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In addition to the moxie cola example for something more recent Hillshire Farm after being spun off went dark for about a year and lost almost half of their market share and got pushed out of grocery stores which resulted in massive amounts of layoffs and a brutal uphill climb to get back into the stores. So yeah, going dark kills you.
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Jun 4, 2015 13:27
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Big Mad Drongo posted:I think a big part of the problem is no one knows how to properly define what a Millennial is; I've seen the birth dates range from 1977 to 2014 (the latter being about baby food and defined current babies as the last of the Millennials) Cool, both my wife, children and I are millennials.
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Jun 4, 2015 14:03
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Croccers posted:I'm pretty sure this has been linked in here before. https://www.youtube.com/watch?v=3JDmb_f3E2c Most of this is good, but they state that "companies love to segment products, so they can sell more" "that way celebrityslim can sell many more shakes!" That doesn't make sense. Making a general product and selling 2, one to a man and one to a woman, and then making a male product and selling it to a man and a female product and selling it to a woman, you're selling the exact same amount of product. The only way it works is if the gendered products appeal to the audience greater and create new sales. Simply fragmenting your existing sales in half doesn't mean its twice as much. death .cab for qt posted:IIRC ad inundation is actually really effective at maintaining sales, not necessarily expanding it. There was some large brand, I want to say like Pepsi or some poo poo, which was so confident that everybody knew who they were and would buy their product anyway that they just stopped constantly shoving ads on TV. They weren't seeing appreciable growth in sales vs their marketing budget and just couldnt justify the amount they were spending because of it. Yeah, I was afraid of that. Seems stupid but I guess that's how things work. Well at least the constant repeat ads could be less annoying! 
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Jun 4, 2015 15:58
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As far as banner ads go 'we sell this, have a coupon code' is how I think everyone should do it.
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Jun 4, 2015 17:05
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Zaphod42 posted:Speaking of dumb moves in marketing I got one of these as a gag gift once. There's no way you'd want to scrub your balls with it though. But the commercial is funny and I prefer funny commercials.
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Jun 4, 2015 19:39
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Tunicate posted:As far as banner ads go 'we sell this, have a coupon code' is how I think everyone should do it. Thanks to programmatic creative that will be true for you in the coming future! If you want to discuss frighteningly intelligent look no further than using charitable donations to get doctor information to peddle your drug or doing education campaigns for health risks that only promote locations where you're product can be found.
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Jun 4, 2015 20:34
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Dr_Amazing posted:I got one of these as a gag gift once. There's no way you'd want to scrub your balls with it though. But the commercial is funny and I prefer funny commercials. Its stiff as gently caress and unless you use a decent amount of force it doesn't lather for poo poo, lord knows I'm not putting that much force on my balls
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Jun 4, 2015 21:45
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Turns out putting a two-way mirror in a women's bathroom stall and then insulting the people who complain might be bad for business.
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Jun 4, 2015 21:50
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Henchman of Santa posted:Turns out putting a two-way mirror in a women's bathroom stall and then insulting the people who complain might be bad for business. I thought everybody was being dumb calling this a two-way mirror because its a one-way mirror, but after googling apparently they're called both? That's confusing. A local burger joint in town has one-way mirrors in the bathrooms, but they're the other way around. People eating outside just see a mirror, but if you're inside using the stalls, it looks like everybody can see you, like you're in a fish tank taking a piss. Its a pretty funny joke. Reversing it though is pretty hosed up. I thought at first since she kept saying "two-way mirror" that it was just a normal mirror that happened to be facing the toilet seat. I thought she was going to suggest there was a hidden camera somewhere using the mirror in order to get a good view. But nope; that's a different door then the door you use to get into the bathroom? (Who does that?) Some kind of janitor closet? And you can see right through the mirror? There's no defending that. Somebody should sue the poo poo out of the establishment.
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Jun 4, 2015 21:59
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stringball posted:Its stiff as gently caress and unless you use a decent amount of force it doesn't lather for poo poo, lord knows I'm not putting that much force on my balls I guess they've gone downhill in recent years? Back when AXE wasn't marketed directly at the douchebag lords of brainless pussy, I got one of those "detailers" for free with a bottle of fairly inoffensive body wash. It's the only bath puff I've ever had that didn't fall apart after three showers, and the rough side gets the scaly stuff off my knees and elbows.
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Jun 4, 2015 22:06
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Kugyou no Tenshi posted:It's the only bath puff I've ever had that didn't fall apart after three showers, Just how are you washing yourself, exactly?
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Jun 4, 2015 22:17
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Zaphod42 posted:Most of this is good, but they state that "companies love to segment products, so they can sell more" It could mean more revenue, although maybe not twice as much. If my girlfriend and I both wash our hair with Spaceballs: the Shampoo then we would get the largest size bottle that can fit on the shelf in the shower. But once we switch to Druidian Princess Hair Cleanser and Mawg Head Scrub then we will have to get a smaller bottle of each at a 35% markup by volume so that there is shelf space for both. Same principle applies if the product is perishable.
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Jun 4, 2015 22:48
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Wanamingo posted:Just how are you washing yourself, exactly? You have to scrub until all your sins collect around the drain, washed pure by your blood, right? (I am an ashy skin factory and owned a bunch of puffs ranging from '99 cents from the plastic tube in the shampoo aisle at CVS' to '$10 from The Body Shop' and for some reason the fuckers always unraveled the moment I put any pressure more than 'lightly brushing' on them)
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Jun 4, 2015 22:49
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Zaphod42 posted:I thought everybody was being dumb calling this a two-way mirror because its a one-way mirror, but after googling apparently they're called both? That's confusing. In America, we call two way mirrors "windows."
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Jun 4, 2015 23:47
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May Contain Nuts posted:It could mean more revenue, although maybe not twice as much. If my girlfriend and I both wash our hair with Spaceballs: the Shampoo then we would get the largest size bottle that can fit on the shelf in the shower. But once we switch to Druidian Princess Hair Cleanser and Mawg Head Scrub then we will have to get a smaller bottle of each at a 35% markup by volume so that there is shelf space for both. Same principle applies if the product is perishable. That's a fair point, but yeah, not double. I overlooked the volume markeup (that's how they get you!) Also I love your example brand names. 
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Jun 4, 2015 23:58
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Gendered products make them harder to share, as was said above. Most insidiously, with toys they make the child reject hand-me-downs.
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Jun 5, 2015 00:12
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Zaphod42 posted:I thought everybody was being dumb calling this a two-way mirror because its a one-way mirror, but after googling apparently they're called both? That's confusing. Two-way mirrors (the perv ones) are called that because they work two ways: reflection and see-through. One-way mirrors (regular mirrors) are just reflective.
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Jun 5, 2015 01:29
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One way mirrors are called that because they are only a mirror in one direction. A window would be a zero-way mirror 
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Jun 6, 2015 15:43
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Tunicate posted:One way mirrors are called that because they are only a mirror in one direction. So are walls, interestingly enough.
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Jun 6, 2015 15:51
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Ruzihm posted:So are walls, interestingly enough. As are all other things except mirrors.
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Jun 6, 2015 16:45
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How many way mirror is a partially reflective surface that doesn't return a clear image?
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Jun 9, 2015 03:44
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0 < x <1
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Jun 9, 2015 03:54
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What's this? A nice little commercial for toilet paper in which a porcelain rabbit yearns for the sweet, sweet release of death: https://youtu.be/WDkwFzmJTk0
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Jun 10, 2015 00:27
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Took a trip to Maui with my wife's family last summer. While trying to figure out dinner one night a commercial for Norm's came on the TV (which we know is crap but it's cheap and easy and open 24 hours so it was an option at least). It was a localized commercial too, because they even started in with "Aloha" or some such Hawaiian phrasing. Looked into where the closest one was. There wasn't a Norm's on our island...or any of the Hawaiian islands. In fact the website seems to show there only being California locations. Any Hawaiian goons care to explain why this commercial exists? Is it specifically for the tourists from California to know where they can eat after their plane ride back home?
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Jun 10, 2015 03:16
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dirksteadfast posted:Is it specifically for the tourists from California to know where they can eat after their plane ride back home? Pretty much this. They want to keep Norm's on your mind, few people would search every island or even that far to discover that there are none nearby, but it's the same thing as advertising for well known brands like McDonald's and such, just to keep it in your memory.
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Jun 10, 2015 03:20
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dirksteadfast posted:Looked into where the closest one was. There wasn't a Norm's on our island...or any of the Hawaiian islands. In fact the website seems to show there only being California locations. Any Hawaiian goons care to explain why this commercial exists? Is it specifically for the tourists from California to know where they can eat after their plane ride back home? Did you see any of our weird local Kia dealership commercials? They bought some beady-eyed rodent fursuits for their employees to bounce around in awkwardly for thirty seconds while they try to do a low-budget imitation of the already-creepy Kia commercials with the CGI hamsters.
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Jun 10, 2015 04:26
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Zaphod42 posted:I thought everybody was being dumb calling this a two-way mirror because its a one-way mirror, but after googling apparently they're called both? That's confusing. Are you talking about Mighty Fine? I always thought that was odd and could cause more headaches than good, what with leering creeps ogling from the privacy of a bathroom stall.
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Jun 10, 2015 14:54
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Autechresaint posted:Are you talking about Mighty Fine? I always thought that was odd and could cause more headaches than good, what with leering creeps ogling from the privacy of a bathroom stall. Yes sir, Might Fine burgers. The first time I used the bathroom there, right as I unzipped my fly to use the stall, some woman leaned in and used the mirror to adjust her mascara. It looked like she was seriously staring right at my junk, trying to get a closer look. I bet she had no idea that they were funny mirrors like that, since only men would have been into the restroom and noticed.
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Jun 10, 2015 17:27
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This thread delivers. I won't comment on everything, but this is like watching a car wreck. I must watch every video. I I ow how this is made, and therefore laughable. Well spent $10. 
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Jun 12, 2015 09:49
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You touched a nerve here, as a saints fan iron head was awesome. He did a better one for those shower schrunchies. One sec while I google-fu. I failed, but use those things rather than a rag. Coincidence?
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Jun 12, 2015 10:25
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Those Game of War boobs are about to get 20+ years older. Kate Upton will be replaced by...Mariah Carey.
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Jun 12, 2015 21:50
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Henchman of Santa posted:Those Game of War boobs are about to get 20+ years older. Kate Upton will be replaced by...Mariah Carey. I'm not sure any of the target audience will even know who she is  Should have gotten somebody like Sasha Grey instead, knowing Game of War's marketing tactics.
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Jun 12, 2015 22:22
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Henchman of Santa posted:Those Game of War boobs are about to get 20+ years older. Kate Upton will be replaced by...Mariah Carey. I'd love to have seen the reactions in the office when that decision was announced. 
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Jun 12, 2015 22:43
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fistful of hammers posted:What's this? A nice little commercial for toilet paper in which a porcelain rabbit yearns for the sweet, sweet release of death: https://youtu.be/WDkwFzmJTk0 This is my new favorite ad. I might just go out of my way to buy Quilted Northern next time I go to Vons.
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Jun 12, 2015 22:58
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Henchman of Santa posted:Those Game of War boobs are about to get 20+ years older. Kate Upton will be replaced by...Mariah Carey. Yes I make below 33k/year. 
Cage has a new favorite as of 23:37 on Jun 12, 2015 |
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Jun 12, 2015 23:30
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Zaphod42 posted:I'm not sure any of the target audience will even know who she is I could fap to that. Spartacus did a better soft porn/swordplay than game of thrones and the ceramic animals yearning for death is hilarious.
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Jun 12, 2015 23:55
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thewireguy posted:I could fap to that. Spartacus did a better soft porn/swordplay than game of thrones and the ceramic animals yearning for death is hilarious. Does Spartacus shoot up in quality after the first season or something? I watched the first six or eight episodes and just could not get into it.
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Jun 13, 2015 00:04
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Toast Museum posted:Does Spartacus shoot up in quality after the first season or something? I watched the first six or eight episodes and just could not get into it. I think I so, but I was on a drunken Netflix binge, so take that with a grain of salt. There was an adequate amount of blobs, and man rear end if you like that to break up the drama and sword stuff... I enjoyed it. Now, back to laughable commercials!
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Jun 13, 2015 02:41
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Lumberjack Bonanza posted:Delicious, delicious dump trucks. ToxicSlurpee posted:Lobsters are also not kosher which hurts their reputation. They're also bottom dwellers that just kind of eat like whatever. They're basically the dump trucks of the ocean. Now I am from Louisiana, and suck crawfish heads ( no homo) but, theoretically, can you cook a lobster with Cajun spices? I had one once and was unimpressed. Butter does not do it for me.
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Jun 13, 2015 02:49
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Toast Museum posted:Does Spartacus shoot up in quality after the first season or something? I watched the first six or eight episodes and just could not get into it. Yes, by a long shot. After the slave revolt starts you get a ton of action and fights in every single episode.
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Jun 13, 2015 03:24
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