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My marketing department is in the process of reorganizing and I wanted to reach out to this community to see how your workplace is organized. Couple of things to think about :
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Sep 22, 2015 22:55
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| # ? May 4, 2024 12:52 |
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I work for a multinational, we import / export tech from china, create packaging and re-sell to a few different stores locally and internationally. At the moment the department is only 7-8 months old, structure is still loose and wild and Im hoping to have everything sorted by next year April. Budget is largely open, although I do need to justify and argue my spends. Audience size - global. Locally we deal with 8 national retailers and roughly 12 internationals (Mostly in the UK, NZ, China and branching into AUZ). Team size: Locally - In-house 2 (Myself,AD, and one dedicated designer), Freelancers 1 creative Agency and one freelancer. Internationally: 4 in-house resources and one packaging agency. I oversee all creative, repro, product development and pretty much anything that needs creative approval (photography, die lines, instruction manuals etc) and feedback to the owners of the business. Biggest gripe: Unqualified brand managers and juniors running with our social media / site content management - I have zero reach rates on social media pages which should be a lot better, no seo, and no control over the muppets that think they know what they're doing there, along with the fact I get treated like a secretary by local sales people (40year + men who havent realised that boobs does not equal typing pool). Question is rather broad, hence the broad answer. Any questions - Happy to answer.
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Sep 24, 2015 18:04
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