the client gets, the more they'll spend on advertising. 4 billion impressions means nothing when you only get 4 clicks and no purchases. Not really, because people are dumb. Someone who skips are Mercedes commercial but likes gamegrumps might watch a Mercedes ad performed by gamegrumps solely because it's by them or sit through/click on the ad because it's on their channel. Because people are dumb and would eat poo poo if someone they liked told them poo poo was amazing to eat.
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Dec 8, 2015 05:27
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So Honda has been doing this dumb ad campaign for a while where their car salespeople will do "random acts of kindness." It's totally staged, and it's pretty dumb to think that me seeing a car salesman buy somebody gas is going to make me trust them to not try to rip people off in car deals. Well, lately, they've been doing claymation commercials where the animated charaxters sing about all these random acts they do. SO THEY'RE NOT EVEN DOING THE RANDOM ACTS OF KINDNESS, NOW, IT'S ALL FICTITIOUS. Which is exactly the "deceptive and glad-handing" perception people have of car salespeople that the whole campaign is trying to quell.
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Dec 8, 2015 06:16
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Can we talk about USAA for a second? Yes, I know, this must not be bad marketing if I'm talking about it, yada yada. For most of my life, USAA was just a thing that I was vaguely aware of. My friends with parents in the military (and then later, friends who were in the military themselves) used it, said it was great and cheap, and that's about all I knew. In my mind it was a Good Product that I'd never use myself, like, for instance, Snap-On tools. Then, just a couple years ago, they became loving ubiquitous. I can't listen to the radio, or watch a TV show, or even surf on my non-adblocked work computer without running into a handjob of a commercial for loving insurance. I tried watching Sunday Night Football last night and I swear they ran the same ad during every break. What the gently caress? Ads during live sporting events are like the holy grail these days, and they had probably 30 minutes of cumulative time during those three hours. It must have cost millions. What does it cost to run a sidebar ad on Facebook for months at a time? If I was a customer of USAA, I would be pissed off that so much of my money was being spent on advertising a very limited service in such a scattershot way. Stick a few brochures on the table at the recruitment fair, send mailers to retired soldiers, and go back to being the kinda-secret great service that you were once perceived to be. This sudden marketing blitz just seems off-key for them.
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Dec 8, 2015 07:51
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Somfin posted:Some of the best ads are, ironically, the ones that are super oldschool "take a break in the program to talk about a product" stuff. On Youtube, I'm more than happy to watch an ad sketch by Gamegrumps, or hear about how a given company or product is helping out with, say, Extra Credits' channel by throwing them some money- as long as it's the actual channel folks selling the product to me, I really don't mind. I suppose it's an honesty thing- if someone I like listening to says "Hey folks, this episode is sponsored by Sweet Lewtz, go take a look," I can guarantee that I'll associate Sweet Lewtz with keeping one of my favourite channels afloat. Which, these days, is a pretty loving huge deal. Gamegrumps in particular throws a shitton of effort into really loving nailing their ad sketches- while I don't currently want Crunchy Roll, they've done three ads for it so far so I know the name, which is more than I can say for any other paid anime streaming service. I think the key is the personal endorsement. If they just had the presenter read the ad without saying they liked the product then I would have no problem with it, but if you're being paid to advertise something and you tell me that, coincidentally, you actually genuinely like it as well, I think you're lying. Wanamingo posted:I buy lots of weird dildos and such over amazon and they always ask me if I want to share my purchase on facebook. Fortunately they put the option off in the corner where you're not likely to click on it by mistake, but I'm dreading the day this happens to me.
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Dec 8, 2015 09:35
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Nuebot posted:Because people are dumb and would eat poo poo if someone they liked told them poo poo was amazing to eat. You don't even have to tell them it's amazing. https://www.youtube.com/watch?v=JL5JtapBDVY
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Dec 8, 2015 09:37
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Tiggum posted:That doesn't always work though. For example, the Cracked podcast has the ads read out by Jack O'Brien (the host) and he claims to use and enjoy the products, and I just do not believe him at all. It actually makes me dislike the things being advertised (although they're honestly not things I would be likely to want anyway), but he just comes across as really disingenuous to me. I had the same sort of response to the Cracked podcast, but I put that more to Jack O'Brien just not being a good host and really not knowing his audience. Like, at least back when I listened to the Cracked podcast he was really into spotlighting modern hip-hop and used it for all his bumper music and such, usually with credit to the artist and often talking a bit about it near the end. Which is fine, but he was clearly doing that because he personally wanted to, people listening to a podcast talking about how Last Action Hero is going to be a seminal media study text in years to come aren't going to give a poo poo about modern hip-hop, it doesn't suit the podcast at all. And that'd be fine if he could get me excited about it, but Jack's poo poo at pitching it, as well as pitching whatever service is sponsoring the show that week, because he's a thoroughly unengaging speaker. Again, if we contrast with something like Game Grumps, it's like night and day. I usually don't care about what service they're offering, but they do well at engaging the viewer and making you interested in the delivery. And if they're trying to pitch something they personally enjoy that's not necessarily what viewers might be interested in they usually do a hell of a lot better at pitching it.
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Dec 8, 2015 10:44
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Cleretic posted:I had the same sort of response to the Cracked podcast, but I put that more to Jack O'Brien just not being a good host and really not knowing his audience. Like, at least back when I listened to the Cracked podcast he was really into spotlighting modern hip-hop and used it for all his bumper music and such, usually with credit to the artist and often talking a bit about it near the end. Which is fine, but he was clearly doing that because he personally wanted to, people listening to a podcast talking about how Last Action Hero is going to be a seminal media study text in years to come aren't going to give a poo poo about modern hip-hop, it doesn't suit the podcast at all. And that'd be fine if he could get me excited about it, but Jack's poo poo at pitching it, as well as pitching whatever service is sponsoring the show that week, because he's a thoroughly unengaging speaker.
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Dec 8, 2015 12:27
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mostlygray posted:Advertising overload, especially on mobile sites, has become self defeating. At my work, I get pitched by all kinds companies selling adspace and impressions, clicks, blah blah blah. They insist in having interstitial ads, pop-ups, side bars, headers, footers, sponsored content. All of it. Are they actually aware how many people just block stuff like that? I can't even remember the last time I actually saw a pop-up. I mean, that#s probably not the thing you want to bring up in a pitch meeting, I just wonder how much adblock is actually taken into considerations. e X has a new favorite as of 13:00 on Dec 8, 2015 |
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Dec 8, 2015 12:57
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e X posted:Are they actually aware how many people just block stuff like that? I can't even remember the last time I actually saw a pop-up. They're probably aware that most people don't block it and if you're naive/uninformed enough to roll like that you might be dumb enough to click through. That or someone's now going to tell us how enough flashing pop-up ads imprint on your unconscious mind and make you buy whatever.
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Dec 8, 2015 13:02
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I'd imagine that the actual ad companies do, but the clients have no clue. I worked in a fortune 50 company for a while, and people in the marketing department refused to believe that email open numbers were impossible to obtain objectively. Yes, you can compare one campaign to another from a percentage standpoint and you can objectively count clicks where the viewer can't copy/paste the real destinations, but they just didn't understand that emails can only be counted as opened if images are loaded, and they sent very text-heavy emails where little would be lost on the viewer side if they didn't bother to unblock images. A few understood and said something along the lines of "oh, so that's why outlook mentions privacy", but others drank the sales koolaid and stuck with "they must have some other way like with JavaScript or something they patented"
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Dec 8, 2015 13:19
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walrusman posted:Can we talk about USAA for a second? Yes, I know, this must not be bad marketing if I'm talking about it, yada yada. Long time USAA member and I agree, but the service is good enough that I don't care.
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Dec 8, 2015 14:34
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e X posted:Are they actually aware how many people just block stuff like that? A surprisingly small amount of people use ad blocking software, or even know what it is for that matter. Let's not forget that a huge chunk of the population still uses Internet Explorer which (as far as I know) doesn't support extensions of any kind. I'd say that the numbers involved are negligible for most kinds of internet advertising. It's also different for mobile vs laptop/desktop browsing. The youtube mobile app doesn't have any kind of ad blocking capability for example. I'm not sure the default internet app for Android does either. All that makes a difference as well.
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Dec 8, 2015 15:14
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mostlygray posted:Exactly. Draw me in. Give me something I'm interested in. You have all this intelligence out there that we only dreamed of 10 years ago, and no one does anything with it. I've seen the same BMW ad on Youtube about 20 times in the last few days. You can show me the ad 1,000 times if you like, but I can't afford a BMW, have never looked at a BMW related website, never mentioned BMW in my comments (except right now), and have always clicked skip as soon as possible. This concept right here is why I always use PewDiePie to illustrate that Youtube and their Advertisers are working solely with imaginary money. PDP is the most successful Youtuber, making literally millions annually with his awful LPs. His primary demographic are the 13 and under set (My 8 year old who doesn't live with me told me he was "too much for little kids" when I asked if he's watched him). Do you honestly think kids care one way or another about all the luxury car and fancy computer and dependable insurance ads that play before the videos they watch, where each viewing is another cent sent to PDP? Or do you think they just think "boring" and wait for it to end? Internet advertising has become the same as desperate men trolling online dating sites--copypasting the same low-effort pitch to literally everyone hoping for that mythical one in a million chance that somebody will take interest. All it really accomplishes is breeding contempt in the viewer.
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Dec 8, 2015 19:43
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1000 Brown M and Ms posted:It's also different for mobile vs laptop/desktop browsing. The youtube mobile app doesn't have any kind of ad blocking capability for example. I'm not sure the default internet app for Android does either. All that makes a difference as well. I have adblocking on my computer, but holy crap listening to any kind of music on my ipod using the youtube app. Yes lets put multiple Freedom 55 commercials in the middle of a concert from a band with most likely 30 and under listeners.
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Dec 8, 2015 20:15
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I always forget Youtube ads are a thing until I go to watch something on my phone or on my parent's computer
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Dec 8, 2015 20:19
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1000 Brown M and Ms posted:A surprisingly small amount of people use ad blocking software, or even know what it is for that matter. Let's not forget that a huge chunk of the population still uses Internet Explorer which (as far as I know) doesn't support extensions of any kind. I'd say that the numbers involved are negligible for most kinds of internet advertising. Wow, how far in the past are you living? Like, just a quick look shows about 60% of people use Chrome and Firefox around 40%. The only people who I know that use IE use it at work because of software that only works with it. Even Windows doesn't use IE- Windows 10 had "Edge". And overt half of people in the 16-29 demographic use adblockers of some kind with Ad-Block having 200 million users. Hulu deliberately makes all ad breaks like 4 minutes of a screen that says "hey we see you blocking these ads". While some companies might not realize about the blocking, many do. It's no longer a secret that computer savvy folk use but for everybody.
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Dec 8, 2015 20:26
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Several UK broadcasters have wised up and started blocking people watching with adblock on. I would boycott them but I like the shows too much D: So I just do something else in another window.
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Dec 8, 2015 20:44
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Choco1980 posted:...Do you honestly think kids care one way or another about all the luxury car and fancy computer and dependable insurance ads that play before the videos they watch, where each viewing is another cent sent to PDP? Or do you think they just think "boring" and wait for it to end? Exactly. My daughters both watch videos of people playing videogames all the time (I try to keep them away from Pewdiepie). When an ad comes on, they switch to a different tab until they hear that their video is on. The same thing that we all do. It's a wasted form of advertising. If the ads were clever, maybe we'd watch them. The best ad I ever saw on Youtube was for the remake of Evil Dead. For 5 seconds, it just said "Don't click skip, Don't click skip, Don't click skip..." It drew me in, and I actually watched the preview.
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Dec 8, 2015 22:15
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mostlygray posted:The best ad I ever saw on Youtube was for the remake of Evil Dead. For 5 seconds, it just said "Don't click skip, Don't click skip, Don't click skip..." It drew me in, and I actually watched the preview.
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Dec 8, 2015 22:27
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1000 Brown M and Ms posted:A surprisingly small amount of people use ad blocking software, or even know what it is for that matter. Let's not forget that a huge chunk of the population still uses Internet Explorer which (as far as I know) doesn't support extensions of any kind. I'd say that the numbers involved are negligible for most kinds of internet advertising. Firefox, Chrome and probably even edge all block pop ups out of the box, no addons needed. Even my grandparents never see those anymore, yet websites are full of them.
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Dec 8, 2015 22:32
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Choco1980 posted:This concept right here is why I always use PewDiePie to illustrate that Youtube and their Advertisers are working solely with imaginary money. PDP is the most successful Youtuber, making literally millions annually with his awful LPs. His primary demographic are the 13 and under set (My 8 year old who doesn't live with me told me he was "too much for little kids" when I asked if he's watched him). Do you honestly think kids care one way or another about all the luxury car and fancy computer and dependable insurance ads that play before the videos they watch, where each viewing is another cent sent to PDP? Or do you think they just think "boring" and wait for it to end? The best thing ads ever sold were the ads themselves.  Yeah most ads actually make mis dislike the brand, especially if I've seen the same ad more than once in a day. Sites like the Daily Show's video player which tend to use the same single ad or two ads played over and over and over actively make me really really hate the brand. I've said before (can't remember if it was this thread) but advertisers really need to track if you've seen an ad before or not. Its one thing if I see a TV ad for a second time on youtube, but if the same Daily Show website has shown me the same ad 4 times, loving quit it already. You're just making me really really hate the company responsible. If you have other ads then go ahead and show them, but if you don't then you just need to eat that and let me watch the video already. But that's just how rear end-backwards most ads are. Only showing me the ad 1 time would be in the best interest of the ad (maybe per day), but showing me 20 times in a day means the website gets to charge for 20 people seeing that ad. If I was a company using the web to advertise I'd demand a list of unique IPs of viewers or something.
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Dec 8, 2015 22:39
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1000 Brown M and Ms posted:A surprisingly small amount of people use ad blocking software, or even know what it is for that matter. Let's not forget that a huge chunk of the population still uses Internet Explorer which (as far as I know) doesn't support extensions of any kind. I'd say that the numbers involved are negligible for most kinds of internet advertising. Lots of people use some sort of ad-blocking software on their desktops nowadays. It's gotten to the point where in, for example, Germany, you have major mainstream sites blocking access to their content unless you disable AdBlock first. The pushback is starting, they're going to find some new way to push ads down our throats, it could be that we're living in a golden age of ad-free Internet browsing. I wouldn't even mind ads if they didn't make them so goddamn annoying and intrusive. YouTube alone must have provided an enormous boost for AdBlock's popularity.
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Dec 8, 2015 22:45
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Phlegmish posted:Lots of people use some sort of ad-blocking software on their desktops nowadays. It's gotten to the point where in, for example, Germany, you have major mainstream sites blocking access to their content unless you disable AdBlock first. The pushback is starting, they're going to find some new way to push ads down our throats, it could be that we're living in a golden age of ad-free Internet browsing. The pushback to this pushback has also started, there are filters and extensions (and automatic host file modders) that block the adblock blockers. It's blocks all the way down. Soon I'd imagine visiting a site without an ad blocker just makes your computer explode.
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Dec 8, 2015 22:49
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I've said it before in this thread, but ads that tear down the products competition always put be against the product being advertised because it feels like they have no faith in the product so they're trying to distract you by telling you how lovely the other brand is. Why I was always very anti-sega in the 80s and 90s because rather than showing all the cool stuff they did (which to be fair, they did sometimes) they said "Nintendo sucks! its graphics are poo poo!" and tried to sell us on a meaningless number. Anyways, as for ads in podcasts, they made me stop listening to 2 different ones I used to enjoy. How Did This Get Made was the bad movie podcast I started listening to first, but as time went on, it felt like too much of the episodes were taken up by really bad ads. You got them at the start, and they would constantly interrupt the rest of the show, multiple times. The ads weren't even amusing or funny, they were just the same pre recorded crap for the same crummy sites over and over. Skeptics Guide to the Universe also did the same thing, plus a lot of the show was taken up by their own self promotion for appearances and conventions and stuff. Also the departure of Dr Rebecca Watson made me dump the podcast as well. Thing is, The Flop House and Giant Bomb both have ads but the ads are always entertaining, and have an improvisational feel to them. Even though I'd never visit or order from the stuff they're promoting, its amusing to hear them riff on each other. Also, it helps they have one ad per show. Also its funny hearing them talk about Draft Kings considering the problems the site has had lately. Oh and while watching Youtube the other day, as I watch it through my ps4 to watch like Ashens and Danger Dolan vids while playing games or whatnot, they kept advertising the Kurig Cold. I was thinking "I want one of those. I love cold drinks!" then I looked it up and wow, expensive, and actually kind of poo poo. A 4oz glass of pop costs half the price of a 12 can case, the hell? Though if I wasn't as savvy as I am, I could see myself wanting one for Xmas, and been disappointed upon getting it.
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Dec 8, 2015 23:44
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Writer Cath posted:I'm thinking of getting Enrique his own Enrique.
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Dec 8, 2015 23:57
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Lol if you don't get Enrique to buy his own Enrique.
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Dec 9, 2015 00:11
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Jasper Tin Neck posted:Come to think of it, it's weird Amazon.com and other online stores don't already have a "share your purchase on Facebook/Instagram/Snapchat/etc for 10% off handling fees" or something. I sometimes order loose leaf tea from Adagio, and they give you a free sample of your choice of tea if you share on Facebook. I just do it, pick my tea, and then immediately delete the post once the order is complete. Seems to work out pretty well.
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Dec 9, 2015 00:15
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That reminds me of when Netflix used to post what you watched on Facebook. I didn't realize it did that and watched Zombies of the rear end and everyone was posting "wtf?!!???". Except my zombie fanatic friends who posted simply "eh it wasn't that good".
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Dec 9, 2015 00:18
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