Smythe posted:

hmm thaTS interesting i co-live with a bondaged nigress ex-topless maid who ive chained to the radiator and ejaculate upon while she wails in agony as her bindings tear at her supple oily flesh.

Smythe posted:

hmm thaTS interesting i co-live with a bondaged nigress ex-topless maid who ive chained to the radiator and ejaculate upon while she wails in agony as her bindings tear at her supple oily flesh.

Smythe posted:

hmm thaTS interesting i co-live with a bondaged nigress ex-topless maid who ive chained to the radiator and ejaculate upon while she wails in agony as her bindings tear at her supple oily flesh.

k-zed posted:

qfb

Smythe posted:

hmm thaTS interesting i co-live with a bondaged nigress ex-topless maid who ive chained to the radiator and ejaculate upon while she wails in agony as her bindings tear at her supple oily flesh.

Mr Dog posted:

smythe's gimmick gettin a lil creepy

ayn rand hand job posted:

I thought you got permabanned zeitguest

quote:

Until recently, TV-audience information used by advertisers has come mainly from samples of viewers and surveys, conducted by Nielsen and other market-research companies. The monitoring made possible by digital technology can be far more detailed — down to the household level — not only covering what is being watched but, when combined with other data sources, also predicting behavior and buying habits.

“The Internet was an example of what can be done, but now it is going to TV as well,” said Shereta Williams, president of Videa, an advertising-technology startup owned by the Cox Media Group.

The technology for digital TV is still in its early stages. The TV industry wants to be able to target ads to households and individuals, as on the Web, but without losing control of its distribution network and business.

The set-top box has long been TV’s technical gateway, and that technology is receiving a digital upgrade to give set-top boxes Internet-style targeting capabilities. Today, including satellite TV and cable providers, nearly 40 million set-top boxes are “household addressable,” representing about a third of U.S. households.

For advertisers, this should mean more productive ads and the ability to scientifically test their effectiveness.

Last year, Starcom MediaVest did an addressable TV ad campaign for Honda’s Acura TLX luxury sedan. The firm combined anonymized sales data and other data to choose 1.7 million households to show Acura ads. Those households’ rate of buying the cars was more than 60 percent higher than that of a demographically similar control group not shown the ads.

With advanced software and data-mining technology, the potential for tailoring ads can be quite refined. So, for example, two households in New York, living in next-door apartments, could watch, say, “The Good Wife,” and see different ads. In one apartment, a couple who contribute to environmental causes and have no children could be shown an ad for a compact car. In the other apartment, a couple with two children and a weekend home might be shown an ad for an SUV.

............

For finely tailored ads, data is crucial. So data brokers and data-analysis companies, including Acxiom, Experian and Dunnhumby, are also suppliers to the emerging industry of digital TV.

Acxiom, for example, has demographic, shopping and lifestyle information on every U.S. household. Rick Erwin, its general manager of audience solutions, views digital TV as another market for its targeting services, which are used in direct mail, telemarketing, email and online ads.

“Whenever a medium becomes addressable at the household level, we’re the data fuel,” he said.

Shifty Pony posted:

now they want to expand the targeted ads to TV.


of course the example is car ads but can you imagine how horrific this will be once political groups get their hands on it?

Shifty Pony posted:

now they want to expand the targeted ads to TV.


of course the example is car ads but can you imagine how horrific this will be once political groups get their hands on it?

LeftistMuslimObama posted:

I don't understand why the concept of "commercial breaks" hasn't died completely. The only poo poo I watch live is sports. Everything else is DVR. The only ads I see are the ones that the TV channel shamelessly places for their own shows over the top of the screen.

Given we're working with a 16:9 screen these days, I'd honestly rather see shows go back to filling their whole timeslot and just having ads come in and out on one edge with a "click OK for more information" prompt (I have uverse, which already has that tech available for regular commercials). I get more TV, the advertisers are assured that I actually saw their ad and didn't fast forward through it, the screen real-estate is enough that it's not that obtrusive. The TV channels are already popping up ads for their own content over the screen anyway.

TV as it exists now just isn't sustainable because nobody is watching commercials anymore.

Bhodi posted:

do they still do those annoying during-show ads in the corner that expands to take the entire lower part of the screen? imagine it squishing the entire program into the top third of the screen so the syndicate company can get some ads in and then it gets squished sideways to show another ad at the local level

lol at anyone who pays for tv in any way

even sports are 90% ads, ads everywhere

Shifty Pony posted:

how long before they slip a motion sensor or camera into the front of a STB "for power saving" then use it to determine how many people are in the room and charge advertisers more for more impressions?

also there's no way this won't lead to more ISPs copying AT&T's deep packet inspection so they can make the internet ads follow you to the tv. i can only imagine how awful your ads would become if they see traffic going to clash of clans or candy crush servers.

Bhodi posted:

my parents refuse to get a dvr "it's too complicated, i'd never watch the recorded shows anyway".

FCKGW posted:

Bhodi posted:

four separate ads on the screen at the same time

new challenge, find the most (readable) ads on the screen at a sports event at one time

maybe hockey or soccer, since the fields are literally lined with them

qntm posted:

Didn't you have ads in the 21st century?

Well sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games... and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not in dreams, no siree.

Condiv posted:

After they moved to San Francisco with their two children in 2013, Poetzscher asked Yang to “massage his legs using a rolling pin,” according to the suit.

The nanny complied, and her boss soon “apologized noting that he was not supposed to act in such a way in the United States,” according to the suit.

Optimus_Rhyme posted:

I thought I'd post in the grey threads but lol all they wanna do is argue about self driving cars. Like, they are super serious about it.

LeftistMuslimObama posted:

I don't understand why the concept of "commercial breaks" hasn't died completely. The only poo poo I watch live is sports. Everything else is DVR. The only ads I see are the ones that the TV channel shamelessly places for their own shows over the top of the screen.

Given we're working with a 16:9 screen these days, I'd honestly rather see shows go back to filling their whole timeslot and just having ads come in and out on one edge with a "click OK for more information" prompt (I have uverse, which already has that tech available for regular commercials). I get more TV, the advertisers are assured that I actually saw their ad and didn't fast forward through it, the screen real-estate is enough that it's not that obtrusive. The TV channels are already popping up ads for their own content over the screen anyway.

TV as it exists now just isn't sustainable because nobody is watching commercials anymore.

FCKGW posted:

Shifty Pony posted:

how long before they slip a motion sensor or camera into the front of a STB "for power saving" then use it to determine how many people are in the room and charge advertisers more for more impressions?

also there's no way this won't lead to more ISPs copying AT&T's deep packet inspection so they can make the internet ads follow you to the tv. i can only imagine how awful your ads would become if they see traffic going to clash of clans or candy crush servers.

Shaggar posted:

content owners are too loving stupid to realize what they're missing and that's the only thing preventing it from happening.

Mr Dog posted:

How is AT&T's DPI thing supposed to even work when everything is stampeding towards all HTTPS all the time as fast as possible? Or I mean the Verizon injected cookie thing, same deal (I'm guessing they're going to start injecting MitM SSL certs into their phones soon if they aren't already rofl ... but then Google, Apple, and Facebook will all go completely apeshit on them)

Parallel Paraplegic posted:

okay if more ads flew out of people's asses I might pay attention to them

Shifty Pony posted:

are they really leaving a ton of money on the table? it seems like what would actually happen is that total ad spending wouldn't go up significantly but that the cost to target prime sucker demographics would skyrocket while prices would crater for everyone else.

candy crush player gets solid f2p game ads, old dude gets goldline and testosterone ads in every show, and everyone else gets the same "earn $$$$ from home!" ad repeated ten times each commercial break.

Shaggar posted:

right now they pay loads of money for lovely ads that they send out to everyone to hit the 5% market for the ad. w/ targeted ads you reduce your spend to that 5% and maybe even focus more on them in the actual ad. you would also limit repeats so they maybe only happen multiple times per show instead of per ad break. This may result in fewer ads seen by an individual consumer, but the ads they're seeing would be the ones targeted to them.

also you could get to the point where the consumer is programmed into the ad ex: "hey <CONSUMER NAME>! That <MAKE> <MODEL> vehicle you were checking out online is a great buy! if you come in to <LOCAL DEALERSHIP> now here are some offers exclusively for you!!" and if the person actually goes into a dealership you can close the loop on the transaction by associating their visit to the ad and its offers.

imagine a world where you get coupons from TV ads delivered to your phone via facebook/twitter/w/e you're on in a way that is tied to you for maximum tracking. Even if you didn't pay attention to the commercial, heres the coupon for a product that was targeted at you and if you use it or not they get good data on you and what to target at you in the future.