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Carpet
Apr 2, 2005

Don't press play
Saw it in a sold out NFT1 at the BFI Southbank, with what must be the rowdiest audience that theatre's ever had for a new release - there was applause at the start of the film, and plenty of "that's right!" about out moments, and a loud round of applause at America Ferrara's big speech near the end. Lots of people were dressed up as well, and coming out there were even more, and the biggest queue as the next screening was unallocated seating, and a long queue to pose with the Barbie box in the foyer.

But while it was a load of fun, I could never quite get over the fact it is just a marketing exercise for Mattel, no matter how good the production design, acting, jokes, choreography and costumes were. It pulled its punches when it came to any real criticisms of the legacy of the image Brand Barbie has had on young children in America, and instead lays most of that at the door of the patriarchy - at least Will Ferrell wasn't just playing his Lego movie character again.

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