MJ12 posted:

To be fair, even the chuds thought that was way too extra and people generally quietly pretend that bit of lore doesn't exist

I wonder if the reason they went with Grey Knights is because Games Workshop is ludicrously extra about the 'purity of its IP' and I wouldn't be surprised if they said that if you went with Ultramarines you'd have to make it so that only your high ranked officer characters can be customized, everyone else is a generic mook who gets a bolter and power armor and that's it, or something wack like that. On the other hand, Grey Knights are such a small, super-elite force that 'every character can be customized' a la XCOM might have been easier for Games Workshop to swallow.