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CommonShore posted:If McDonalds want "Millenial" dollars, they shouldplay the camp angle and become a mild caricature of the McDonalds that the oldest "millenials" might foggily remember from the late 80s and early 90s. I was born in 1996 and it still gobsmacked me when the local McDonalds gutted itself and turned into a wannabe Starbucks. It feels like the food version of the Beverly Hillbillies.
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Mar 9, 2016 05:50
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Based on Q3 and Q4 results, I'd say the approach to becoming more premium and working to improve food quality has been successful in a way that years of race to the bottom or nostalgia appeal have not been. Not to say McDonald's is now perfect and forever growing, but their new approach of prioritizing better products and putting that at the forefront of the brand message has shown sales and revenue increases while prior approaches have nearly 2 years straight or more of declines. In other dumb moves in marketing: lets run an attack ad about "not standing up for veterans" about a veteran who lost their legs during their tour of duty Barudak has a new favorite as of 05:55 on Mar 9, 2016 |
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Mar 9, 2016 05:52
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Now I kinda wonder if using Ronald to advertise to Adult audiences, albeit in an ironic fashion, would actually work in this climate? As for the table service, I've never tried it. At least here in Canada, they have introduced a 'build a sandwich' option with their new touchscreens. And I have been tempted despite the kinda hefty price. But the one person I heard that used it had the manger come out and wait on them, which was awkward as gently caress for them. So thus, I have never tried it because I don't go to mcdonalds to feel guilty about leaving a tip. I go to buy some cheap, lovely food and then disappear into the night. At least up here we still have the 'extra value menu' because ours were never a dollar. The unfortunate fact is that gives them free reign to up the prices whenever.
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Mar 9, 2016 06:04
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SomeJazzyRat posted:Now I kinda wonder if using Ronald to advertise to Adult audiences, albeit in an ironic fashion, would actually work in this climate? Worked for Coca-Cola's OK soda. http://www.buzzfeed.com/briangalindo/the-strange-story-of-ok-soda#.kaDxgN1VL The world's most ironically nihilistic soft drink.
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Mar 9, 2016 06:12
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In Australia there are staff specifically for waiting on custom-burger customers (though they pull double duty in assisting with the self-order kiosks because not enough people go for the custom burger), but then [derail fuel omitted] so there's nothing to feel awkward about. Except being told how to use a really simple kiosk but I've seen others struggle with them so I can't hold that against the staff.
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Mar 9, 2016 06:13
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CommonShore posted:I think we went through this in one of these marketing/iosm threads about eight months ago when there was the Now that you mention it, why aren't they doing this? Us 80s babies are right at that age where we are getting nostalgic about things and have kids that we want to shovel cheap, palatable food into. The other day I was actually fondly remembering going there as a little kid and what a special treat it was. (And the one crazy lady that was always there, ordering an orange juice and dumping half the salt shaker in it and drinking it.) Starbucks already does the bougie thing well enough, why bother with that? Might as well be tacky and weird like they used to be. Or maybe it's working just fine. Does anyone know if the whole McCafe thing has been worthwhile yet?
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Mar 9, 2016 07:32
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McDonalds is Going Out of Business
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If they seriously went for the retro look, I'd never step foot in a McDonald's again. Even as a kid I thought that everything looked so dirty, even if it was clean. At the least, the life-size Ronald McDonald statue would inspire some teens to take silly photos.
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Mar 9, 2016 08:08
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Barudak posted:Based on Q3 and Q4 results, I'd say the approach to becoming more premium and working to improve food quality has been successful in a way that years of race to the bottom or nostalgia appeal have not been. Not to say McDonald's is now perfect and forever growing, but their new approach of prioritizing better products and putting that at the forefront of the brand message has shown sales and revenue increases while prior approaches have nearly 2 years straight or more of declines. [/url] I have no idea of the facts in this, but my first instinct is to assume that the rise in profits after increasing the prices to "premium" standards in the case of McD would have more to do with the complacency of the brand loyalists still around spending more for the same crap increasing margins than any sort of psychological effect...
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Mar 9, 2016 17:08
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I'll admit I've been having a hankering for those old McDonald's cookies I used to get as a child. But yeah, both of my siblings are Millennials and they used to have their birthday parties at McDonalds. So there's probably a lot of nostalgia to mine there. I don't get why McDonalds doesn't just diversify. They tried it with Boston Market and Chipotle, but then jumped out and scurried back to their familiar Golden Arches. Are they afraid of cannibalizing sales from their existing stores? It would seem to me that an upscale option (Rónald's) would offer good cross promotion with the McDonalds IP. Like fancy Happy Meals.
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Mar 9, 2016 17:12
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Krispy Kareem posted:I'll admit I've been having a hankering for those old McDonald's cookies I used to get as a child. But yeah, both of my siblings are Millennials and they used to have their birthday parties at McDonalds. So there's probably a lot of nostalgia to mine there. They have this in non-US markets for some testing. Hong Kong for instance is getting a completely new style store with offerings and menu. As I mentioned due to company structure the U.S. will almost always be last to implement any changes and will do the minimum to meet those changes. Also to someone curious if higher prices equal more revenue the number of people entering McDonalds also increased in the time period so at least some of the growth is new customers rather than just raising prices.
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Mar 9, 2016 17:45
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Ah, fair enough then. But yeah, I imagine McD's and the rest will almost definitely follow in the footsteps of Taco Bell and make upscale "hip" versions of their chain if the "Taco Bell Cantina" test stores do well enough...that is, the ones that change their format from a fast food restaurant to a stylish tapas bar style.
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Mar 9, 2016 17:54
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Even if McDonald's started to struggle, it would be a slow death. Within 3 miles of my home I have seen Burger King, KFC, Pizza Hut, Carl's Jr, Dairy Queen, Arby's, and Jack in the Box all have to close at least one store, while every McDonald's (of which there are at least 5) have all stayed strong for years. And this is in suburban Southern California with plenty of food options both cheap and higher-end.
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Mar 9, 2016 18:06
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WickedHate posted:I was born in 1996 and it still gobsmacked me when the local McDonalds gutted itself and turned into a wannabe Starbucks. It feels like the food version of the Beverly Hillbillies. I'm nine years older than you and too young to understand your reference.
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Mar 9, 2016 18:23
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YeahTubaMike posted:I'm nine years older than you and too young to understand your reference. Syndicated TV is a hell of a thing. SomeJazzyRat posted:Now I kinda wonder if using Ronald to advertise to Adult audiences, albeit in an ironic fashion, would actually work in this climate? Isn't this what they were trying, at least in a really misguided way, to do with the Hamburglar ad campaign they started a little bit ago? It was really poorly received, but I'm not sure if that's because the idea itself was awful or entirely on the execution (who thought making the Hamburglar a skeezy dad was the way to go?).
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Mar 9, 2016 18:49
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It does seem weird that they don't combine IP with modern pop culture. I remember McDonald's commercials almost having storylines, where Grimance needs a shake or something and then the Hamburglar messes stuff up. They could do all kinds of tongue in cheek tie in's like a Bachelor type reality show where Ronald is choosing between various side orders. This poo poo writes itself. Instead we get allusions to loving a Big Mac or vague and unoffensive 'I'm loving it' slogans. Krispy Wafer has a new favorite as of 20:14 on Mar 9, 2016 |
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Mar 9, 2016 18:58
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Some goon probably works for McDonalds and they'll do all of this and become some VP and McDonalds will make millions of dollars off of our ideas and we'll still just be here shitposting.
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Mar 9, 2016 19:43
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Essentially, by trying to market to everyone they end up marketing to no one.
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Mar 9, 2016 19:47
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CommonShore posted:Some goon probably works for McDonalds and they'll do all of this and become some VP and McDonalds will make millions of dollars off of our ideas and we'll still just be here shitposting. And yet, despite his wealth and success deep down he will envy us.
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Mar 9, 2016 20:36
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Doctor Malaver posted:And yet, despite his wealth and success deep down he will envy us. they say if you build your fortune off of McDonalds, your face becomes gradually, permanently, and unstoppably stained with clown paint. Full story by R.L. Stine
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Mar 9, 2016 22:14
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I finally saw PUPPY MONKEY BABY today for the first time--I guess it has finally made its way up to Canada! It was just as gloriously wtf and stupid as I could have hoped 
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Mar 10, 2016 03:49
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SomeJazzyRat posted:Now I kinda wonder if using Ronald to advertise to Adult audiences, albeit in an ironic fashion, would actually work in this climate? They did this a bit when they were selling the failed Arch Deluxe in the 90s, their attempt at an "adult" burger. https://www.youtube.com/watch?v=RhJNE6CMkkY I also remember a commercial where some golfers are talking and Ronald walks by.
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Mar 10, 2016 07:29
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McDonalds should just go back to using lard. No one who's health conscious ever gave a gently caress about them anyways, might as well give me the good fries back before they finally have to be cannibalized and reformatted by some outside corporate conglomerate.
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Mar 10, 2016 09:02
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Corn oil or whatever they use is probably cheaper than lard
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Mar 10, 2016 09:30
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I thought they used tallow.
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Mar 10, 2016 09:47
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I thought they'd switched when people complained that lard wasn't vegetarian.
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Mar 10, 2016 10:00
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They still add beef flavoring to the oil when they cook the fries. The fries are vegetarian only in India.
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Mar 10, 2016 10:22
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Haschel Cedricson posted:I thought they used tallow. Yeah, they used beef tallow originally, but stopped when people complained about the high levels of saturated fats. Irony of ironies, they replaced it with trans fat-loaded shortening 
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Mar 10, 2016 10:39
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Mu Zeta posted:They still add beef flavoring to the oil when they cook the fries. The fries are vegetarian only in India. They're also vegetarian in the UK, at least. quote:The Fries we serve on our UK menu are suitable for vegetarians. The ingredient declaration for our UK Fries is: Potatoes, Vegetable Oil (Sunflower, Rapeseed), Dextrose.
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Mar 10, 2016 11:14
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I know killing your customers isn't the best long term plan but "gently caress you there's meat and meat fat in everything we serve" sounds great.
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Mar 10, 2016 15:39
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Cakefool posted:I know killing your customers isn't the best long term plan but "gently caress you there's meat and meat fat in everything we serve" sounds great. That's the heart attack grill
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Mar 10, 2016 17:17
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Screaming Idiot posted:Mcdonalds will never go upscale because every single one of their locations is a greasy cesspit where only the poorest of the poor go to eat.   Maybe in the US but Australia gets a ton of this stuff tested out here.
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Mar 10, 2016 17:30
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I read that as "100% Anguished".
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Mar 10, 2016 17:35
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Croccers posted:
The menu is covered with this stuff in Canada. I'm admittedly not a big Mcdonalds eater, but I have literally never seen someone order any of this. Every time I go in people want a) mcdoubles, b) nuggets, c) fries, d) ice cream cones. Even poo poo like Big macs only get ordered when someone has a coupon. Realistically, if McDonalds stopped trying to push this fake high end poo poo that nobody wants, they could reduce overall wastage and decrease the food cost on the stuff people want to buy. That would let them either a) increase quality, b) drop prices, c) increase profits, or d) some combination of the former.
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Mar 10, 2016 20:02
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Croccers posted:
Ah, so it's an expensive greasy cesspit located on a prison colony. A vast improvement!
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Mar 10, 2016 20:49
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CommonShore posted:The menu is covered with this stuff in Canada. I'm admittedly not a big Mcdonalds eater, but I have literally never seen someone order any of this. Every time I go in people want a) mcdoubles, b) nuggets, c) fries, d) ice cream cones. Even poo poo like Big macs only get ordered when someone has a coupon. I know a ton of people that prefer McCafe to Timmies.
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Mar 10, 2016 20:52
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I think McDonald's would be better off buying some well liked name like Five Guys or something like that, keep their hands off, and skim from it. Let McDonald's stores themselves be the sort of restaurant of last resort that they are, and put your money in other things.Lady Naga posted:I know a ton of people that prefer McCafe to Timmies. Apparently this coffee expert says that McDonald's coffee isn't the worst of the cheap coffees, though Dunkin' Donuts and Folgers seem to be the real winners: https://www.youtube.com/watch?v=Cu-S_USMQ0U
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Mar 10, 2016 21:01
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Mcdonalds coffee is horrible muck that's usually left to burn for hours because the employees are all idiot children or middle-aged losers who aren't paid well enough to give a gently caress about anything anymore.
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Mar 10, 2016 21:04
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You sure showed them.
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Mar 10, 2016 21:06
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Croccers posted:
A McDs by my work started doing this stuff, and it's been much better for it. Quality of food and service went up, and it's been an all-around good experience.
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Mar 10, 2016 21:13
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foobardog posted:I think McDonald's would be better off buying some well liked name like Five Guys or something like that, keep their hands off, and skim from it. Let McDonald's stores themselves be the sort of restaurant of last resort that they are, and put your money in other things. Isn't that what they tried to do with Chipotle's a few years ago?
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Mar 10, 2016 22:06
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