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Complete novice here, freaking out slightly. Our website has just been redesigned and the URLs have all changes. Through almost an accident, the term is on the first page and it's the first result after Wikipedia. I'm slightly freaking out as it brings in a tonne of leads and Analytics shows that it's easily the hardest working of our marketing channels. How can I try and save that?
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Nov 6, 2015 21:44
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| # ¿ May 5, 2024 05:02 |
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Sorry - I didn't make myself clear. So the company rebranded and changed its website. It seems like SEO wasn't taken into account though. Actually, the site doesn't do very well on search. So they probably didn't think it was worth taking into account. However there's this one term, and for some reason we're right there on Google - first page. It also happens to be the source of 50% our inbound leads. That page will now appear on the new website, but with a different URL. Is there any way to save that SERP placement from the old page? Sorry - I'm sure you can tell I'm a super noob here. SEO and technical marketing isn't my day jerb. 
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Nov 6, 2015 22:07
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To be honest, there's never been any real SEO work done so it wasn't really thought about. It's just by luck that one of our products hits the jackpot on a short tail keyword. I don't think anybody else has noticed this though.
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Nov 7, 2015 03:00
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