Three Olives posted:

Yep, I'm sticking with my prediction that the gold Apple Watch is a lot less expensive that people are predicting, that would put the max gold content at closer to $800, likely closer to $500 which means Apple could sell it for $1000-$1200 and still pull off insane margins. Not fashion luxury insane margins but still high even for Apple.

The whole argument for the insane $5-10k+ price range has been that is what other 18k Gold watches cost, do you really think that argument would fly if it was known that Apple was using a 3rd less gold in their watches?