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Snatch Duster posted:All these campaigns succeeded though? Every time someone articulates this stupid loving idea I feel a strong urge to adopt a kitten and throw it down a well.
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Dec 5, 2014 21:06
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Patrick Bateman there would have two handfuls of plastic either way
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Dec 7, 2014 02:35
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Radio Paranoia posted:Sometimes a charity fucks it up royally by reducing it's beneficiaries to a glut of stereotypes. Holy poo poo 
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Dec 7, 2014 14:39
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Noyemi K posted:Do not read the comments, whatever you do, DO NOT read the loving comments  and install a comment blocker:https://addons.mozilla.org/en-us/firefox/addon/youtube-comment-snob/
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Dec 7, 2014 15:59
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Rough Lobster posted:Isn't there a variation on this that replaces offensive and misspelled comments with quotes from physicists and other luminaries? My friend said he had something like that and it sounds pretty great. A buddy of mine has one that examines each comment, and if it sees any misspellings or racial slurs, automatically changes the text to variations on "fart. FAAART. ~fart~ fart. Faaaart." I'm sure there's one out there that could do what you described. I just block 'em all when I'm browsing, but the fart machine is pretty goddamn funny at times. edit: quote:This video is offensive! Are all Americans pedophiles? It's a little girl in a fleshtone suit posing seductively! quote:fart GOTTA STAY FAI has a new favorite as of 16:58 on Dec 7, 2014 |
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Dec 7, 2014 16:53
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Nick_326 posted:-The red thing with the lightsaber is actually a giant, and thus couldn't be riding on top of that monster. The red thing is that monster. What the gently caress? Also, if I had a dollar for every time Harvey Weinstein frustrated or straight up pissed someone off, I'd be worth half as much as he is
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Dec 11, 2014 22:39
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Double Plus Good posted:This commercial for Charter is currently the worst commercial on TV, to me. I know cable commercials are low hanging fruit they're all generally terrible and it doesn't seem to matter either way, but it's so bad, and seemingly endless, that we laugh every time it comes on. It just moves from one joyless, robotic scene to the next, on and on. I like to think that at :10 the director's instructions were "okay when I say 'action' make them titty jiggle"
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Dec 11, 2014 23:50
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Elohssa Gib posted:Not a commercial but definitely a dumb move the ID protection company LifeLock put the CEO's actual SSN on the side of a truck to show how good there service was. Wasn't LifeLock a scam idea he came up with while in prison for fraud? You know what really grows a brand? Having a loving felon market it.
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Dec 12, 2014 14:38
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Millions of Crows posted:Let's exam this, as it's the weirdest funniest thing in this thread. It starts weird and ends weirder which is off the scales and stars Kane from C&C Joe Kucan has way better teeth than this guy.
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Dec 16, 2014 13:55
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Rondette posted:What about rebranding those weird exfoliating thingies as TOOLS for MEN to use? Is "douche" a cognate in French?  I tend to be goal-oriented when I'm in the health and beauty section. "Get poo poo to clean yourself, Fai." Then they start throwing TOOLS FOR MEN at me via those drat talking advertisements and it only motivates me to shop faster and spend less time there. I don't need TOOLS, I just need some unscented shampoo and unoffensive soap for my hygiene needs. Axe/Lynx bodywash makes you smell like you just woke up on a couch the morning after a college party all day long, and plastic TOOLS and other stupid doodads are just more poo poo to clutter up my Is anyone really looking at that poo poo and thinking "drat, I've been waiting for someone to come out with a way to let me exfoliate my skin without looking like a FEMALE while I do it!"
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Dec 17, 2014 13:34
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e: nvm I can't read
GOTTA STAY FAI has a new favorite as of 00:14 on Jan 9, 2015 |
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Jan 9, 2015 00:07
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mr. mephistopheles posted:To show you up-to-date ads so you can know about the company's most recent products! And to verify that you haven't hacked the firmware, and to send in data about your viewing habits.
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Jan 9, 2015 18:35
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Snowglobe of Doom posted:I went and saw the 3rd Hobbit film a week ago and there were over half an hour of ads and trailers before the film started. The holiday release of the third film in a blockbuster trilogy? I'm surprised there weren't more ads. davidspackage posted:Still, the button to skip is right there on your remote: the fact that some dingus programmed the dvd so it doesn't work when I want it to really got on my tits the first time I watched a dvd. UOP/PUO/whatever is the worst poo poo. Your options used to be
"Hey, let's make it so the customer who paid full MSRP for this DVD can't skip or fast-forward though things we want them to see! It's a great idea!" --someone in Hell
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Jan 9, 2015 19:19
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Anora posted:I had heard Dr. Pepper was first, but am unaware where to look up. Nope and nope. Dr. Pepper (and its family) are sometimes bottled and distributed by Pepsi, but only because it's cheaper to have them do it in some areas/situations.
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Jan 11, 2015 05:41
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bigtom posted:Working in radio, these are the worst when it comes to ads (many are written by salespeople people who stopped being creative right around the time New Coke came out, or they kluged it together by cribbing from the clients website. Or flyer): 'sup radio goon   I hate when the client insists upon being in the ad. We've got a whole building full of people who are trained in making radio ads and have been doing it for decades, but no, you go ahead and come do a single cold read of your lovely script and tell us it's "good enough" without hearing it played back. "aitch tee tee pee colon forward slash forward slash double you double you double you dot bob's family bee bee queue dot net forward slash index dot aitch tee em ell" 
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Jan 11, 2015 17:27
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Rob Cockerham did a nasty writeup about the CASH4GOLD scheme and the company actually offered to pay him to take it down so their "secret" wouldn't get out (spoiler alert: It's a scam).
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Jan 17, 2015 05:02
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nerdz posted:Candy flavored Vodka? Who are you marketing this to? How about changing the name to Happy Vodka or Vodka Kids? They're marketing to the 80 million Millennials that own a phone and have at least heard of the smash-hit app Candy Crush Saga.
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Jan 24, 2015 20:34
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Huntersoninski posted:So does this thread really believe fruity sugary drinks were invented just for millenials? Because I have a really hard time believing college students haven't been making jolly rancher vodka since the dawn of jolly ranchers. If anything a new candy vodka is just companies catching up to poo poo kids have been doing themselves forever. Nobody said that. The UV Sugar Crush posted earlier is certainly marketed toward young Millennials, but nobody's trying to argue that sugary drinks haven't been getting white girls drunk since the dawn of time.
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Jan 25, 2015 00:59
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If you buy hosting from GoDaddy, occasionally they'll call you up to see how things are going with it, and I always tell them I'm very satisfied with the product but their commercials are horrible. Their response is always "Ha ha, yeah, we get that a lot!"
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Jan 28, 2015 15:06
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Stupid_Sexy_Flander posted:When Coke was first available in China, no one really got the idea to actually try and keep the chinese translation the same between here and there so everyone was on the same page, which meant a lot of stores were having signs up saying COCA COLA with various characters for the KO, KA and LA sounds. thanks for the email grandma
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Jan 30, 2015 15:07
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"Ack! I've just been shot in a hunting accident!" "Oh poo poo man let's get you to the hospital!" "It's no use, buddy. I'm hit in...the heart..." "gently caress, dude! What should I do?" "I wanna be cremated...take my body to...that place in St. Louis...the one with the funny memes"
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Jan 31, 2015 15:55
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UnoriginalMind posted:I checked the past few pages and didn't see anything about that "Macro Brew" ad that Budweiser put out. The entire thing boiled down to "We're not one of those SNOBBY CRAFT BREWS. We're BREWED HARD and don't taste like peaches." Uh. Okay. They should've gone with "You know we're not a craft brewer because you don't choke on loving hops when you drink our beer"
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Feb 2, 2015 23:56
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If you're hungry for more talk about Millennials, grab a book called Millennials Rising. Strauss and Howe have been doing generational studies for decades, and in this, their first book about the Millennial generation, they outline all the things that went into making the current generation what is, and how it's different from the ones that preceded it. They published it back in 2000, so there were certain...events they couldn't foresee that would end up majorly changing American culture, but it's amazing how spot-on they were with their predictions nonetheless, especially them hitting the nail on the head that Millennials won't want to be pandered to by old white dudes in corporate management.
GOTTA STAY FAI has a new favorite as of 15:52 on Feb 3, 2015 |
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Feb 3, 2015 15:40
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jidohanbaiki posted:I feel like some execs thought these drat kids like to look at themselves so much, so put their goddamn faces on the bag. If that really were the case, I wouldn't blame them--Google says 93 million selfies are taken per day on Android devices. No idea how many are taken on iPhones, but their market share is about the same as Android, so between them, that's a lot of loving selfies.
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Feb 3, 2015 16:41
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WickedHate posted:Is that really a result of marketing and advertising specifically, though? No, Apple just figured out the secret of how Republicans took the South and have applied the strategy successfully to convince people to make decisions against their own interests year after year
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Feb 3, 2015 19:52
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Rexicon1 posted:Millennial, in marketing terms, is a useless demographic and everyone who works with these kinds of statistics knows it. You don't market to 'kids' you market to fat kids or white kids or rich kids or whatever. I'd wager that the purchasing power of 18-34 year old men (the golden demographic) is so varied that if you try to manipulate them en masse you are going to fall flat on your dick. Successful marketing in the future is going to be laser precise and emphasize the kind of totemic bullshit you see from that dumb truck commercial. Tangentially related, figuring out your target demographic and marketing purpose of your ad before you start production seems so elementary but oh holy hell you'd be surprised how many people don't bother. I already said earlier that I hate when clients write their own ads for our radio group, but just last week we had a perfect storm of awfulness: "Here's the script. Please put this on the Top 40 station." *reads script* "Who's your target audience for this?" "...umm...people who listen to the radio." "This is an ad for a nursing home. I think it would be more effective on our country station, which has almost as many listeners as the Top 40 station, and in this area, more of them will be in the appropriate age group to be considering a nursing home. There's also our oldies station, which doesn't have as many listeners, but they're nearly all in your target demographic." "Um no put it on the Top 40 station, I heard that more people listen to it." 
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Feb 4, 2015 15:42
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Jmcrofts posted:What 19-year-old listens to the radio? Tons of them. The 18-35 female demographic is white-hot in radio. A common depiction of nursing homes in media is an old woman saying "you're gonna put me in a home!" but in reality, most of their clients are either there voluntarily or at a physician's or a court's request. They don't get many "here's my dad take care of him" drop-offs from indignant kids GODDAMNIT I RAISED YOU YOU LITTLE BASTARD DON'T YOU LEAVE ME IN THIS PLACE
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Feb 4, 2015 17:18
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GenericOverusedName posted:Yes sometimes I drive without audio. Nah, you're not broken. I keep my drives quiet, too, though I work in radio and the last thing I want to do after a long day is listen to more goddamn radio.
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Feb 4, 2015 23:02
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The Wall Street Journal says the median income for Millennials in the U.S. is $35,300. That's more than three times the income of a person a dollar below the poverty line established by USDHS. Sure, they're not rolling in cash, but it would be a mistake to assume that young people don't have any disposable income or willingness to use it.
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Feb 5, 2015 20:38
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Tiny Brontosaurus posted:Well there's the pitfall of using isolated statistics for you. Did the WSJ tell you the average rent those 35thousandaires pay? The average student loan payment? Or even compare that inflation-adjusted income to what that age group made in previous generations? Sorry if I came across as a dick--I wasn't trying to be combative. I am well aware of how much things suck for Millennials' pocketbooks. They're in rough shape and it's tough on those of us in the media who rely on their spending to support our employers. I'm just bothered by the common perception that they're dirt poor and never have any disposable income.
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Feb 5, 2015 21:10
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Tiny Brontosaurus posted:(Which is NOT the same thing as saying it isn't effective at all, illiterates). I get that you're riled up, but dude/dudette, insulting the very people you're trying to sway toward your way of thinking isn't a very good method of going about it.
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Feb 6, 2015 00:47
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Wandle Cax posted:The trick to advertising to "millenials" is to get them to do their own advertising. If you have a distinctive or notable product, awareness can spread like wildfire through social media etc. The key is making the product worth talking about, giving it a hook, and starting the fire, so to speak, on the internet. Rather than bombarding the audience through traditional means, this way they will not feel like they are being sold to, but actually part of a trend they will want to buy into. The finest minds money can buy are hard at work this very minute to figure out how to foster sincere social media discussions about products without the participants feeling pandered to/tricked/forced/etc. It's a goddamn goldmine, but some are having luck cracking the code. At least they've made some progress since "I really want a Sony PSP™ for Christmas!"
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Feb 6, 2015 01:11
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You Are A Elf posted:Look how sad and downtrodden they all are Nigga I legit envy you if you don't make that face when you realize how much you're paying in taxes every year
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Feb 6, 2015 02:51
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There are also "perpetual drunks" but at that point we're seeing quite a bit of overlap
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Feb 6, 2015 05:01
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Jastiger posted:Let me ask this to everyone, does anyone find the commercials where the subject in the commercial is "elite" effective? One tactic some "elite" ads employ is prestige appeal, and it is very effective in certain demographics. As for the for-profit colleges, it depends on which one(s) you're referring to. There are thousands of them in the country, and they don't all share the same marketing strategies. Among the most (in)famous for-profit colleges is the University of Phoenix, which spends an immense amount of money on advertising annually. It's tough to say to what degree they're getting their money's worth, though, because factors like low job placement rates are affecting consumer opinion. On a personal note, it would kill me to know that a hefty percentage of my super-high tuition was being spent on putting annoying loving ads everywhere.
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Feb 6, 2015 15:25
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Len posted:Do they not ask you when you get your photo id/license if you want to be a donor? All you have to do here is just go "sure" and they click a button making you an organ donor. It varies by state. Here in Illinois, they ask you at the DMV for the purposes of putting it on your license/state ID, but you still have to go to the Secretary of State's website to complete a registration form when you get home or you're not technically a donor. Also, our Secretary of State's Office is in charge of our Driver's Services (DMV) facilities, and this is how I imagine they chose the URL: "Why do we need a website anyway?" "Sir, everyone has a computer these days. The Internet is the next big thing!" "Whatever. Name it...let's see...it's on the computer, so...how about CYBER DRIVE ILLINOIS DOT COM"
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Feb 7, 2015 15:53
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Barudak posted:The image was constructed out of the words in the negative tweet. So the twitter bot was churning out hundreds of images made out of the text "We must secure the existence of our people and a future for White Children" and other similar white power speech repeated over and over and over again and since the bot was non-stop spamming it I definitely double-checked that I hadn't mistyped the URL the first time I saw it. I can't be too hard on them, though, because Secretary of State Jesse White ordered that website to be designed while he was on his crusade to "fix" the DMV. When he first took office years and years ago, he put on a superhero cape, said "Not in my state!" and set about changing the whole system. Remember back in the 90s and 00s when the DMV was easy fodder for stand-up comedians and sitcom writers (hell, two of the grumpiest characters on The Simpsons worked at the DMV)? He wanted to change that. When you wanted to renew your license or registration, it used to mean you'd be stuck for half a day (or longer) breathing second-hand smoke in a tiny office staffed solely by two jaded veteran bartenders, surrounded by fifty other people, all of you staring at the LED "Now Serving" sign and hating life. It really was just like you saw on TV, and sometimes it was even worse than that. When I went in for my last license renewal, I timed it. I stepped through the door at 1:00 P.M. on a Saturday (the busiest day, because everyone's off work) and was back in my car by 1:15. That includes the computerized written test I had to take and the time it took for them to take my photo and print my new ID. I've had slower service at Taco Bell. A majority of the facilities are new/newly-renovated, minimize paper use, and are actually staffed by (more than two) friendly human beings. The testing machines are state-of-the-art touchscreen affairs, and every piece of equipment is optimized for speed. Some facilities even have a drive-thru window. No joke. Take them a check for your registration renewal, they hand you a new sticker and your receipt, and you drive the gently caress away. An important part was how it was marketed, however--it's not "the DMV" anymore. Now, it's the Driver's Services Facility. That's where you go for fast, friendly service. "The DMV" is something else.
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Feb 7, 2015 18:32
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ToxicSlurpee posted:Some places have been doing this weird thing where you can buy a base sandwich for dirt rear end cheap but then basically everything you would actually put on it up charges it. Sheetz has been doing this and acting like they cut the prices but really, your meatball with cheese sub stayed exactly the same; you just pay for a plain sub then pay for cheese now. Of course Sheetz made it easier to customize stuff with a touch screen but on the other hand they made it really easy to inadvertently create a $14 sub. Does Donkey still live with you or did he finally decide to move out of the swamp
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Feb 8, 2015 15:49
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Sappo569 posted:This probably counts, pushing an app that 'is nothing like snapchat' and has no trace of your messages stored. Cyber Dust sounds like a drug bad guys would peddle in a 90s cyberpunk novel
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Feb 8, 2015 22:06
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A Man and his dog posted:Please God tell me this isn't what marketing to Millennials is about?!???? Sometimes I get the feeling these Truth ads are made as obnoxious as possible in order to reflect the contempt of the tobacco companies that are being forced to pay for them.
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Feb 10, 2015 19:27
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