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http://www.fastcompany.com/3039887/under-fire But pricing a smartphone was complicated. Bezos didn’t want a me-too device, and the margins a low-cost phone could garner would be minimal, even if it did manage to stand out in an ocean of cheap devices. The only solution, some inside the organization argued, was to differentiate the hardware enough to justify a higher price point and hope to go after some of Apple’s profits. But Apple is a ferocious competitor as well, whose dominance in high-end products was made possible by decades of rigorous R&D, a world-class design team, and its unrivaled approach to hardware and software. The idea that Amazon, a neophyte hardware maker whose CEO has shown no special affinity for design, could successfully attack Apple might seem quixotic. Yet Bezos had profound reasons for preferring a top-of-the-line smartphone. Multiple sources indicate that the premium phone represented a "repositioning of the brand away from being so utilitarian and toward becoming more of a lifestyle brand like Apple," as the high-ranking Lab126 designer phrases it. Bezos expressed some of these sentiments himself in a memo he wrote years ago, entitled "Amazon.love." In the memo, first revealed by journalist Brad Stone in The Everything Store, Bezos describes his vision to transform Amazon into a brand such as Apple, Nike, or Disney, which are "widely loved by their customers, and are even perceived as cool." Brands like Walmart and Microsoft, he noted, are "unloved" and suffer as a result. He then listed the attributes that distinguished each set of companies: "Risk taking is cool. Thinking big is cool. The unexpected is cool. Close-following is not cool."
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# ? Jan 6, 2015 17:00 |
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# ? May 30, 2024 17:32 |
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# ? Jan 6, 2015 17:03 |
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Take it to IYG noob.
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# ? Jan 6, 2015 17:06 |
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nice capital letters in yospos
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# ? Jan 6, 2015 17:06 |
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What makes the Fire Phone a particularly troubling adventure is that Amazon’s CEO seemingly lost track of the essential driver of his company’s brand. 'We can’t compete head to head with Apple,' says a high-level source at Lab126. 'There is a branding issue: Apple is premium, while our customers want a great product at a great price.
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# ? Jan 6, 2015 17:12 |
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Amazon, the premium brand of selling you random poo poo.
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# ? Jan 6, 2015 17:34 |
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cremnob posted:Bezos didn’t want a me-too device yes because trying to release that in tyool 2014 wasn't me-too at all, no sir
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# ? Jan 6, 2015 17:36 |
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quote:As Carr tells it, the Fire Phone succumbed to misplaced ambitions and micromanagement from Bezos. Amazon's strength has been value and convenience, but Bezos wanted the Fire Phone to stake out new territory for the company, allowing it to compete with "cool" brands like Apple. As a result, he obsessively monitored the project. "Even the very smallest decisions needed to go through him," one Amazon employee told Carr. By the end, the team had given up building a phone for consumers and shifted building one that would satisfy Bezos's ambitions.
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# ? Jan 6, 2015 17:46 |
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boy this weird thing happens when all these tech ceos try to be steve jobs
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# ? Jan 6, 2015 17:48 |
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graph posted:boy this weird thing happens when all these tech ceos try to be steve jobs uss timphone 6+ is scheduled for sea trials next month
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# ? Jan 6, 2015 19:20 |
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maniacdevnull posted:uss timphone 6+ is scheduled for sea trials next month i really hope they make an iphone 5 sized iphone 7
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# ? Jan 6, 2015 19:21 |
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can i hack windows 7 phone 7 to run on an iphone 7
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# ? Jan 6, 2015 19:21 |
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A Wheezy Steampunk posted:i really hope they make an iphone 5 sized iphone 7 iphone 6s mini may be a thing
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# ? Jan 6, 2015 19:23 |
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Iphone 6s minus
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# ? Jan 6, 2015 19:24 |
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graph posted:iphone 6s mini may be a thing do you have any serious sources? my verizon contract is up in march and i really don't want to get a hugephone if i can wait until september and get a normal human sized phone
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# ? Jan 6, 2015 19:26 |
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graph posted:iphone 6s mini may be a thing lol making a bunch of skus in all kinds of sizes, and a smartwatch. apple is literally a fast-follow for samsung. can't wait for the applefridge announcement at macworld.
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# ? Jan 6, 2015 19:26 |
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maniacdevnull posted:lol the watch is going to be like the ipad crazy sales for the first few years, then level off and fall by the wayside when people realize it's expensive and not that useful
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# ? Jan 6, 2015 19:27 |
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being a control freak only works if you have good taste and even a cursory glance at any given amazon product page [another thing bezos supposedly likes to micromanage] demonstrates his taste level
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# ? Jan 6, 2015 19:28 |
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idk the ipad is actually useful as a device to browse the web very slowly whilst watching tv. or to look up something in imdb.app. iwatch has no purpose.
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# ? Jan 6, 2015 19:28 |
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A Wheezy Steampunk posted:do you have any serious sources lips are looser now that stebe (pbuh) is gone
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# ? Jan 6, 2015 19:28 |
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qirex posted:being a control freak only works if you have good taste and even a cursory glance at any given amazon product page [another thing bezos supposedly likes to micromanage] demonstrates his taste level amazon's website is so amazingly bad and the way they curate products is insane. its amazing they sell anything at all
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# ? Jan 6, 2015 19:29 |
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cremnob posted:http://www.fastcompany.com/3039887/under-fire "profound"
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# ? Jan 6, 2015 19:29 |
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Shaggar posted:idk the ipad is actually useful as a device to browse the web very slowly whilst watching tv. or to look up something in imdb.app. same except netflix while i wash dishes or do other chores graph posted:lips are looser now that stebe (pbuh) is gone i meant an article or something, but lol at "doubling down on secrecy"
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# ? Jan 6, 2015 19:31 |
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http://articles.mcall.com/2011-09-18/news/mc-allentown-amazon-complaints-20110917_1_warehouse-workers-heat-stress-brutal-heat sorry about your brand, buddy
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# ? Jan 6, 2015 19:31 |
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A Wheezy Steampunk posted:i meant an article or something oh hell no
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# ? Jan 6, 2015 19:31 |
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cremnob posted:Bezos describes his vision to transform Amazon into a brand such as Apple, Nike, or Disney, which are "widely loved by their customers, and are even perceived as cool." Brands like Walmart and Microsoft, he noted, are "unloved" and suffer as a result. any time i have to deal with amazon customer service i am legit shocked at how good it is like i get off the phone with Asus because my router broke and i can tell the person hates their job, hates me, and then wants me to pay return shipping on a $200 router that's 3 months old then i call amazon because my fireTV remote broke and the people sound genuinely happy (no clue if this is true) and holy poo poo this must have been what customer service was like in the 1950s at Gimbels The Management posted:but ultimately settled on the Fire Phone's much-criticized dynamic perspective feature, which allowed the phone to track a user's face and change perspective depending on the angle of viewing. In the end, the system drove up costs without providing any real utility to the end customer, entirely driven by Bezos. "He had this childlike excitement about the feature and no one could understand why," another insider told FastCo, describing dynamic perspective. "Whenever anyone asked why we were doing this, the answer was, ‘Because Jeff wants it.' No one thought the feature justified the cost to the project. No one. Absolutely no one." lol didn't iOS7 introduce this with just the software update? the one everyone turned off because it made them "nauseous" or whatever? why did that require special hardware for the fire phone?
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# ? Jan 6, 2015 19:33 |
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yay cremnob is back
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# ? Jan 6, 2015 20:41 |
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black man 3 posted:Take it to IYG noob.
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# ? Jan 6, 2015 20:42 |
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poty posted:yay cremnob is back much like the mcrib he only posts when pork futures go below a certain threshold
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# ? Jan 6, 2015 20:46 |
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cromnib
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# ? Jan 6, 2015 22:36 |
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crambob
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# ? Jan 6, 2015 22:38 |
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A Wheezy Steampunk posted:do you have any serious sources? my verizon contract is up in march and i really don't want to get a hugephone if i can wait until september and get a normal human sized phone it would make sense as its what theyve always done
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# ? Jan 6, 2015 23:45 |
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Shaggar posted:amazon's website is so amazingly bad and the way they curate products is insane. its amazing they sell anything at all ya
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# ? Jan 6, 2015 23:46 |
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bozo phone now $189 (unlocked, no contact) on Amazon with a year of prime included.
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# ? Jan 8, 2015 07:48 |
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a thousand deaths are not enough for bezos
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# ? Jan 8, 2015 08:05 |
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can you wipe away the terrible amazonness and make one just a standard anroid phone?
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# ? Jan 8, 2015 12:04 |
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mishaq posted:can you wipe away the terrible amazonness and make one just a standard anroid phone? i also have this question
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# ? Jan 8, 2015 15:54 |
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mishaq posted:can you wipe away the terrible amazonness and make one just a standard anroid phone? bump
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# ? Jan 8, 2015 19:48 |
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does gary busey have one of these things too
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# ? Jan 8, 2015 21:41 |
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# ? May 30, 2024 17:32 |
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Captain Foo posted:does gary busey have one of these things too no its a conch shell
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# ? Jan 8, 2015 22:00 |