|
Waffleman_ posted:To be fair, nobody has used cyber to mean that in like 10 years. I sadly take off my wizard hat
|
#
?
Dec 23, 2016 05:11
|
|
|
|
| # ? May 22, 2024 17:41 |
|
|
Just saw an ad for Mafia III set to a hip hop track. Why even set your game in the 60s, or any defined time period, if your marketing team is just going to gently caress it up for you? Related, was it Battlefield 1 that had a dubstep remix of Seven Nation Army in one trailer?
|
|
#
?
Dec 26, 2016 22:42
|
|
|
My Lovely Horse posted:Related, was it Battlefield 1 that had a dubstep remix of Seven Nation Army in one trailer? Yes, which goes to show you how divorced marketing it from the game itself as the developers tried to advertise it as a a serious approach to WW1.
|
|
#
?
Dec 26, 2016 22:46
|
|
|
BetterToRuleInHell posted:Yes, which goes to show you how divorced marketing it from the game itself as the developers tried to advertise it as a a serious approach to WW1. You were expecting any different from Call of Battlefield?
|
|
#
?
Dec 26, 2016 22:50
|
|
|
My Lovely Horse posted:Just saw an ad for Mafia III set to a hip hop track. Why even set your game in the 60s, or any defined time period, if your marketing team is just going to gently caress it up for you? A big thing about Mafia III is that it features a mixed heritage protagonist in a fictional equivalent of New Orleans. It's not going for a The Godfather vibe. ...and the main target audience is probably 15-30, so I'm not surprised they didn't have big band music as the soundtrack to the commercial. quote:Related, was it Battlefield 1 that had a dubstep remix of Seven Nation Army in one trailer? Yes. Their current commercial uses Smashing Pumpkins - Bullet With Butterfly Wings tho. You get Billy Corgan screaming "CAAAAAAAGGGGE" as the title of the game shows up. It's so dumb that it makes me chuckle every time.
|
|
#
?
Dec 26, 2016 22:54
|
|
|
Mierenneuker posted:A big thing about Mafia III is that it features a mixed heritage protagonist in a fictional equivalent of New Orleans. It's not going for a The Godfather vibe. Smashing Pumpkins do scream sometimes but not in that song
|
|
#
?
Dec 26, 2016 23:42
|
|
|
Ranma Fan Art posted:Smashing Pumpkins do scream sometimes but not in that song I'm guessing they're referring to this part. https://www.youtube.com/watch?v=8-r-V0uK4u0&t=204s And now I'm going to have the song in my head for the rest of today.
|
|
#
?
Dec 27, 2016 00:15
|
|
|
hyperhazard posted:I'm guessing they're referring to this part. The world is a campfire
|
|
#
?
Dec 27, 2016 02:07
|
|
|
ToxicSlurpee posted:I remember reading a study that proved that sex gets attention but is a terrible way to sell things. People seeing an advert with a sexy woman will remember the woman pretty well but tend to forget everything else.
|
|
#
?
Dec 27, 2016 04:02
|
|
|
dirksteadfast posted:Saw my first commercial for Cracker Barrell over the weekend. There are no Cracker Barrells in this state. The channel wasn't even a standard channel for most hotel cable packages, so you can't even argue it's for the tourists when they head back home. I even had to go out of my way to find the nearest one, because the radius for the locator on their website doesn't stretch far enough.
|
|
#
?
Dec 27, 2016 04:05
|
|
|
Whatev posted:Was this study made by a sexy woman because you seem pretty unsure of the details Ayyy
|
|
#
?
Dec 27, 2016 05:03
|
|
|
BetterToRuleInHell posted:Yes, which goes to show you how divorced marketing it from the game itself as the developers tried to advertise it as a a serious approach to WW1. Counterpoint, using a song called '7 Nation Army' is a pretty awesome way to market a game about world wars.
|
|
#
?
Dec 27, 2016 05:18
|
|
|
dirksteadfast posted:Saw my first commercial for Cracker Barrell over the weekend. There are no Cracker Barrells in this state. The channel wasn't even a standard channel for most hotel cable packages, so you can't even argue it's for the tourists when they head back home. I even had to go out of my way to find the nearest one, because the radius for the locator on their website doesn't stretch far enough. As always, the reason is because national advertising is by volume cheaper than buying only in specific markets once you've stores in enough markets, and/or unless an ad agency's buying team is extremely on top of their poo poo and cares, a make good spot or two running in the wrong market is just not a priority problem. Also, if you have access to file formats your local stations/cable company accepts with only a bare minimum of work you too can 15 second ad placements at 2am on your local networks for like, $10 or less.
|
|
#
?
Dec 27, 2016 07:38
|
|
|
Barudak posted:As always, the reason is because national advertising is by volume cheaper than buying only in specific markets once you've stores in enough markets, and/or unless an ad agency's buying team is extremely on top of their poo poo and cares, a make good spot or two running in the wrong market is just not a priority problem. I've always wondered what advertising costs. You hear about the two million dollar spots during the Superbowl, but not really what it costs to put out regular ads at off-peak times. I never have days off during the week so yesterday I got to watch daytime television for the first time in months. One channel skipped three regular 2 minute commercial breaks for one 6 minute mega-break for an infomercial. That was interesting I guess. If you DVR'ed it and were fast forwarding commercials you'd probably stop at multiple times just to see what the gently caress was taking this long.
|
|
#
?
Dec 27, 2016 16:00
|
|
|
|
|
#
?
Dec 27, 2016 16:05
|
|
|
Krispy Kareem posted:I've always wondered what advertising costs. You hear about the two million dollar spots during the Superbowl, but not really what it costs to put out regular ads at off-peak times. If you call your local network asking for a TV rate card you can find out pretty much exactly what it costs, although how co-operative they are with you will vary quite a bit with big markets probably never responding and small markets thirsty for dollars. If the ad you are seeing is not leading into prime-time, prime-time, or post prime-time and you don't live in a top 50 DMA it probably didn't cost much. Pricing also doesn't scale smoothly, so the price of New York compared to LA is not strictly equivalent to the sizes of the markets compared to each other (typically the cost falls faster than the market is relative in size to another with some exceptions based on demographic bents like Texas) but it does scale. If you live in a relatively small market, placing an add with your local TV networks or radio stations may be as easy as literally picking up the phone or emailing their rep. If you live somewhere truly remote you can likely buy an irritating amount of advertising since its not typically sold on a spot basis by rather a cumulative rating point which can be difficult to deliver against late at night. This is how you end up looking at the schedule for 3am re-runs of the Shield in a small market an hour and a half north of you and buying a spot which is nothing but a black and white text block spoiling the end of the series that played every night for a week. DVR through that!
|
|
#
?
Dec 27, 2016 16:26
|
|
|
Am I missing something here? vvv Ah, I have not been paying attention to non-political news for a while vvv Gynocentric Regime has a new favorite as of 17:34 on Dec 27, 2016 |
|
#
?
Dec 27, 2016 17:25
|
|
|
Glazier posted:Am I missing something here? Johhny Depp has been accused of beating up his wife.
|
|
#
?
Dec 27, 2016 17:29
|
|
|
Glazier posted:Am I missing something here? I'm going to guess it's because Johnny Depp supposedly has terrible body odor.
|
|
#
?
Dec 27, 2016 17:30
|
|
|
Alhazred posted:Johhny Depp has been accused of beating up his wife. I thought it was because he claims to be some kind of Native American, and savage is kind of a slur for them.
|
|
#
?
Dec 27, 2016 18:41
|
|
|
Perfume commercials are always incredibly pretentious, but Depp's "I'm going to the desert to be at peace w/nature also apparently I always wear Jack Sparrow make-up now" ad made me embarassed for him.
|
|
#
?
Dec 27, 2016 19:43
|
|
|
davidspackage posted:Perfume commercials are always incredibly pretentious, but Depp's "I'm going to the desert to be at peace w/nature also apparently I always wear Jack Sparrow make-up now" ad made me embarassed for him. Doesn't he also take off all his lovely costume jewelry and bury it in a hole? I hate perfume commercials in general but watching what looks like a dirty homeless guy grub around in the desert on a drug-fueled mind gently caress is not making me want to buy a scent.
|
|
#
?
Dec 27, 2016 20:05
|
|
|
value-brand cereal posted:I thought it was because he claims to be some kind of Native American, and savage is kind of a slur for them. I thought it was the pretentious rear end misspelling of "savage." That70sHeidi posted:I hate perfume commercials in general Everyone does, but how else are you supposed to advertise a fragrance on a medium where you can't smell it? "It smells good, we promise!" is a lovely ad.
|
|
#
?
Dec 27, 2016 20:49
|
|
|
WampaLord posted:I thought it was the pretentious rear end misspelling of "savage."
|
|
#
?
Dec 27, 2016 20:51
|
|
|
InediblePenguin posted:this just in: French is just English that's been misspelled
|
|
#
?
Dec 27, 2016 20:58
|
|
|
Just show a nose and smiling.
|
|
#
?
Dec 27, 2016 21:00
|
|
|
It got fixed in a bunch of places.      Protip: don't make your advertising incredibly easy to deface to make it hilarious. I mean it's one letter away.
|
|
#
?
Dec 27, 2016 21:06
|
|
|
WampaLord posted:I thought it was the pretentious rear end misspelling of "savage." https://vimeo.com/180668935 "You'll experience uncontrolled body movements and will start shooting lasers from your fingertips" canis minor has a new favorite as of 21:40 on Dec 27, 2016 |
|
#
?
Dec 27, 2016 21:36
|
|
|
jojoinnit posted:
I passed a dumpster today with the company name "SWIPES" centered on the dumpster. It was very clear where they had painted over 2 letters before the company name. (**SWIPES, if I wasn't clear enough)
|
|
#
?
Dec 27, 2016 21:40
|
|
|
canis minor posted:https://vimeo.com/180668935 This is fantastic, it's like an alternate version of the Weapon of Choice music video.
|
|
#
?
Dec 27, 2016 21:44
|
|
|
I remembered when coca cola french had this thing where they print out random words on their cans and someone who didn't read french got offended because they got one that said retard.
|
|
#
?
Dec 27, 2016 21:48
|
|
|
WampaLord posted:This is fantastic, it's like an alternate version of the Weapon of Choice music video. Google the director 
|
|
#
?
Dec 27, 2016 21:51
|
|
|
jojoinnit posted:It got fixed in a bunch of places. Famously Pac-Man was originally going to be called Puck-Man (because he looks like a hockey puck kinda sorta I guess?) until someone noticed that all it would take was a small amount of sharpie to make the game called something much more foul.
|
|
#
?
Dec 27, 2016 23:39
|
|
|
El Estrago Bonito posted:Famously Pac-Man was originally going to be called Puck-Man (because he looks like a hockey puck kinda sorta I guess?) until someone noticed that all it would take was a small amount of sharpie to make the game called something much more foul. 
|
|
#
?
Dec 27, 2016 23:45
|
|
|
Tired Moritz posted:I remembered when coca cola french had this thing where they print out random words on their cans and someone who didn't read french got offended because they got one that said retard. lmao
|
|
#
?
Dec 27, 2016 23:49
|
|
|
WampaLord posted:Everyone does, but how else are you supposed to advertise a fragrance on a medium where you can't smell it? I think the intent is to make you aware that it exists. I haven't worn any kind of fragrance other than my own horrifying musk for at least a decade but you used to be able to go to places that sold perfume or cologne and get samples. At the very least they'll have a bottle you can get a sniff of to decide if you like it or not. The real stupid move in marketing is colognes and soaps marketed toward men that market themselves as something that will get you laid. I think I've heard more women complain that Axe anything smells more like something died than anything good than had anything even remotely positive to say about it. The colognes I've had the misfortune of smelling that marketed themselves as a sexy musk that makes you smell so drat manly have generally smelled more like something you'd use to mark your territory to get other men to go away. Except that they'll make women go away too because nobody wants to smell that foot stink garbage.
|
|
#
?
Dec 27, 2016 23:56
|
|
|
Lynx (Axe's name in some countries) was super popular at my high school, so whenever I smell it all I can think of is a boys PE class. That's not attractive.
|
|
#
?
Dec 28, 2016 00:43
|
|
|
Tired Moritz posted:I remembered when coca cola french had this thing where they print out random words on their cans and someone who didn't read french got offended because they got one that said retard. to be fair 'let's put random words on our cans' is a weird way to sync up with a campaign of putting random names on the cans.
|
|
#
?
Dec 28, 2016 00:45
|
|
|
1000 Brown M and Ms posted:Lynx (Axe's name in some countries) was super popular at my high school, so whenever I smell it all I can think of is a boys PE class. That's not attractive. Unlilever doesn’t care if you find it attractive. They use the idea of twenty‐somethings wearing it to sell it to middle‐schoolers. Unilever knows that twenty‐somethings don’t actually buy it, but their middle‐school customers do not.
|
|
#
?
Dec 28, 2016 01:01
|
|
|
|
| # ? May 22, 2024 17:41 |
|
|
Tired Moritz posted:I remembered when coca cola french had this thing where they print out random words on their cans and someone who didn't read french got offended because they got one that said retard.
|
|
#
?
Dec 28, 2016 02:37
|
|
