As a Millennial I posted:

i'm "cross-posting" this, for those of you who don't participate in the cjs circlejerk

Shaggar posted:

Chris Knight posted:

looking forward to more clips from this

instead i watched top gear and the americans

Phoning It In posted:

oh poo poo i forgot to watch the superbowl

echinopsis posted:

everything you do irl pagancow makes the world a worse place

infernal machines posted:

the halftime show is already up on the networks in HD

what else do you need? seattle lost

there, i just save you three boring boobless hours

echinopsis posted:

everything you do irl pagancow makes the world a worse place

pagancow posted:

PRE GAME FOR SUPER BOWL SUNDAY.

post the best ads you got since u all adblock and have virgin eyes
https://www.youtube.com/watch?v=U1jwWwJ-Mxc

pagancow posted:

doesnt count its a local spot

UPDATE: After this article was published, Vox supplied additional detail. Jonathan Hunt, VP-marketing at Vox Media, said its "Super Bowl commercial" will air in one market: Helena, Montana, a town of 30,000 people. It cost Vox $700, he added. That's a far cry from the $4.5 million companies are spending on average to buy a Super Bowl ad this year that runs nationwide. "We chose Helena because it's $700," he said. "It's a nice, thrifty experiment." Vox created the 30-second spot internally, he added. The ad will also run next Sunday on TheVerge.com and YouTube.

pagancow posted:

pagancow posted:

lol if you think 2d planer tracking and graphic design counts for overproduced.

pagancow posted:

son you havn't even seen overproduced untill you have a million dollar spot shot on anamorphic optics with an AAA actor, and a digital character brought back from the dead (bonus points as you have to pay SAG rates + the VFX people to re-create the performance)

pagancow posted:

with a 0:30 musical score by HANS ZIMMER

pagancow posted:

And the most expensive Super Bowl commercial of all time is:

1. Chrysler: Imported From Detroit – Cost: $12.4 million

Year: 2011

https://www.youtube.com/watch?v=cghMSq5FUZ8

pagancow posted:

look at how thoughtful this fast food company is now i will feel better when i eat there.

pagancow posted:

lol no now imagine i just went into a 30 post rant about how this isn't broadcast quality material

pagancow posted:

im so proud you uninstalled adblock

pagancow posted:

yeah but look on the bright side, you get to be very expensive.

pagancow posted:

i was mouth open after seeing the katie couric spot just thinking "i can't believe her agent let her be put in that position of appearing out of touch"

pagancow posted:

WAAA i hate the thing that allows me to enjoy this entertainment for free instead of being asked to pay $20 for it!!!!

pagancow posted:

waaa its so terrible they show me these things that i might buy!!!

pagancow posted:

i hate knowing about things that companies make because it gets in the way of the sportsmen hitting sportsball around the field

pagancow posted:

yeah and next you're going to tell me they shouldn't have vacated joe paternos wins too

pagancow posted:

watch parts of ads as you fast forward through them?

pagancow posted:

guys the whole industry doesn't care about DVR. only 20% of people actually use it

and only 60% of those people are actually skipping ads, its such a small part of the audience that would rather janitor their TV watching experience.

pagancow posted:

and guess what, people watch the ads they like

deep down inside

you like ads, because they are on par with the content you are watching (not hard)

pagancow posted:

You still pay for the 100+ a month service.

you also get datamined for what you watch and record and skip.

it's not like you're cheating anybody when you skip ads, the ad guys who who's skipping.

pagancow posted:

timeshifters still watch ads, you rebuy for where they watch and everything is good

pagancow posted:

i like how they shot every minority that walked into that store and made sure they appeared in the edit

pagancow posted:

this is one of the best ads microsoft has ever put out

https://www.youtube.com/watch?v=uBg9-X1gHM4

pagancow posted:

come on

whats the one ad you watch and dont skip

tell me

pagancow posted:

i like this one because their twitter hashtag is

#hashtaglunchbag

https://www.youtube.com/watch?v=4-dHJtWJhjs

pagancow posted:

here is an ad for this movie:

https://www.youtube.com/watch?v=iJC4R1uXDaE

pagancow posted:

wow do you turn water into wine and heal the sick too?

pagancow posted:

nah the payoff on this one makes it the best

pagancow posted:

Columbia Music knew they were going to make Daft Punk's Random Access Memories their tentpole album of the year, and dumped a lot of marketing dollars into the campaign. generally music videos ARE advertisments for the entire album for you to buy, but this one they knew they had to reach a mass audience, one that DOES NOT watch music videos on TV anymore.

https://www.youtube.com/watch?v=JMJwcOiBoZE

7 million hits, for a cut down version of their radio single on YouTube. it Aired during SNL which only reaches about 1.8 million, and honestly was way better quality than SNL could ever imagine doing if they wanted to play it live.

pagancow posted:

don't be so modest.

pagancow posted:

Brand engagment is a thing, otherwise coke would sell no better than sams cola.

pagancow posted:

here is a relevant video:
https://www.youtube.com/watch?v=eiO_JES4yBY

pagancow posted:

lol brand means nothing guys

https://www.youtube.com/watch?v=PymAKHjmfCE

pagancow posted:

there is no way in this world we live in that people make decisions to part with money based off emotional responses to an idea that has been built up in their head over a long period of time (brand is a myth)

pagancow posted:

yep you guys figured it out!

lets all buy Sams Cola now

pagancow posted:

BRAND MEANS NOTHING GUYS

*goes out and buys apple because it makes them feel a certain way that other computing products dont*

pagancow posted:

guys, toyota has sponsored the ADZONE the place where you get to vote on your favorite superbowl ads:

http://www.hulu.com/adzone/

this ran in front of a a hulu video for me. they know their target market:

pagancow posted:

The Ad for Adzone told me : "some people like games, and some people go for food, but you have sophisticated tastes" its like they know who I am exactly and made me feel good and

NO BRAND ENGAGEMENT IS NOT A THING

pagancow posted:

lol no wonder why you think ads are dumb if all you browse are places where they sell kitchen soap to

pagancow posted:

pagancow posted:

guys nobody cares about these ads.

at all

pagancow posted:

its all bots and stuff thats the only reason why it looks like its working

its the crazy ad men trying to justify their jobs

pagancow posted:

nobody buys anything i should know i pirate mkvs all day

pagancow posted:

death to those who try to sell me dish soap!

but sell me a missile so i can kill THIS IS THE LIFE

pagancow posted:

its like everything normals like in one video:

https://www.youtube.com/watch?v=UbOMqA2AOIk

pagancow posted:

guys im sorry, I just realized that i've been posting ads about things you guys dont like which makes an ad-adverse crowd like yospos really angry

pagancow posted:

here is one from the yospos beloved company in it's glorious raised blacks, and orange/teal grade

https://www.youtube.com/watch?v=ROZhrRm88ms

pagancow posted:

this is a real tough ad to avoid if you watch....just bout anything

pagancow posted:

now pretend someone just read all that

pagancow posted:

https://www.youtube.com/watch?v=Bk_45Cv4o5s


expect to see something like this during soup bowl too

pagancow posted:

I dont see a difference between this and buying ads for traditional broadcast and the viewer isn't in the room, or it's being recorded by a DVR just to be skipped.

pagancow posted:

traditional ads aren't in vogue anyway, its "branded content" where redbull makes a big spectacle and you all watch the ad willingly.

http://www.redbull.com/cs/Satellite/en_INT/Video/Exclusive-What-Felix-Saw-Red-Bull-Stratos-Live-Jump-POV-021243270932859

pagancow posted:

yep you hit the nail on the head. being ranked higher on search sites due to traffic volume is completely value-less

pagancow posted:

Brand is not a logo, or identity, or even the name of your thing, its how people feel about [x]

pagancow posted:

what?

pagancow posted:

this is also branded content

pagancow posted:

branded content has become a thing because it's laughably easy to make something more entertaining than the content your audience is subjected to on a regular basis.

pagancow posted:

new superbowl ad drop

https://www.youtube.com/watch?v=UHCZebZzGJs

ad for branded content.

pagancow posted:

pagancow posted:

polarizing brand but well known for pro video related things

pagancow posted:

hey lets not reveal our brand all at once

pagancow posted:

http://www.reuters.com/article/2015/01/28/us-nfl-superbowl-facebook-idUSKBN0L11AW20150128?feedType=RSS&feedName=technologyNews

dehumanize


and face to


adshed

pagancow posted:

dont forget the facebook app uses your mic and will listen to stuff in real time too to verify you are watching even if you aren't talking about football

pagancow posted:

funny commercial

https://www.youtube.com/watch?v=M7cUYVviK50

pagancow posted:

oo another thing for advertisers to use to their advantage:

http://www.theverge.com/2015/1/29/7939067/ap-journalism-automation-robots-financial-reporting

time to learn how to write your press release to make your company sneek in weasel words into the news.

pagancow posted:

aww remember how you felt when you lost that dog?

https://www.youtube.com/watch?v=xAsjRRMMg_Q

Budweiser

pagancow posted:

Budweiser created an american communication culture with a single ad.

think about that.

pagancow posted:

ads don't work on me so they obv dont work at all

pagancow posted:

they tried so hard to get me to buy a beer and i resisted

pagancow posted:

i dont even drink beer

pagancow posted:

branding is a myth becuase i dont have annnnny emotional attachment to the ad they made

pagancow posted:

lol if u have emotions

pagancow posted:

emotions :smuggo::smuggo::smuggo::smuggo::smuggo::smuggo::smuggo:

pagancow posted:

:smuggo::smuggo::smuggo::smuggo::smuggo::smuggo: limits on smiliess :smuggo::smuggo::smuggo::smuggo::smuggo::smuggo::smuggo::smuggo::smuggo::smuggo::smuggo::smuggo::smuggo::smuggo::smuggo::smuggo::smuggo:

pagancow posted:

its way cheaper to do trash delivery than that ask shaggar

pagancow posted:

pagancow posted:

the question isn't why pagancow is so defensive of advertising

the question is why is content so bad that advertising is better?

pagancow posted:

holey poo poo.

Well the advertising to those who don't drink help to normalize it. in the 30s there use to be a stigma that women shouldn't smoke, and it took a culture changing advertising campaign to turn that around.

pagancow posted:

Branded content: the content is the ad

https://www.youtube.com/watch?v=QrGrOK8oZG8

Branded content for Adult Swim. Supposed to make you remember how crazy adult swim is and in the back of your head remind you to watch the station (to see the traditional ads they make money from)

pagancow posted:

Nope.mts

a show means that a crew and cast come together to make a product that people will watch, trying to build a community around it. Contracts are signed to keep people on since it's a long term plan to create content regardless of what or where it airs on.

Branded content is a one time splash, for a specific channel, with no plans to ever do more than that.

(OXFORD COMMA)

Sometime branded content DOES turn into a show, but it's incredibly rare:

https://www.youtube.com/watch?v=47SMBrviAO8

pagancow posted:

If it only aired during their show it's product placement

pagancow posted:

Branded content it is

pagancow posted:

One more day until adshed

untill then lets get some PSAs on the line

https://www.youtube.com/watch?v=g032MPrSjFA

pagancow posted:

whenever I'm in restaraunts and they have TVs everywhere (annoying) I usually just flush out the programming because it's crap, but when the ads come on i cant resist and have to watch.

pagancow posted:

There was this one ad that was on lifetime for some neutrogena wrinkle cream that was basically like "you're ugly, and your boyfriend is looking at other women, get him to look at you again with this wrinkle cream!!!"

pagancow posted:

I imagined the marketing director reluctantly approving the spot after being shown the purchase intent bump from focus testing lol

pagancow posted:

Nothing it was just playing at some restaurant a few years back

pagancow posted:

personalized ads increases your inventory. Those who have a hard time justifying their cost will always search for this method to make up for it in volume

pagancow posted:

thing i heard an actual consumer say "I dont care about football i just want to watch the good ads"

pagancow posted:

TODAY IS THE DAY

that all advertisers show their AAA game.

SOUP BOWL

pagancow posted:

man i am so loving hyped

pagancow posted:

i got up early just so i could express my excitement for watching the worlds best ads, some years in the making.

pagancow posted:

I'm wondering how long it will be until there is an ad entertainment network that does nothing but show the best ads.

How would they even structure actual paid advertising into the program??? VH1 did this for a while and the engagement numbers on the paid advertising was super low because they just couldn't compete against the titans.

pagancow posted:

24 hour advertising network, i might actually watch that.

ANN

pagancow posted:

or AAN?

Advertising AllTheTime Network?

pagancow posted:

Jesus christ think of the branded content potential with a 24/7 advertising station

you could get suuuuuuuper meta

pagancow posted:

here is a good pre-game rundown of the Ads for this years Super Bowl:

http://adage.com/article/special-report-super-bowl/super-bowl-xlix-ad-chart-buying-big-game-commercials/295841/

Coke and GoDdady are only buying one spot this year instead of the usual two, but there are 15 rookies to the ad game this year. Should be exciting

pagancow posted:

Loctite
Buy: Loctite, the make of Super Glue, is spending the equivalent of nearly its usual annual ad budget to buy a Super Bowl slot at the beginning of the fourth quarter.
Creative: The ad will be the the latest installment of Loctite's less-than-a-year-old #WinAtGlue campaign.
Agency: Fallon, Minneapolis

pagancow posted:

Microsoft
Buy: Two 60-second ads, building on the one spot in 2014 that served as its Super Bowl debut
Creative: Not disclosed
Agency: Not disclosed

pagancow posted:

NO i must watch on broadcast TV

i WILL pad neilsons ratings. i am going to SEE what the directors vision of the original ad buy will be.

pagancow posted:

I wonder who's paying who on these:

http://www.adultswim.com/videos/carls-lock/conference-championship-colts-vs-patriots/

funny football meta branded content for the NFL or licensed content for Adult swim

pagancow posted:

NBC

http://transition.fcc.gov/mb/engineering/dtvmaps/

OTA for the ~full ad experience~

pagancow posted:

oh you're canadian aren't you?

http://www.thestar.com/life/2015/01/28/why-canadians-wont-need-to-watch-the-super-bowl-to-watch-the-ads.html

lol


no wonder why youre being all angry birds about this you dont get to see any of the pure, uncut, amazing, american ads

(OXFORD COMMA)

pagancow posted:

:siren::siren::siren::siren::siren:AD DISRUPTION ALERT:siren::siren::siren::siren::siren:

http://variety.com/2015/digital/news/super-bowl-halftime-katy-perry-to-pitch-merch-on-youtube-twitter-connected-tvs-1201418081/

Katy Perry is going to deliver ads directly to Youtube Twitter Roku , samsung and LG smart TVs during the halftime show. It will be LIMITED EDITION Katy Perry-branded items

pagancow posted:

DEHUMANIZE

pagancow posted:

canadians get to play the game : spot the advertisement that is region locked to america because of over zealous lawyers!!!

pagancow posted:

talking about Youtube content not available in your region

pagancow posted:

regret, fear, and happiness are used to sell things

pagancow posted:

put all the hashtags into tweet deck to get real time feedback on your 10 million spent

pagancow posted:

THIRTY MINUTES

pagancow posted:

holy poo poo chevy just did a direct correlation between sex appeal and having a truck.

pagancow posted:

like no cutsey script or anything it was like "take the pepsi challenge, heres the same guy same pose same everything but hes in front of a dinky 4 banger, and this HGUE gently caress OFF TRUCK" and they showed all these women being like 'yeah truck guy is sexier'

pagancow posted:

oh no coke got into the Internet and impossible happened.

it's like turbo the movie.

pagancow posted:

dat slow shutter cut in furious 7

pagancow posted:

yes because Americans know about forumula 1

pagancow posted:

godaddy just aired an ad with one boring shot lol

pagancow posted:

*buys Super Bowl ad*

*spends millions on the creative and air time*

*uses shots from camera phones*

pagancow posted:

or at work

pagancow posted:

yes the halftime show starts NOW

*ad plays*

pagancow posted:

SIMBA. it's time to play pop music

pagancow posted:

the trees and sharks are singing. they should have been branded. I'm looking at those more.

pagancow posted:

see #likeagirl changing social norms for the better

pagancow posted:

t6ken confirmed.

pagancow posted:

lol no this is all market research.

pagancow posted:

lol pierce you got downgraded to a Kia

pagancow posted:

anybody got a count on how many birthed babies appeared In these ads. it's off the charts.

pagancow posted:

was just talking about this at the party I'm at

pagancow posted:

i love you guys

pagancow posted:

i must also spread my love of ads to all who are not believers.

pagancow posted:

look at all dat canon gear there.

pagancow posted:

lol what is all this football drama, just show me some ads.

did they not sell enough spots?!?!?

pagancow posted:

holy poo poo white dude rap

its like 70s rap where they pronounced every word

pagancow posted:

lol nascar, they can't have hard liquor ads on their cars

lol

pagancow posted:

they didn't run an ad for surface

duh

pagancow posted:

lol were you around for americans getting all mad that people were singing the national anthem in not-american?

that was a hoot

pagancow posted:

b&n this sick filth

pagancow posted:

nah i just allow people to escape their terrible reality

infernal machines posted:

i've made that point a few times.

pagancow posted:

nah i just allow people to escape their terrible reality

quote:

The Budweiser puppy has done what the Seattle Seahawks could not — it won back-to-back Super Bowls.

If you're keeping score, not only is that two in a row for the puppy, but three in a row for Anheuser-Busch and the 13th time in the past 15 years that Anheuser-Busch has won USA TODAY's Ad Meter ranking of all the ads by a consumer panel.

For the 27th consecutive year, USA TODAY'S Ad Meter's consumer panel of 6,703 voters rated the Super Bowl ads — 61 commercials that cost advertisers up to a record $4.5 million per 30-seconds of airtime.

pagancow posted:

http://admeter.usatoday.com/results/2015

sportstalk about how your ad should be ranked higher because ~reasons~

Beast of Bourbon posted:

pete rose was right though, he should be in the hall of fame

pagancow posted:

http://admeter.usatoday.com/results/2015

sportstalk about how your ad should be ranked higher because ~reasons~

echinopsis posted:

lol

but what was the ad? baths are dangerous, watch grown mean get head injuries now?

pagancow posted:

https://www.youtube.com/watch?v=dKUy-tfrIHY

Holy poo poo I just watched that again with a little less alchol in me. WHO APPROVED THIS??!?!

As a Millennial I posted:

http://www.eonline.com/news/620667/people-are-pissed-the-jeep-super-bowl-ad-played-this-land-is-our-land-over-images-of-the-world

AMERICA is our land, not earth, you fuckers

As a Millennial I posted:

http://www.eonline.com/news/620667/people-are-pissed-the-jeep-super-bowl-ad-played-this-land-is-our-land-over-images-of-the-world

AMERICA is our land, not earth, you fuckers