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Mantle posted:According to adwords, to compete in paid search for variants of "thin condoms" is going to be about $3.20 CPC, which I am not going to pay. What's another way I can get enough traffic to test my conversion rate before going further down this niche? I apologize for being in cat jail (trolling in games) and taking a while to get back to your questions. The problem search terms like "thin condoms" is too top of funnel, in the marketing sense. What I mean by this is that searches like "thin condoms" or "thinnest condoms in the world" doesn't necessary indicate buying intent. What you'll find is a lot of people searching for varying reasons like winning an argument, curiosity, homework, etc. However your hope is that they are searching so they will then buy, and a few will. What you need to find is middle or bottom of funnel searches that have higher buying intent that still have decent amount of searches or at the very least, hundreds of low searched terms with high buying intent. Most campaigns are a mixed bag of both type of keywords. However, you'll still find that search ads will probably cost around $1 - $2 per click. My suggestion is to run Google Shopping campaign which have the highest conversion rates and one of the lowest cpcs. Unlike with Amazon, Google doesn't charge a listing fee or take a percentage of the sale. So if Joe Smith in Texas clicks your ad at $0.19 and buys a pack for $18, you made a 94.7x return. The highest CPC for G Shopping I've seen were for Honda Generators, which is extremely competitive, at $0.21. The down side of G Shopping is zero ad copy and it is extremely hard to target specific search terms. But if you know your way around Merchant Center and how Google's shopping algorithm works, your products will dominate those searches.
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Nov 17, 2015 21:13
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thegasman2000 posted:Saw this and wondered if it would be of any use to goons! Spyfu is pretty good and gives some decent insights into searches, however I prefer SEMrush because it is slightly more fleshed out. However, the presentation is way better on Spyfu.
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Nov 18, 2015 03:07
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One of my coworkers, before working at our agency, worked for a online retailer. One of the ways they made money was selling products they saw on shark tank. Some how the owner was able to watch each episode early, and then called up the companies to sell their products if they weren't on Amazon.
Snatch Duster fucked around with this message at 16:53 on Nov 30, 2015 |
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Nov 30, 2015 16:48
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fruit loop posted:From the tools section of the OP: Optimizely just means that company is paying a crap load of money every month for professional marketers.
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Dec 3, 2015 02:00
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DarthJeebus posted:I have a dumb newbie question about affiliate marketing. I've been looking through various products through various affiliate programs and a lot of the affiliate links take you to a separate (and often times badly designed) landing page. So if my landing page funnels people to another landing page how am I supposed to control for conversions at all? Should I just stick to Amazon, or are there affiliates who let me take orders directly from my own site? Not really interested in drop shipping, looking for a hands off approach for a small eventual passive income. You don't really, which is one the hosed up things about affiliate marketing, if I am understanding your question. What basically is the goal of affiliate is getting a lot of people clicking your cookied link and hoping they buy something before clicking some else's cookied link which then overwrites your cookie, giving that rear end in a top hat the commission on your suggested purchase. If that makes sense.
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Dec 29, 2015 00:27
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lord1234 posted:Having found a good niche, I set up a FB and Twitter page, as well as the website for my niche. I haven't started advertising yet, because I want to get the site fully vetted, but have already started posting/blogging. Obviously not a ton of followers(outside of some friends who have liked/followed). The question is: If I take content from some of my suppliers, that they already have on their page, and reblog it, will that help to increase my page rank? Great question. Duplicated content isn't necassary bad and Google won't penalize you for it. However, your site will most likely never rank very high because of it organically. Think of it like this, there 10 sites out there with the same content as yours which also have all been indexed before yours. These site also probably have higher domain authority than your site since they been around longer. Google will show theirs, and sites with unique content, before yours since they had it first. So having stolen content isn't bad if you are hoping to convert your traffic into sales, since the content probably has had a lot of thought put into to increase sales. But the content most likely won't bring in new traffic from Google search.
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Jan 27, 2016 16:43
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lord1234 posted:This makes sense. How risky is this from a DMCA/takedown notice if I start reposting videos/rehosting them? Probably none if the videos are provided/created by the manufacturer, it would also help if you also give them credit or a backlink.
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Jan 28, 2016 05:44
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lord1234 posted:
First thing I would suggest is turning of Display Select. Also, I bet there is a way to drastically lower those CPC. What is the break down of your Quality Scores on your keywords? EDIT: Also I am curious if there cross pollination with your campaigns and ad groups. Do you also have search terms in different adgroups or campaign that are similar queries? Example: Ad Group A - flat screen tv 40 inch Ad Group B - 44 inch flat screen television If you have pollination, you could be raising your own costs artificially by competing against yourself. Snatch Duster fucked around with this message at 19:27 on Jan 31, 2016 |
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Jan 31, 2016 19:20
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lord1234 posted:I've removed Display Select That is the idea, focusing on CPA instead of cpc. However you don't have much data, so it'll be hard to know which search terms are regular converters. How is your ad copy and landing page? Could they be improved to raise QS?
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Feb 1, 2016 02:57
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DogsCantBudget posted:Would sharing this info give away his niche? It shouldn't. I'm only looking for how those factors effect the QS. Example:  If you hover over the keywords Eligibility Status (it looks like cartoon text box) you'll see what is affecting the keyword's QS.
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Feb 1, 2016 17:41
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lord1234 posted:Both active keywords have a quality score of 5/10. The below average bit is the Clickthrough rate. Just sent you a PM.
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Feb 2, 2016 00:07
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http://searchengineland.com/get-priorities-straight-structuring-google-shopping-campaigns-240785 Great read on how to do G Shopping right. For all of you running search ads on Google, I highly recommend running shopping in concert.
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Feb 2, 2016 19:36
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Google is nixing the right side ads on their SERPs. This will be a slow roll out, which will affect any of you goons testing out niches. Basically all head terms (think "nike shoes" or "buy widget") will dramatically increase in CPC since there will be less spots, with the same amount of advertisers. However, the long tail strategy will not be as effected by this update. Google made this change to force advertisers that sell products on their sites to use Google Shopping. http://recode.net/2016/02/20/google-makes-desktop-search-look-more-mobile-ish-to-milk-more-shopping-ads-cash/
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Feb 29, 2016 20:47
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Pillowpants posted:I wonder if my budgeting business would have benefited from this. Using Adwords to generate leads is solid. Most of my clients are b2b lead gen companies from SaaS to Insurance. If you are a CPA or something similar than yea, you can use Adwords or Bing Ads to bring in clients.
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Jun 9, 2016 19:39
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Golden Bee posted:What's your pricing structure? Clients always want "A percentage of what you earn, nothing else" while my devs would prefer "a straight hourly paycheck even if we sell 3 Dinglehorfers in a quarter." Its a flat retainer or percent of adspend, whichever is greater. For example: Its $5k per month for management or 10% of adspend, the moment they spend over $50k in a month we'll charge them 10% of their budget. So if they spent $52k, we'll charge $5,200. In my experience this is the most fair way. Because if it was commission base, like what your clients want, then what is stopping you from doing this business yourself or fudging the numbers with view through conversions, assisted conversions, etc? They hired you to be their digital marketing partner, not their sales team imo. I know some companies like 3Q Digital that charge a flat fee + percent of adspend + commission on each sale. Which is loving insane but they got some pretty big clients so more power to them.
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Jun 9, 2016 22:24
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yehdawg posted:I'm about to run my second test site and I was wondering if I could get some advice on the ad campaign so that this time around it doesn't fall flat- my first test ate a fat dick If you want, I can take a look at your campaign for you and give you some feedback.
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Jul 26, 2016 18:51
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yehdawg posted:Thanks! I'll shoot you a message in a day or two with my finished test site and the plan for my ad campaign. Sure thing. FYI Google increased character limits on their search ads earlier this week. Here is a little article from Word Stream regarding the changes. http://www.wordstream.com/blog/ws/2016/05/25/google-expanded-text-ads
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Jul 29, 2016 16:36
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I would recommend not sticking to just France, but include all of Europe if you could. If you do just France, you'll be advertising to the same population amount of Canada and California combined. You could test just France out but man, it'll be hard to carve out a niche with only 66 million people.
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Aug 22, 2016 21:57
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Sorry folks, i was probated for a month because my trolling in PYF cosplay thread. Some big changes occurred during my vacation. However, the biggest change was to Google's search algorithm with the launching of Penguin 4.0. Below is a link to an article from Cognitive SEO how impactful backlinks are for rankings now. http://cognitiveseo.com/blog/12071/google-penguin-4-0-recoveries/?mail In short, your site is immediately punished or rewarded by the quality of backlinks. So if you've been creating engaging content and earning placements on high domain authorities sites (50 DA score or higher) you should see a huge uptick in traffic and rankings. If you been buying lovely links from a blog or link network, you can expect to see the opposite. Before any changes to SEO, on-site and off, would slowly trend in a direction. Most SEO changes still are that way but with back links that is no longer the case.
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Oct 14, 2016 22:18
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