quote:

X, formerly known as Twitter, has signed a first-of-its-kind deal with celebrity Paris Hilton centred around live shopping and other exclusive content, as chief executive Linda Yaccarino attempts to revive the platform’s fortunes.

The two-year deal required the American socialite to work with X to create four original video programmes per year including for its nascent live shopping space, the company said. Hilton would also produce content on other X mediums such as its Spaces audio feature, it added.

A revenue-sharing agreement had been struck between Hilton’s 11:11 Media company and X, the social media platform added, describing the financial arrangement as “attractive” for both parties.

...

On Thursday, Yaccarino is set to meet bankers at Morgan Stanley, Bank of America, Barclays, MUFG, BNP Paribas, Mizuho and Société Générale — the lenders that bankrolled Musk’s takeover of the platform — to lay out her vision for the company.

Social media groups including TikTok have recently invested in live shopping features in the west following success in Asian markets. However, Meta and YouTube’s experiments have met with only limited success as western consumers remain unfamiliar with the format.

X, when still called Twitter, made a foray into live shopping in 2021 that gained little traction, and now has a product allowing users to watch, talk, and shop all in the same window. The company said that while watching a livestream with Hilton on X, users would be able to browse a catalogue of products and then click through to the site selling the goods to make a purchase via its in-app browser.

X said it would work to help Hilton secure brand sponsorship for each of her programmes on the platform, including the live shopping. Her regular videos would focus on topics such as Halloween, music, motherhood and cooking, X said, while Hilton would also help the company promote new consumer products and feature releases.

maybealabia posted:

You have 37 pages of posts itt lol

ben shapino posted:

Considering who some of the mods tried to "gently caress with" in the past I'd say it's a huge improvement

shyduck posted:

Wow, Paris Hilton

BigglesSWE posted:

https://twitter.com/bankstonatlaw/status/1708859836610290106?s=46&t=G1x8XWIwrNxUQoXItlkh2w

Oh this could be fun.

https://twitter.com/bankstonatlaw/status/1708859842054574098?s=46&t=G1x8XWIwrNxUQoXItlkh2w

Bip Roberts posted:

The one way to stop the man who spent 42 billion dollars on Twitter: sue him and win a small fraction of money

shyduck posted:

Wow, Paris Hilton

kazil posted:

Demon Of The Fall posted:

i would tell that dude's lawyer to shut the gently caress up and stop posting so much

kazil posted:

webcams for christ posted:

music?

kazil posted:

SilvergunSuperman posted:

Lol I like the direction this thread has taken, let's get the goons!

Also is elon really that bad guys? I mean cmon!

webcams for christ posted:

snipe

what about idiot king don't you understand?

kazil posted:

DEEP STATE PLOT posted:

even at the absolute height of her relevance paris hilton was not 'queen' of any of these things why does yakko think she is anywhere even close to one in 2023

this some real 'hello fellow kids' poo poo

The Saddest Rhino posted:

doubt it'd come to anything but if the lawsuit is responsible for any significant reputational or financial damage to musk, it was caused by the doge designer twitter account

https://twitter.com/BankstonAtLaw/status/1708859864871489822

shyduck posted:

I love a launchpad for new initiatives

Shifty Pony posted:

He's trying to butter up the GOP to keep them running interference for him. "Keep launching investigations into people I claim are wronging me and I'll promote your bullshit political narratives", that kind of thing.

Additionally in Texas the state Republicans have been heavily targeting anything power-related that is not oil an natural gas, and that threatens Elon's "giant battery that only sometimes explodes" project that would print money on the underregulated independent Texas power grid. He's probably working the refs to try and get them to exclude his battery projects from the crazy fees that they are placing on solar and wind.

Or it could just be his completely inscrutable political beliefs that are a complete mystery to everyone.

webcams for christ posted:

music?

The Saddest Rhino posted:

doubt it'd come to anything but if the lawsuit is responsible for any significant reputational or financial damage to musk, it was caused by the doge designer twitter account

shyduck posted:

There is a sliver of hope this will all be extremely hilarious

webcams for christ posted:

music?

Modal Auxiliary posted:

The fact that Paris Hilton has released more full-length albums than me is for sure my greatest shame.

Aramis posted:

They'll just settle out of court. The wording makes it clear that the case hinges on Musk tweets having a large influence, and I just don't see Elon wanting to have that be scrutinized in court.

shyduck posted:

I agree with this but I'm talking about more the possible blowback on that Doge Designer creep. There's a possibility that Elon will unfollow him and that guy will have a meltdown

kazil posted:

https://twitter.com/samsheffer/status/1708691918795001930

rotinaj posted:

Love how starkly handprints show up on the doors

Elias_Maluco posted:

#Sliving

MrQwerty posted:

there's a whole-rear end group of people who own DeLoreans that ended up painting them because the upkeep on the stock finish is insane