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Sepist posted:I'll take a look at their display network in the morning, I was trying to find how to do impressions only on adwords but couldn't find it, I guess I was missing the idea of "display network" as that shows me a whole different platform. You can blow through a huge amount of money very quickly on the display network (as a warning). If you have Adwords conversion tracking set up, that's a huge benefit. Adwords' conversion optimizer bid setting also can do really well with display network (there are far more variables in display than a human can account for or optimize to), but it can take a while to ramp up to the necessary volume. Display also isn't as intent-driven so you may want to consider a revamped landing page for your users if you are putting some serious money into it.
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Apr 21, 2015 00:09
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