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Pastry of the Year posted:This sort of reminds me of when I saw a chocolate chip cookie in a vending machine that said NEW! IMPROVED RECIPE. It made me feel like they were sort of loving with us. Cookie technology didn't just experience some sort of huge, previously inconceivable advance. The best chocolate chip cookie that our culture is ever going to make has already been made, guaranteed. If your job is making chocolate chip cookies and you're still working that poo poo out in the twenty-first century to the point that your announcement of an improvement is something you've got to advertise, then maybe I'll just keep waiting until you catch up with anyone who's ever put the slightest bit of effort into baking. 10% of the time this means that they've swapped out an expensive ingredient for a cheaper one. 90% of the time this means that they've adjusted the amounts of expensive ingredients down and the amounts of cheaper ingredients up. 100% of the time it is to head off customer complaints about it tasting weird.
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Jul 29, 2015 15:12
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ElwoodCuse posted:There's nothing like seeing people on the street wearing Beats with the wire not even plugged in Ever consider that they might be wireless headphones?
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Jul 29, 2015 15:39
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Re: Beats, I worked at Best Buy when they first came out. We stocked them near the iPods for obvious reasons, but since they were MONSTER brand at the time, they had their own little display that showcased the Monster bit as much as the Dre bit. Everyone thought they looked cool, but they were like 3 times the price of the other "nice" headphones from Sennheiser or Bose because they were made with Monster quality components. Something like $180 for the low end ear bud, and $350 for the over ear ones. Hell, I think they may have even been priced at $450 at one point. Well we stocked them and played with them, and they were nice, but not anything ~Amazing~, and they sat on the shelf collecting dust with maybe one or two sold to a college kid with too much money on his hands. Most customers thought they were nice and sleek but thought they were way over priced and mocked the displays. Then the Dre commercials started and the marketing blitz happened and we couldn't keep them in the store. We'd have ipods and other devices sit untouched while people just ate up the Beats stuff. It was "cool" to have them even though the pricing didn't matter. People didn't care about the Monster part either, they just cared about the Dre thing or having it look cool, even if they didn't have the device to play music through them. I guess it was a Good Move in Marketing, but people Dumb with Money. The quality is decent, but not ~Amazing~ and the range isn't anything to write home about, or at least it wasn't when I worked at Best Buy.
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Jul 29, 2015 15:41
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Mr. Flunchy posted:Ever consider that they might be wireless headphones? No because like I said, you can see the dangling wire and the unconnected jack
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Jul 29, 2015 15:43
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ElwoodCuse posted:No because like I said, you can see the dangling wire and the unconnected jack Why carry them when you can just leave them around your neck?
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Jul 29, 2015 15:48
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Choco1980 posted:I absolutely hate earbuds, they hurt my ears and won't stay in. I guess my ear canals are abnormally shaped or whatever. Anyways, I only use the big "cover your ear" style headphones. The impression I get is that Beats are only barely better than the twenty buck headphones I got from Meijer's (think Super Walmart without the Walmart level of customer). My son has a chintzy pair from five below that lost stereo function due to him having all the care of an 8 year old, but are still not terrible. Very little of that absurd cost is explainable beyond brand recognition. I grabbed a pair of '5 Below' headphones for my kid and they died about 20 minutes into a 21 hour car ride, so you're doing pretty good with just stereo lost. ElwoodCuse posted:There's nothing like seeing people on the street wearing Beats with the wire not even plugged in You don't put headphones on solely to avoid talking to people?
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Jul 29, 2015 16:20
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I wear big headphones in the winter because they basically double as earmuffs.
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Jul 29, 2015 16:22
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Jastiger posted:I guess it was a Good Move in Marketing, but people Dumb with Money. That's marketing 101. People can and will behave irrationally with their money and all you have to do is figure out how to lure them in.
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Jul 29, 2015 17:02
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It's almost as if this is so common, we would come up with an aphorism for it.
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Jul 29, 2015 17:31
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I listen to radio streaming, and they have their own commercial playlist separate from traditional radio. I absolutely hate Progressive's commercials, where Flo does a bunch of terrible-sounding voice impressions. I mute every one of them. I don't begrudge the actress making a living, but whenever I hear "  HEY IT'S FLO!" I think about how the Erin Esurance commercials got removed because of porn and wonder if the same trick could be done...I'm not a good person.
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Jul 29, 2015 17:32
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lol if you think there's not already Flo Porn. Not that I looked, but Rule 34 and all
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Jul 29, 2015 18:33
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SirPhoebos posted:I listen to radio streaming, and they have their own commercial playlist separate from traditional radio. I absolutely hate Progressive's commercials, where Flo does a bunch of terrible-sounding voice impressions. I mute every one of them.  The Flo actress was about to quit acting all together since she was bombing all of her auditions and no one liked her as a serious contender for daytime TV. She would only find voice work and bit spots in (at the time) obscure shows.Did a random casting call for some throw-away commercial gimmick gig. Flo was born. Progressive is now the largest carrier of personal lines auto policies (May not be directly related to the marketing though) THE MORE YOU KNOW.
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Jul 29, 2015 18:39
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Jastiger posted:
Well that's because the people who switch save an average of $500!*  *(because the people who were quoted a higher price than they are currently paying didn't switch, so there are no negative numbers in that average)
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Jul 29, 2015 18:54
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Insurance companies all have like 3 commercial themes, is weird. Think GEICO had the cavemen and gecko and another one. I spoke about this before but the end of the cavemen one is weird because it had been years since the "so easy a caveman could do it" would play. So all the back story was gone. So I wonder if people that didn't know that part were confused why there was hairy men in an insurance commercial.
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Jul 29, 2015 18:55
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darkhand posted:Insurance companies all have like 3 commercial themes, is weird. Think GEICO had the cavemen and gecko and another one. The weird thing about the cavemen is that George Lopez's sitcom was cancelled in favor of a pilot for another sitcom about the Geico cavemen. There were commercials, but it never saw the light of day. I wanna say because the commercials portrayed it as painfully unfunny.
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Jul 29, 2015 18:59
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Forceholy posted:The weird thing about the cavemen is that George Lopez's sitcom was cancelled in favor of a pilot for another sitcom about the Geico cavemen. There were commercials, but it never saw the light of day. I wanna say because the commercials portrayed it as painfully unfunny. So Lopez was cancelled and that was cancelled? Maybe there is a God?
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Jul 29, 2015 19:05
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Have no idea how Lopez keeps getting shows
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Jul 29, 2015 19:15
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Forceholy posted:The weird thing about the cavemen is that George Lopez's sitcom was cancelled in favor of a pilot for another sitcom about the Geico cavemen. There were commercials, but it never saw the light of day. I wanna say because the commercials portrayed it as painfully unfunny. It wasn't just a pilot. That poo poo had a 9 episode half-season order. http://www.imdb.com/title/tt0981216/ The message boards are wonderful. People saying the show is too intelligent for Prime Time. A modern day 'Sports Night'. darkhand posted:Have no idea how Lopez keeps getting shows The same way he keeps getting kidneys.
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Jul 29, 2015 19:16
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Here are (at least) two dumb moves in marketing in one image: e: lol 
Pastry of the Year has a new favorite as of 19:20 on Jul 29, 2015 |
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Jul 29, 2015 19:17
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Cakefool posted:Yup, this sounds like an example of very good marketing. When everyone thinks of the product category they think of your product, combined with a product category virtually no-one would have previously thought about. Actually, from the company's perspective, that's bad. They work had to trademark their names, and hate it if the generic/competitor's version is called theirs.
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Jul 29, 2015 19:18
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Lol if you don't have Enrique whisper-beatbox directly into your ears.
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Jul 29, 2015 19:24
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darkhand posted:Lol if you don't have Enrique whisper-beatbox directly into your ears.
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Jul 29, 2015 20:37
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ElwoodCuse posted:No because like I said, you can see the dangling wire and the unconnected jack Actually, the wireless units also have the ability to connect via wire for devices that don't have Bluetooth. 
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Jul 29, 2015 20:43
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Jastiger posted:So Lopez was cancelled and that was cancelled? Firefly was cancelled, Screw-on-head was cancelled, korgoth of barbaria was cancelled You can rest safe that there is no god. (Or he hates television)
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Jul 29, 2015 21:01
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There's a new online radio ad that opens with 5 seconds of mic feedback. 
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Jul 29, 2015 21:21
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SirPhoebos posted:There's a new online radio ad that opens with 5 seconds of mic feedback. Ewww. All I can say is "why."
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Jul 29, 2015 21:52
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sweeperbravo posted:Ewww. All I can say is "why." It grabs your attention! You're talking about it! It sets the brand apart! This is great marketing! 
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Jul 29, 2015 21:57
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CannonFodder posted:Lol if you don't have two Enriques for stereo sound. lmao if you don't have surround Enriques.
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Jul 29, 2015 22:02
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Didn't think 5.Juan sound systems came out for atleast another year!
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Jul 29, 2015 22:12
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Does adblock not work on the streams you're using? I know it works on YouTube and Pandora, I can't imagine living without it now
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Jul 29, 2015 22:13
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darkhand posted:Didn't think 5.Juan sound systems came out for atleast another year! Ok, so I was really getting tired of these jokes but good job on this one, you did it
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Jul 29, 2015 22:20
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Lumberjack Bonanza posted:It grabs your attention! You're talking about it! It sets the brand apart! This is great marketing! Except I immediately muted the ad, and so I never learned who came up with the dumb ad.
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Jul 29, 2015 22:25
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SirPhoebos posted:Except I immediately muted the ad, and so I never learned who came up with the dumb ad. taco bell had an ad with awful static at the beginning of it, but I don't know about mic feedback. That's just too far 
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Jul 29, 2015 22:36
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darkhand posted:Didn't think 5.Juan sound systems came out for atleast another year!
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Jul 29, 2015 22:44
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SirPhoebos posted:There's a new online radio ad that opens with 5 seconds of mic feedback. My new favorite is an ad on I Heart Radio that is entirely visual. I mean, it has background music, but nothing substantive about the product. I suppose it works if you're using a computer where you might watch it, but I turn on a station and then drop my phone in my pocket. I still have no idea what the ad is actually for.
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Jul 29, 2015 22:44
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darkhand posted:Have no idea how Lopez keeps getting shows I watched the show just for the mom and daughter and I'd do it again too with no shame.
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Jul 29, 2015 22:45
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darkhand posted:Didn't think 5.Juan sound systems came out for atleast another year! How did I miss this
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Jul 29, 2015 22:55
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darkhand posted:Insurance companies all have like 3 commercial themes, is weird. Think GEICO had the cavemen and gecko and another one. The reason for that is everybody needs insurance. So, when your target demographic is everybody, that means that you have to market to as many people as you can.
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Jul 29, 2015 23:18
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Jastiger posted:Re: Beats Exactly, earlier in this thread they linked a tear down of them where they established it's more than 50% weighted non-components to give it a "premium feel" Other examples; coathangers work as well as some audiophile cables and the coathanger antenna I made for digital tv switch outperformed the store models and my FM radio antenna!
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Jul 30, 2015 00:34
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darkhand posted:I spoke about this before but the end of the cavemen one is weird because it had been years since the "so easy a caveman could do it" would play. So all the back story was gone. So I wonder if people that didn't know that part were confused why there was hairy men in an insurance commercial. The same thing happened with that credit card company that has the viking dudes or whatever on their commercials. The original ads was how if you used a different credit company the barbarians would come and pillage your wallet. Now it's just commercials of vikings going LOL SO RANDOM things and makes no sense. The only thing I can figure is the "characters" were some exec's idea, and he keeps insisting on using them even though it makes absolutely zero sense anymore.
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Jul 30, 2015 01:36
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