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Is Google Call Metrics available to everyone now? It uses JavaScript to replace the phone numbers on your site with ones specific to every paid search visitor, so you can see exactly which keywords drove a phone conversion. It's extremely valuable if you rely on phone leads.
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Apr 2, 2015 18:17
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Snatch Duster posted:Yea, its free now I believe. I am not certain if you need to be a Google Partner. Just got my GP badge. Feelin' pretty bling.
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Apr 2, 2015 20:29
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Armchair Calvinist posted:I'm taking over the role of adwords account analyst at my current job and am in the process of completing the adwords certification program. Does anybody have any other good material I should be reading for such a role? What are some routes I can branch out from with this sort of knowledge? To build on Snatch Duster's post, are you managing accounts directly, or are you going to be managing an agency/client? Is your current job client side, or agency side? The skillsets are similar but significantly different, IME.
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Apr 17, 2015 23:15
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robcat posted:You can blow through a huge amount of money very quickly on the display network (as a warning). If you have Adwords conversion tracking set up, that's a huge benefit. Adwords' conversion optimizer bid setting also can do really well with display network (there are far more variables in display than a human can account for or optimize to), but it can take a while to ramp up to the necessary volume. Display also isn't as intent-driven so you may want to consider a revamped landing page for your users if you are putting some serious money into it. This is the truth. GDN drives FUCKloads of insanely low quality traffic, be very careful with it. I far prefer programmatic buys through AOL, etc.
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Apr 21, 2015 20:28
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